Model and actress Shriya Victor looks very bold in Saree

Model and actress Shriya Victor looks very bold in Saree

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Third party image reference

Shriya victor is an famous model who get famous on social media overnight. The photos she posted on social media become viral within no moment. Recently she had a photoshoot in saree and all her pics gone viral.

Third party image reference

Third party image reference

Third party image reference

Shriya Victor was born in maharashtra in the year 1994 . As of 2019, She is twenty-four (24) years old and is also a successful actress in Maharashtra.

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Henry Hudson Biography

(c. 1565–c. 1611)

English explorer Henry Hudson embarked on multiple sailing voyages that provided new information on North American water routes.


Believed to have been born in the late 16th century, English explorer Henry Hudson made two unsuccessful sailing voyages in search of an ice-free passage to Asia. In 1609, he embarked on a third voyage funded by the Dutch East India Company that took him to the New World and the river that would be given his name. On his fourth voyage, Hudson came upon the body of water that would later be called the Hudson Bay.

Early Life

Considered one of the world’s most famous explorers, Henry Hudson, born in England circa 1565, never actually found what he was looking for. He spent his career searching for different routes to Asia, but he ended up opening the door to further exploration and settlement of North America.

While many places bear his name, Henry Hudson remains an elusive figure. There is little information available about the famous explorer’s life prior to his first journey as a ship’s commander in 1607. It is believed that he learned about the seafaring life firsthand, perhaps from fishermen or sailors. He must have had a talent for navigation early on, enough to merit becoming a commander in his late 20s. Prior to 1607, Hudson probably worked aboard other ships before being appointed to lead one on his own. Reports also indicate that he was married to a woman named Katherine and they had three sons together.

First Three Voyages

Hudson made four journeys during his career, at a time when countries and companies competed with each other to find the best ways to reach important trade destinations, especially Asia and India. In 1607, the Muscovy Company, an English firm, entrusted Hudson to find a northern route to Asia. Hudson brought his son John with him on this trip, as well as Robert Juet. Juet went on several of Hudson’s voyages and recorded these trips in his journals.

Despite a spring departure, Hudson found himself and his crew battling icy conditions. They had a chance to explore some of the islands near Greenland before turning back. But the trip was not a total loss, as Hudson reported numerous whales in the region, which opened up a new hunting territory.

The following year, Hudson once again set sail in search of the fabled Northeast Passage. The route he sought proved elusive, however. Hudson made it to Novaya Zemlya, an archipelago in the Arctic Ocean to the north of Russia. But he could not travel further, blocked by thick ice. Hudson returned to England without achieving his goal.

In 1609, Hudson joined the Dutch East India Company as a commander. He took charge of the Half Moon with the objective of discovering a northern route to Asia by heading north of Russia. Again ice put an end to his travels, but this time he did not head for home. Hudson decided to sail west to seek western passage to the Orient. According to some historians, he had heard of a way to the Pacific Ocean from North America from English explorer John Smith.

Crossing the Atlantic Ocean, Hudson and his crew reached land that July, coming ashore at what is now Nova Scotia. They encountered some of the local Native Americans there and were able to make some trades with them. Traveling down the North American coast, Hudson went as far south as the Chesapeake Bay. He then turned around and decided to explore New York Harbor, an area first thought to have been discovered by Giovanni da Verrazzano in 1524. Around this time, Hudson and his crew clashed with some local Native Americans. A crew member named John Colman died after being shot in the neck with an arrow, and two others on board were injured.

After burying Colman, Hudson and his crew traveled up the river that would later carry his name. He explored the Hudson River up as far as what later became Albany. Along the way, Hudson noticed that the lush lands that lined the river contained abundant wildlife. He and his crew also met with some of the Native Americans living on the river’s banks.

On the way back to the Netherlands, Hudson was stopped in the English port of Dartmouth. The English authorities seized the ship and the Englishmen among the crew. Upset that he had been exploring for another country, the English authorities forbade Hudson from working with the Dutch again. He was, however, undeterred from trying to find the Northwest Passage. This time, Hudson found English investors to fund his next journey, which would prove to be fatal.

Final Journey

Aboard the ship Discovery, Hudson left England in April 1610. He and his crew, which again included his son John and Robert Juet, made their way across the Atlantic Ocean. After skirting the southern tip of Greenland, they entered what became known as the Hudson Strait. The exploration then reached another of his namesakes, the Hudson Bay. Traveling south, Hudson ventured into James Bay and discovered that he’d come to a dead end.

By this time, Hudson was at odds with many in his crew. They found themselves trapped in the ice and low on supplies. When they were forced to spend the winter there, tensions only grew worse. By June 1611, conditions had improved enough for the ship to set sail once again. Hudson, however, didn’t make the trip back home. Shortly after their departure, several members of the crew, including Juet, took over the ship and decided to cast out Hudson, his son and a few other crew members. Mutineers put Hudson and the others in a small boat and set them adrift. It is believed that Hudson and the others died of exposure sometime later, in or near the Hudson Bay. Some of the mutineers were later put on trial, but they were acquitted.

More European explorers and settlers followed Hudson’s lead, making their way to North America. The Dutch started a new colony, called New Amsterdam, at the mouth of the Hudson River in 1625. They also developed trade posts along the nearby coasts.

While he never found his way to Asia, Hudson is still widely remembered as a determined early explorer. His efforts helped drive European interest in North America. Today his name can be found all around us on waterways, schools, bridges and even towns.

Our First Autonomous Car: The 2016 General Motors Self-Driving Test Vehicle

First-Generation Self-Driving Test Vehicle

The Henry Ford’s newly-acquired 2016 General Motors First-Generation Self-Driving Test Vehicle.

There are some 300 automobiles in the collections of The Henry Ford. We’ve got pioneering carsworld-changing carsluxury carsmuscle carspony carsfamily carseconomy carspresidential cars, even cars shaped like food. But we’ve never had anything quite like this. Thanks to our friends at General Motors, we’ve now acquired our first self-driving car: a 2016 GM First-Generation Self-Driving Test Vehicle.

Anyone who’s been following automotive news – or any news – over the past few years knows that autonomous vehicles are no longer science fiction. They’re here today, right now. Sure, they may not be in every garage just yet, but in cities like San Francisco, Las Vegas, Phoenix, and even right here in Dearborn, they’re practically everyday sights as engineers put increasingly-refined prototypes through their paces on public roads.

First-Generation Self-Driving Test Vehicle

Exposed wires and cables, complete with duct tape, show that this is very much a test vehicle.

First-Generation Self-Driving Test Vehicle

At The Henry Ford, we’ve been following autonomous technology developments closely since 2004, when the federal government’s Defense Advanced Research Projects Agency (DARPA) hosted the first of its challenges for self-driving vehicles. We collected a few pieces from these contests and even considered collecting a DARPA competitor vehicle. But the self-driving cars of 15 years ago were crude by today’s standards. Any of these early autonomous vehicles – large trucks and SUVs with equally-massive protruding radar and lidar arrays – would have posed serious exhibit and storage problems. We very purposely decided to wait until the technology matured and the self-driving cars moved from closed courses to public streets.

The test vehicle’s computer brain, tucked neatly into the rear cargo area.

That day has come – and faster than many of us thought possible even just a few years ago. Our newly-acquired test vehicle is one of the first two built by General Motors and its subsidiary Cruise Automation. Starting in May 2016, the cars were tested on the streets of San Francisco (with a human driver always ready to take over if needed). By that summer, GM had more than 40 test vehicles navigating roadways in San Francisco and Phoenix. These test vehicles were built on the compact Chevrolet Bolt Electric Vehicle platform. The sensors and cameras still protrude, but to a much smaller degree.

First-Generation Self-Driving Test Vehicle

The car relies on a complex system of cameras, sensors, antennas, and computers to “see” its way through traffic.

The 2016 self-driving test-vehicle relies on six key technologies for its autonomous abilities. Cameras detect and track pedestrians, cyclists, traffic lights, open space, and other features. Articulating radars detect moving vehicles at long range and over a wide field of view. Long-range radars measure velocity. High-precision lidar units use lasers to detect fixed and moving objects. The vehicle’s computer platform compiles and processes the data gathered by these various systems and makes driving decisions based on that information. Finally, cellular and GPS antennas link the car to navigation systems, remote computers, and other cars.

First-Generation Self-Driving Test Vehicle

The test vehicle’s interior isn’t all that different from a conventional Bolt EV, with the notable exception of the red emergency stop button.

While arguments persist over the specific timeline, industry leaders and analysts largely agree that autonomous vehicles are coming – it’s not a matter of if, but of when. And when they do arrive, they promise to be the most transformative advance in personal transportation since the automobile itself. Self-driving capabilities will fundamentally change our relationship with the car. The technology promises improved safety and economy in our vehicles, greater capacity and efficiency on our roads, and enhanced mobility and quality of life for those unable to drive themselves. The time has come for The Henry Ford to add a self-driving car to its collection, so that the institution might properly document this fundamental shift in mobility. We are delighted to do so with the 2016 General Motors First-Generation Self-Driving Test Vehicle. I have a feeling that it’s only the first of many autonomous cars that will find their way into the museum in the years ahead. It’s going to be quite a ride.

Matt Anderson is Curator of Transportation at The Henry Ford.

Henry Ford

While working as an engineer for the Edison Illuminating Company in Detroit, Henry Ford (1863-1947) built his first gasoline-powered horseless carriage, the Quadricycle, in the shed behind his home. In 1903, he established the Ford Motor Company, and five years later the company rolled out the first Model T. In order to meet overwhelming demand for the revolutionary vehicle, Ford introduced revolutionary new mass-production methods, including large production plants, the use of standardized, interchangeable parts and, in 1913, the world’s first moving assembly line for cars. Enormously influential in the industrial world, Ford was also outspoken in the political realm. Ford drew controversy for his pacifist stance during the early years of World War I and earned widespread criticism for his anti-Semitic views and writings.

Henry Ford: Early Life & Engineering Career

Born in 1863, Henry Ford was the first surviving son of William and Mary Ford, who owned a prosperous farm in Dearborn, Michigan. At 16, he left home for the nearby city of Detroit, where he found apprentice work as a machinist. He returned to Dearborn and work on the family farm after three years, but continued to operate and service steam engines and work occasional stints in Detroit factories. In 1888, he married Clara Bryant, who had grown up on a nearby farm.

Did you know? The mass production techniques Henry Ford championed eventually allowed Ford Motor Company to turn out one Model T every 24 seconds.

In the first several years of their marriage, Ford supported himself and his new wife by running a sawmill. In 1891, he returned with Clara to Detroit, where he was hired as an engineer for the Edison Illuminating Company. Rising quickly through the ranks, he was promoted to chief engineer two years later. Around the same time, Clara gave birth to the couple’s only son, Edsel Bryant Ford. On call 24 hours a day for his job at Edison, Ford spent his irregular hours on his efforts to build a gasoline-powered horseless carriage, or automobile. In 1896, he completed what he called the “Quadricycle,” which consisted of a light metal frame fitted with four bicycle wheels and powered by a two-cylinder, four-horsepower gasoline engine.

Henry Ford: Birth of Ford Motor Company and the Model T

Determined to improve upon his prototype, Ford sold the Quadricycle in order to continue building other vehicles. He received backing from various investors over the next seven years, some of whom formed the Detroit Automobile Company (later the Henry Ford Company) in 1899. His partners, eager to put a passenger car on the market, grew frustrated with Ford’s constant need to improve, and Ford left his namesake company in 1902. (After his departure, it was reorganized as the Cadillac Motor Car Company.) The following year, Ford established the Ford Motor Company.

A month after the Ford Motor Company was established, the first Ford car—the two-cylinder, eight-horsepower Model A—was assembled at a plant on Mack Avenue in Detroit. At the time, only a few cars were assembled per day, and groups of two or three workers built them by hand from parts that were ordered from other companies. Ford was dedicated to the production of an efficient and reliable automobile that would be affordable for everyone; the result was the Model T, which made its debut in October 1908.

Henry Ford: Production & Labor Innovations

The “Tin Lizzie,” as the Model T was known, was an immediate success, and Ford soon had more orders than the company could satisfy. As a result, he put into practice techniques of mass production that would revolutionize American industry, including the use of large production plants; standardized, interchangeable parts; and the moving assembly line. Mass production significantly cut down on the time required to produce an automobile, which allowed costs to stay low. In 1914, Ford also increased the daily wage for an eight-hour day for his workers to $5 (up from $2.34 for nine hours), setting a standard for the industry.

Even as production went up, demand for the Tin Lizzie remained high, and by 1918, half of all cars in America were Model Ts. In 1919, Ford named his son Edsel as president of Ford Motor Company, but he retained full control of the company’s operations. After a court battle with his stockholders, led by brothers Horace and John Dodge, Henry Ford bought out all minority stockholders by 1920. In 1927, Ford moved production to a massive industrial complex he had built along the banks of the River Rouge in Dearborn, Michigan. The plant included a glass factory, steel mill, assembly line and all other necessary components of automotive production. That same year, Ford ceased production of the Model T, and introduced the new Model A, which featured better horsepower and brakes, among other improvements. By that time, the company had produced some 15 million Model Ts, and Ford Motor Company was the largest automotive manufacturer in the world. Ford opened plants and operations throughout the world.

Henry Ford: Later Career & Controversial Views

The Model A proved to be a relative disappointment, and was outsold by both Chevrolet (made by General Motors) and Plymouth (made by Chrysler); it was discontinued in 1931. In 1932, Ford introduced the first V-8 engine, but by 1936 the company had dropped to number three in sales in the automotive industry. Despite his progressive policies regarding the minimum wage, Ford waged a long battle against unionization of labor, refusing to come to terms with the United Automobile Workers (UAW) even after his competitors did so. In 1937, Ford security staff clashed with UAW organizers in the so-called “Battle of the Overpass,” at the Rouge plant, after which the National Labor Relations Board ordered Ford to stop interfering with union organization. Ford Motor Company signed its first contract with UAW in 1941, but not before Henry Ford considered shutting down the company to avoid it.

Ford’s political views earned him widespread criticism over the years, beginning with his campaign against U.S. involvement in World War I. He made a failed bid for a U.S. Senate seat in 1918, narrowly losing in a campaign marked by personal attacks from his opponent. In the Dearborn Independent, a local newspaper he bought in 1918, Ford published a number of anti-Semitic writings that were collected and published as a four volume set called The International Jew. Though he later renounced the writings and sold the paper, he expressed admiration for Adolf Hitler and Germany, and in 1938 accepted the Grand Cross of the German Eagle, the Nazi regime’s highest medal for a foreigner.

Edsel Ford died in 1943, and Henry Ford returned to the presidency of Ford Motor Company briefly before handing it over to his grandson, Henry Ford II, in 1945. He died two years later at his Dearborn home, at the age of 83.



With 500 million users and around 3.5 billion photos being liked every day, Instagram has hit a major milestone. This whooping success is a good sign for marketers who aim at Instagram to maximize their brand presence in 2017.

If used in the right way, this online mobile photo-sharing site can give you instant viral marketing success, and can turn out to be a highly-targeted, visual advertising channel for your brand.

While big brands have claimed marginal lifts in conversions and average order value, the smaller online businesses are experiencing huge success through Instagram. In fact, according to a recent study, it was discovered that Instagram provides brands with 25% more engagement than other social platforms.

That said – similar to any other social network, there are right ways to use it, wrong ways to use it, and clever ways to use it!

Want to be and stay famous on Instagram? Keep these points in mind…

  • Use Right Hashtags
  • Use Right Filters
  • Post on Right Days and Time
  • Show some behind the scene moments
  • Feature customers using the products

Some of the key tools to help you build your Instagram strategy and manage your audience include…

  • Populagram and Webstagram: To find popular hashtags, filters and people
  • Schedugram: To schedule Instagram post for the most engaging times
  • IconoSquare: To get Info, analytics and insights into your account and followers

Let’s know about some of the companies that are using Instagram very cleverly…


Topshop is a fashion retailer of clothing, shoes, make-up and accessories from London.

With 4,583 posts and 7.9m followers, the brand leads the competition by using its Instagram account for generating sales, offering viewpoint on trends, offering a fashion fix, and as a platform for direct point of engagement.

Things to Learn from Topshop’s Success & Instagram Strategy

  • Attain engagement by establishing yourself as an authority. Topshop does it impeccably in affordable fashion trends
  • Include a wide variety of integrated and timely content, which looks exclusive, fresh and in-the-know
  • Link back all social media content to the product page
  • Add fresh editorial angles like this fashion retailer does with a daily dose of must-haves, what’s in store and wearable trends


Hemsley and Hemsley’s Instagram account is managed by two sisters – Jasmine and Melissa Hemsley, who aim to get people eating healthy, nutrient rich and delicious food.

With 1,953 posts and 275k followers, their IG account is a prime example of what most people associate Instagram with – Food! It gives a hope to all other businesses out there to increase website traffic without SEO.

The business that started as a small nutritional consultancy has grown considerably all thanks to Instagram, and now they are busy creating recipes and writing books, blogs and magazine articles to get their message out. Learn ahead how Hemsley and Hemsley’s Instagram strategy helps them.

  • Maintaining the account and posts to be all about certain segment; that’s women in Hemsley and Hemsley’s case.
  • Make health food cool
  • Create a vibrant and friendly brand that young, style-conscious people can identify with


The Beaufort Bonnet Company is for the smallest of the fashion-conscious and upscale items for babies born with a refined sense of style.

With 4,748 posts and 60.9k followers, Instagram is their main sales channel and they receive most of their sales traffic, 80% of sales to be specific, from here itself. Not only that, but Instagram drives their wholesale inquiries too. However, generating sales takes more than just getting likes on your #foodporn photo. The Beaufort Bonnet Company’s success n Instagram is a reward of…

  • Posting consistently
  • Leveraging relevant hashtags
  • Regramming followers
  • Posting about relevant events

Also Read: How to Increase Sales Of A Business Using Social Media Marketing?


Yumbox is a manufacturer of lunch boxes that helps parents pack balanced meals with variety and just right portions, which is compact, lightweight, divided removable tray, leak-proof, and kid-friendly.

With 2,740 posts and 75.6k followers Yumbox makes lunches FUN and shares their love of cooking, packing, traveling and happy kids, through their IG account. Some of their strategies include: –

  • Customers are asked to use the hashtag #Yumbox
  • Then those photos from customers who use the hashtag “#Yumbox” are reposted
  • Paying IG influencers to post a photo of a food-filled Yumbox and a link back to the Yumbox Instagram account


Rock My Wedding is now one of UK’s most popular planning resources and was initially created by Charlotte O’Shea, a then newly-wed, to help the UK brides benefit from a regularly updated online resource that helps them plan their big day.

With 3,370 posts and 111k followers, Rock My Wedding’s Instagram feed is a tre inspiration for marketers looking to sell through social media.

It’s filled with wedding fare, such as floral arrangements, dresses, venues, make-up, hair ideas, decoration, tents, rings, cakes and honeymoon destinations. With so many items at display, there’s very little of strategy that you need to become famous.

That said, aside the above – the basic things that they still do, includes: –

  • Upload playful posts
  • Visual inspiration that is designed to appeal to every type of bride
  • Active and Timely Posting
  • And User Generated Content


Lorna Jane is an Australian activewear company that has transformed her fashion vision into a world-leading Activewear brand and created a new fashion category.

With 6,523 posts and 757k followers, Lorna Jane has done an awesome job with her user focused content and apt sharing. A quick scroll through their account will show you their exact targeted audience, which is a young, sporty, twenty- or thirty-something woman who values looking good while maintaining an active lifestyle.

While Lorna Jane is across most social platforms, they have had a lot of success using Instagram. Some of their most used strategies include: –

  • Use of Hashtags
  • Running Campaigns and contests
  • Actively and Timely posting

Instagram is all about great photos. And not just any content – great content, that is aligned with your brand will work any day!

Conversational Commerce Is The New Fad of Online Businesses; So Are Chatbots

Conversational Commerce Is The New Fad of Online Businesses; So Are Chatbots

Chatbots! This word looks right out of a sci-fi movie, but infact is fast becoming a norm in the tech field. If we talk about a technology that is speculated to reshape the tech industry in the near future, then Chatbots clearly fill that place. There has been a lot of news on Chatbots recently with technology evangelists calling it the future of conversational commerce.

What is a Chatbot?

If you have been out of sync with the tech world or have not gone online for some time, then probably you might not have heard about Chatbots. In fact, everybody including tech experts, entrepreneurs look at Chatbots these days as a big opportunity for online businesses and brands (I too heard of it through an entrepreneur friend).

So what really is a Chatbot?

If you thought that Chatbot is a chatting robot, then you are correct to a certain extent.

A Chatbot is a service, powered by rules and sometimes even artificial intelligence, which you interact with via a chat service. Already there are many platforms where such service is active (Facebook messenger, Slack, Telegram, Skype, etc.)

An interesting thing to notice is that most of these platforms cater to messaging service. This is what makes it highly affective. Chatbots are driving conversational commerce.

Let us peek into an example to understand its real world application.

Say you are going to Dubai and want to stay at a hotel. You launch a Hyatt Chatbot on Facebook messenger and ask for any available room. The Chatbot automatically replies with the available rooms plus prices. You just click on the booking link and reserve the preferred room. It is that plain and simple. The best part is that most of this process is automated and it happened in a quick succession.

Some other examples of Chatbots, which are currently in use, include:

  • A Weather Bot by Poncho, where you get the weather updates about desired locations
  • News Bot from CNN, which tells you when something interesting happens
  • A Friendly Bot called Xiaoice from Microsoft to whom you can even talk to

The fact of the matter is that with bots, there are endless possibilities.

Also Read: How will Google’s RankBrain Impact SEO in the Future?

Why businesses need a Chatbot

The big question that is looming over businesses is that do they really need a Chatbot?

In the current market dynamics, businesses tend to easily incline towards technologies that are futuristic. And there is no denying the fact that Chatbots are really cool.

However, why would somebody want to spend his/her time and energy on it, if it does not bring much advantage to the business?

It is just a messaging service where you are interacting with a machine to find answers to your queries. There are already many personal assistance services in the market. Therefore, what makes Chatbots so great and unique?

Chatbots are termed great for offering a unique experience but because people are now using messaging apps more than social networks. The average monthly active users of top four messaging apps have surpassed the average monthly active users of top four social networks.

Logic says that as a business you should have a presence where the people are. That place is currently inside messaging apps. This is why Chatbots have become so important.

Well, we have understood what Chatbots really are and why everyone is going gaga over them, but still there is a huge ambiguity around how they really work. Let us shed some light over it.

How Chatbots Work

There are basically two types of Chatbots:

  • Chatbot that works based on rules. This is the basic form of a Chatbot and its functionality is very limited. It can respond to very specific commands and if you tend to ask complex queries, it is unable to respond correctly. The bottom line is that this form of bot is as good as the information it is fed.
  • Chatbot that functions using machine learning. This is a more advanced form of Chatbot.It uses artificial intelligence to access the query and find its solution. It adapts itself and gets smarter over time as more queries are asked.

Each bot is unique and built with a purpose

Chatbot feature is not a generic functionality that is similar across all businesses. Each and every business model will have a unique Chatbot functionality.

A Chatbot for an ecommerce marketplace driven by YoKart will focus on helping customer purchase anything. Same will be the case with an online grocery store running on Growcer. However a travel activity marketplace powered by Funaway will answer all the queries of visitors and help them choose their perfect destination as well as activity. Another example is a Chatbot for an online food delivery service running on Yo!Yumm. It will allow users to place order and track the delivery.

So, do you REALLY need a Chabot?

You would ask why am I asking this question again, when I have already highlighted its importance above. For that, let us look at an example.

If you are looking for a car just to commute between home and office, a sedan would easily fit your requirements. You would not look for a sports car unless you have ample resources for it. Although a sports car will look cool and get you more attention, a sedan can also get the work done. The same is the case with Chatbots. Their main purpose is to automate the process of conversational commerce. If you have them, you do not need an army of customer support for things to get done. However, this does not mean that Chatbots do not require a human intervention.

Test environments have shown that often Chatbots can get confused in replies when it comes to complex queries.

If the user knows what he/she wants, then Chatbots just have to process the query. However, if users come up with a query where computation is required, then things starts to get a bit tricky. This is where you would require customer support to take over.

Also Read: What Make a Socially Connected Ecommerce Marketplace Click with Online Shoppers?

What FATbit Recommends

We have always welcomed innovation and have built products that can streamline the business architecture of an online business. We believe that Chatbots will be a great feature for an online ecommerce business. However as discussed earlier, such features are reforming how online businesses work and deliver customer support. Still it’s your choice to adopt or ignore this new conversation commerce technology. You can do without chatbots too like most businesses have been doing for long and assisting customers via live human chat, phone calls, etc.

But, for businesses, that are loaded with millions of routine queries that go unaddressed due to different time zone of less number of customer support executives, it’ the best bet.

Business Model & Features Of Wedding Website Building Platforms (Startup Ideas)

Business Model & Features Of  Wedding Website Building Platforms (Startup Ideas)

Technology has surely become a core part of our social lives. Social networks have made it easy for users to stay connected seamlessly. However, with the passage of time, a completely new business model has emerged revolving around weddings. People creating a wedding-website-invite is not new but lately we came across requirements of a fully functional websites that not only serve as an invitation but also encompass everything else related to the wedding and couple.

Nowadays the demand to create a personalized wedding websites/apps marking the occasion of their marriage has gone up. People are treating it as their personal profile that can do more than reaching out to friends and family and acts as a special place to pin wedding memories, to accept wishes, to share their love/engagement story, to make all guests a part of wedding and make gifts, happiness, blessings, etc. available  at one place. Not just this, they want to keep their wedding website for life to interact with people even after the marriage ceremony so it becomes a wedding scrapbook that have varied feature requirements.

The market for such websites is huge and offers immense opportunities to aspiring entrepreneurs. FATbit did an in-depth survey of platforms that soon-to-wed couples choose to make a wedding website for them. We drafted an in-depth analysis how those platforms work, make money and what are the essential features required in a script to launch a wedding website platform similar to them. Let us take a closer look.

Business Model

On such platforms, users can create personalized wedding websites and mobile apps. The users can choose from various ready made themes to create their website and mobile app. The website account remains active as long as the user does not request the website to delete his/her account from the backend. In addition to creating website, these platforms also offers complete wedding planning guide that makes the overall process of planning a wedding seamless.

Business Model- Wedding Website Builder

Possible Revenue Streams

If you are ever keen to build a wedding website platform, charge onetime fee to launch a website. It is b2c model where the platform is selling website themes to the users who wish to create a personalized wedding website for themselves. The major revenue streams include:

–  Pre-developed themes which can be bought by the clients

–  Exclusive customized website can be designed at an additional cost

–  Sell personalized domains at additional cost

Now that we have looked at the revenue streams, let us take a look at the key features of such platforms.

Also Read: Launch Event Discovery and Marketing Platform with Smart Website Features


Rather than focusing on the website itself, the analysis will focus on the website editor, which will be used by the customers to build their own website. The fact of the matter is that the website editor must be easy to use as most of the times the end users will not be technically proficient. Following features are a must for wedding-website building platforms.

Website Editor:

  • Website Design– The design of the theme should be easy to manage. From placing images to changing the color, each aspect of the website editor ought to be user friendly.
  • Content – Another key aspect to be kept in mind is that the clients mostly want to draft the content of the website themselves so the content management system should not be confusing. There should be dummy content already present on the theme so that users can easily view before hand how the content would look.
  • Privacy settings – Special care must be taken as far as privacy of the information is concerned. Options like privacy protection, and password authentication must be provided to the client so that only authorized users can access the information.
  • Guest list – As the website corresponds to weddings, there ought to be an option of including guest list making it easy to send invitations.
  • RSVP – As with the guest lists for sending invitations, there should also be an option of RSVP, so that the invitees can reply to organizers and the latter can know which people would be coming to the wedding and which will not be able to make it. Each event planning software has this option and we believe that no wedding website can be termed complete without RSVP option.
  • Email Notification – In order to check the responses from the guest list, there ought to be an email notification service, which would help the organizers remain on top of latest updates.
  • App Integration – In this age of mobility, the platform must also offer an option of a mobile application. This will make it easy for the organizers to access the information on the website via native mobile application on their smartphones.
  • Mobile Website – Other than the native mobile application, the website should also be mobile friendly or responsive so that it is easily accessible on the browser of a mobile device.
  • Manageable SEO settings – SEO has become a core part of every website, which is why the platform must also have dedicated setting to optimize a website for search engines. This will help friends, relatives of a couple find the website in the search results far easily.

Search Feature- users/guest can search other weddings

  • Real time alerts (For RSVP) – When it comes to RSVP responses, it is quite beneficial if there are real time alerts for the organizers. This makes it easy for them to stay updated without any delay.
  • Add/edit photos using filter – Filters have become a part of our social lives. Most of the users do not upload photos without adding any filters. Therefore, the website and mobile application should also have an option of adding filters to the photos uploaded by the organizers to make them more appealing.
  • Add YouTube or Vimeo videos – Other than photos, there should also be an option to add videos from websites like YouTube or Vimeo.
  • Social media sharing– What’s the fun if one cannot share photos uploaded on a wedding website over social networks. This is why it is imperative to have social media sharing option baked into the website or mobile app so that the users can easily share photos on social media.
  • Accessibility –In order to ensure that there are special privacy checks in place, an accessibility option should be incorporated where organizers can mark event as private/semi-private/public. This would ensure that only authorized visitors would be able to access photos, guest list, videos related to the event.
  • Chat feature- Communication has become an integral part of every online website. Moreover, when it comes to a wedding website having a chat feature becomes highly important. There can be an option of private message, group chat, broadcast list where people on guest list can send their wishes and chat with each other.
  • Wedding Planning To-Do list Page: This is one of the crucial sections in the wedding website focusing mainly on the organizers of the wedding. It highlights the to-do list so that the organizers are always in loop of all the things that are needed to be done. This makes things simpler in the wedding planning phase.

The fact of the matter is that such platforms cater to an untapped sector and to create an identity in this niche market you will require to build a solid platform. By solid we mean a platform that incorporates all the necessary features and offers ease to soon-to-wed couples to create a wedding website.

Have a look at the Business Model Canvas below to know the various components involved in setting up an online wedding website builder.

Wedding platform business model

For a new startup, features along with the business model mentioned above are highly vital. The combination of both will surely lead to an advanced wedding website builder platform. If you have any additional requirements or doubts, discuss with our website design team.

How Much Do You Focus on User Experience Design While Building a Website?

How Much Do You Focus on User Experience Design While Building a Website?

Why do we go to the same restaurant, same grocery store, and same barber shop time & again? Because of the good experience we get there.

And that good experience isn’t just about the fancy interior or nice ambience, but also about the quality of service/product you get there and how swiftly you get it.

The same is applicable to businesses that operate in the virtual world. Which ecommerce store, blog or online cab service a user chooses over others depends on the user experience (UX) of an online platform (website or app).

Most online business owners take UX design seriously. But the problem is that they interpret ‘providing good user experience’ as ‘coming up with something radically different from what rest of the industry offers’. Though offering something different (if useful) won’t hurt, but basically, good user experience is about providing users what they want in the simplest way possible.

On a more technical side, the user experience of a website or app depends on four key factors – its visual design, navigation, speed, and meeting user’s expectations (or problem resolution).

With these key UX pillars in focus, this post will guide you how to design a good user experience for your business website or app to engage customers better and convert more.

Visual Design

Visual design is often confused with the visual appeal of a system. It’s true that aesthetically pleasing things leave a lasting impression on mind (which is important from the branding point of view); however,

Visual design isn’t just about the prettiness of your web page layout.

Visual design is more about smart use of visual elements (images, typography, colours, white space, etc.) to build a visual hierarchy – meaning, organizing information in the right manner on a web page, highlighting actionable components; thus, helping users achieve the intended goal effortlessly.

In other words, it is communicating with users without words.

Conversion rate optimization significance

Here is a quick example from our website See how we have used different visual elements to make it easier for visitors to consume information and guide them to perform certain actions.

Another important thing to keep in mind about visual design is its consistency. Visual design creates a thought pattern in users’ mind, which helps them connect & interact with a website/app easily. So, it is wise to use visual elements in the same manner across your online platform to make it easier to use.


Site navigation plays a crucial role in engaging & converting customers; yet, this key UX factor is overlooked or often mis-implemented.

For instance, if you have seen those fancy websites that win design awards, you would know navigating them is often a bit of challenge. These experimental navigations (known as Mystery Meat Navigation) might make perfect sense for designers, but for users, they are usually a hard nut to crack.

Experiments can make your website and app look cool. But as a business, you should put users first, cool later.

The simple formula to keep your site navigation user-friendly is to create well-defined information architecture (defining categories, sub categories, etc.) and implement it by following the navigation design standards.

For most websites, these standards mean – setting up primary (top navigation bar) & secondary navigation (footer), putting elements that interest users most in primary navigation, and boring elements like Policies, Terms, FAQs, etc. in secondary navigation.

Navigation design standards

For mobile sites/app, it is usually a hamburger menu*, consisting of primary navigation elements and some other actionable options.

Hamburger menu

*Hamburger menus for desktop websites are also becoming common these days. So it is okay to implement hamburger menu if it goes along better with the entire look & feel of your website.

Apart from that, some other key things  in regard to site navigation include:

  • Keep primary navigation elements between 5-7, otherwise it would be difficult for users to memorize & comprehend your site’s navigation
  • Use breadcrumbs on inner pages so that users know exactly where they are on the website
  • Label tabs/links appropriately, so that at any point it doesn’t seem misleading to users


By default, users are impatient. If your website doesn’t load in 2-3 seconds, about 40% visitors will abandon it, and will go – of course to a competitor of yours. If you have a really good product/service to offer, it would be off-putting that your prospects aren’t consuming it just because you are too slow to guide them.

Take World of Swiss airlines’ website for example. Visually the site will fascinate you and no doubt they offer excellent premium services. But when you visit their website, it takes like half a minute to load even at good internet speed, which ultimately will put you off. (I have used the same example in my post on web designing tips, which you might want to check out.)

There are a bunch of techniques you can follow to make your website load faster. For starters, cache the elements that are same on every page (logo, footer, any images, etc.). For a WordPress website, plugins like WP Super Cache or W3 Total Cache are great, as they also compress file size, making page loading even swifter.

Other than that, optimizing images on your website is an obvious one. Do a Google search for image compression tools, and you will easily find a bunch of handy ones.

For more advanced techniques, I would recommend you to go through this gem of a post on improving page speed: How to Improve Page Speed: Tips & Online Tools from Pro Developers
(make sure you do read it)

In case of a mobile website/app, removing graphics & other web elements, which you think are not necessary for mobile users, will definitely remove some unwanted weight from it and make it load faster.

Meeting User’s Expectations

Let’s say your website has the right visual design, perfect navigation, and it loads at a lightning speed. But how good would be users’ experience if they don’t find what they came looking for on your website?

A website that does not add value by fulfilling user’s needs will not be able to provide a meaningful user experience.” – FATbit Tech

To provide that meaningful user experience, you need to understand your target customers better, define buyer journey more clearly, find solutions for their problems, and put up the valuable information (and useful actionable options) where & when users might need them.

In a nutshell, it is about setting right expectations & then meeting them.

If you run a blog, share information that is of some use to your readers; if you operate an ecommerce store, be transparent about your policies & make sure users are able to see them easily; and so on.

As an example, if you visit the consultation page of our website, you will see clear messages next to the form telling users what to expect.

Consultation page


As new web designing trends will surface & customers’ demands will increase, there will always be need of refinements in the UX design of your website. But if you stick to the above-mentioned UX fundamentals, enhancements will come easy and will be sound; making it easier for your target audience to find value in your offers and ultimately helping you get the results you want.

Setting up Online Grocery Business in 2019? Here Is What You Need to Know

Setting up Online Grocery Business in 2019? Here Is What You Need to Know

What’s covered in this post?

Online grocery shopping is catching up with consumers rapidly. According to a Nielson study, in developed countries like US, UK, Japan, France, etc., about one-fourth online shoppers are already shopping groceries on the internet and 55% are willing to do it in near future.

To cater this growing customer base, online grocers are also increasing at a 3x rate year-over-year. And the whole sector is growing at an impressive annual rate of 13% (even the booming online travel industry is at 9.5%).

Top Online Grocery Delivery Business

The stats definitely look promising for new players; however, due to the perishable nature of grocery products certain challenges arise, which make running online grocery stores/marketplace more challenging than running ecommerce stores for apparels, electronics, home décor, and other such products.

In this post, we will do a critical analysis of online grocery business and cover its important aspects in the following order –business model & possible revenue models, critical website features, challenges & solutions.

How It Works? – Business Model of an Online Grocery Store

Assuming you know the basics, (which are – an online marketplace/store to sell groceries and deliver them at customers’ doorsteps) the critical aspects of an online grocery business are:

a) Tie-ups with local grocery producers/whole sellers (given you are not one yourself), and
b) Establishment of a robust delivery network to make sure orders reach customers in a timely manner

As for how this business makes you money, usually, a commission is cut by marketplace owners on each order, before transferring the payment to the grocery seller; or if you are the seller yourself, then through service charges for delivery & convenience.

View Canvas Model for Online Grocery Business

How it Makes Money? – Revenue Model of Online Grocery Business


As just explained, the commission-based revenue model is pretty straight forward. However, to accelerate business growth & maximize profit margins you can implement different commission rates for different products. For that, do market research to identify:

  • Most popular products
  • Growth in the demand for a product


Typically, the subscription-based revenue models waive off some charges, provide discounts, or better service to customers over a period of time. For example, Instacart offers a yearly subscription for free 2-hour or scheduled deliveries. Another example, Thrive Market offers a 25-50% discount on all order with its yearly subscription. Note that you can also use both the commission & subscription-based revenue models at once.

Service Charges

For those online grocers who operate their business independently, (especially brick & mortar grocery sellers who are planning to go online) making money from the service charges is the most viable revenue model. They can also add the subscription based model as an additional revenue stream.

Secondary Revenue Streams

  • On-site promotion for merchants/grocery sellers (applicable for marketplaces only)
  • Hosting banners ads
  • Start blog and publish sponsored content on it
  • Sell useful merchandise such as jars, reusable carry bags, etc. (it will also help you in branding)
  • Sell user data to market research firms

Which revenue model & streams will bring you maximum benefit depends on many factors, such as:

  • Target market
  • Business size
  • Budget, age and popularity of business, etc.

So, analyze each of these options against your business goals & needs, and choose the ones that suit you the best.

Critical Website Features for Online Grocery Store

Growcer Buyer Area

Understanding business requirements & implementing right revenue model will help you establish your online grocery startup. But it is your website that will help you interact with buyers, engage them, and turn them into loyal customers. So, it is essential that your website is quick to load, easy to use, mobile friendly, and has following unique features:

Repeat Orders

Growcer reorder grocery

Many a time people take the same grocery items home. Keeping this common consumer behavior in mind, you should provide your customers the option to save an order to their profile, which they can re-order, instead of adding same items to the cart time & again.

Shareable Cart

Growcer share grocery cart

Grocery shopping is often a family activity, in which different members can have different demands. So, it would be quite logical to offer a feature that allows users to share shopping cart with other registered users so that they can add additional products, and get them all delivered in one single order.

Recipes & Ingredient List

This would be like going the extra mile and will be totally worth it. Add some recipe ideas on your website and recommend them on product pages (if the product is one of the ingredients). This will definitely catch customers’ attention and might even engage them to buy more items from you.

Discount Coupons

Growcer - Coupons Management

These days, it is a common practice among businesses to send discount coupons to make the most out of seasonal sales. So it is important that your website has the feature to receive & process these discount coupons.

Friend Referral

Offers like providing free first delivery or x% discount to customers who invite their friends to buy from you are becoming popular practice among online businesses. Not only do they encourage customers to buy more from you, but also help you keep the customer acquisition cost down.

Shopper Module

In developed ecommerce markets, there is a trend catching up among customers to hire shoppers. These shoppers take the list from customers and do the grocery shopping online on their behalf. If you are operating in a market where customers seem inclined to that option, make sure to include it in your website feature list.

Other than these, make sure your online grocery store also have these basic, but critical features & functionalities:

Product Categories: Classify your inventory in proper categories and sub-categories and implement it on your website to make it easier for customers to find the right product.

Search Tool: If customers can’t find what they are looking for by browsing product categories, they should be able to search for it. To enhance customer experience, search tool should have the auto-suggest feature & should be error tolerant to minor spelling mistakes.

Customer Profile: Like any other ecommerce store, your registered customers should have an account where they keep a record of their orders, save items, save repeat orders, etc.

Merchant Module: If you are opening an online grocery marketplace, then you also need to work on a separate section for merchants (grocery sellers), which allows them to manage their individual inventories, orders, payment, etc.

Social Commerce Features: Features such as sharing products on social media, social signup, or selling directly on Facebook, would also help your business get a good exposure.

SEO Ready: Make sure that your website has all keys features to get easily crawled by search engine bots and to rank better. Read here about key On-page SEO tags.

Mobile Friendly: It is certain that most customers will buy from you on mobile. So make sure to enhance your store’s on-the-go purchase experience, whether you make the website responsive, built a separate mobile website, or an app.

Growcer Mobile Friendly

Housing all the above-mentioned features on your online grocery store is a challenge, which definitely will take lots of time, effort, and investment. The best approach to go about this challenge is to build your grocery store with a technology solution (readymade script) that offers most of these features by default and allows you to easily add unique features.

At FATbit Technologies, we have developed a similar product called Growcer that enables entrepreneurs to instantly launch a feature-rich online grocery store. With the freedom to customize and a compelling mobile app, it offers everything that a grocery store needs to implement unique functionalities.

Now, let’s discuss the challenges you will face when running an online grocery business and their possible solutions.

Challenges Associated with Online Grocery Business

As mentioned earlier, the unique challenges this business model presents are due to nature of grocery products, which are either perishable or intended for immediate consumption. Let’s discuss the major ones in detail:

Storage & Delivery Infrastructure

Regular online stores can afford to tackle instances like delays in delivery, wrong item delivery, returns, etc. But for online grocery stores, it will be a pretty much ‘do or die’ situation. Therefore, the entire supply chain – from farms/manufacturers to storehouse & then to the customers – needs to be very robust & time-efficient.

Additionally, since perishable food products need to be stored & delivered in refrigerated chambers, storage infrastructure would add up the business operations cost marginally.

There are certain steps you need to take to combat these challenges. Some of which are:

  • Integrate a robust, Just-in-time (JIT) inventory management system API with your grocery store that automates things to reduce storage cost & wastage
  • Partner with a reliable delivery service provider that can meet your customers’ expectations with assurance
  • Segment the delivery network into hyper-local networks to manage deliveries better & make them faster

Low Profit Margins & Quality Assurance

Today, people shop online not just for the convenience but also because they expect to get better prices. Online grocers face the same challenge of offering competitive pricing. But with too much money spent on building & maintaining the storage infrastructure & efficient supply chain, keeping satisfactory profit margins might become difficult.

Other than that, when it comes to vegetables & fruits, most customers prefer to buy only after physically checking them for their freshness & quality. When shopping online, such an option is not possible. So, to persuade customers to buy groceries online remains a persistent challenge.

There are a bunch of steps you can take to address these problems:

  • Add more non-perishable categories to your store, such as packaged foods, personal care & beauty products, household items, etc. as their storage & delivery cost less
  • Merge your online & offline grocery business to enhance customer experience and to cut down the operation cost wherever possible. Below we have breakdown the ways to do it:
  1. Customer checks product online for availability & buys them at store after confirming quality
  2. Customer orders online & pick up order at store (both a & b will save the delivery cost)
  3. Customer visits store & orders online to get groceries conveniently delivered at home
  4. Self-checkout at stores by using technologies like iBeacon (reduce operation cost & enhance customer experience)

Online grocery marketplaces that don’t have physical stores can launch their offline chains to benefit from the blended online-offline grocery shopping concept.


Grocery consumption is the basic human need, and people are increasingly relying on online shopping. So, online grocery business idea fits perfectly in the current dynamics, despite above-mentioned challenges.

The important thing for entrepreneurs planning to enter this sector is to be aware of these challenges & know how to go about them by leveraging right technology, trends & tactics. And that’s where this post serves as a valuable resource.

How to Connect with Tour Operators for Your Travel Activity Booking Marketplace

How to Connect with Tour Operators for Your Travel Activity Booking Marketplace

If travelers are the bloodstream that keeps your travel activity marketplace alive, activity hosts are the veins that keep that bloodstream flowing.

Online travel activity booking marketplace is the new fad among business enthusiasts. And with almost 10% year-over-year growth, the industry is full of opportunities for new players, without a doubt.

However, with constantly increasing competition in the industry, it has become crucial for travel booking startups that they play their cards well and be more watchful of their business establishment strategy.

Essentially, to stand out from the competition, you need to provide more options & flexibility to your customers, which could only come with more number of activity hosts.

To help you connect with activity hosts of your target market(s) following are a few ways and a bunch of tips that will make them stay as your long-term business partners. Let’s begin!

Different Ways to Connect with Travel Activity Hosts

To start your travel activity marketplace at the right note, it is essential that you begin to connect with tour operators & activity hosts well before its launch. Follow the points stated below to build up a good network of travel activity vendors for your marketplace.

Connect with Tour Operators Directly

To connect with tour operators directly, first of all you need to know from where to collect tour operators’ contact information.

Start with doing a custom search on online business directories like Yellowpages, Manta, Yelp, etc. Other than that, you can look for any sort of merchant associations of tour operators in your target market. Additionally, attending trade shows of travel industry will also help you directly connect with many travel activity vendors.

After gathering tour operators’ information, start contacting them via calls, emails, and other offline & online channels. Arrange Skype meetings with them or meet in person to give the business presentation & to engage them better.

Search for Travel Activity Hosts on Social Media

Tour & Travel is among the leading industries that are benefiting from social media the most. Pretty much every tour operator or travel activity host has a presence on one or more social media networks.

So, begin with setting up your business page on Facebook, Instagram, etc., and search for independent tour operators & activity hosts on these platforms. Invite them to join your marketplace by telling that connecting with you will give them wider exposure and highlight other benefits as well.

Besides direct messaging, also leave invitation on their page, so that their customers also get to know about your marketplace.

Suggested read: Social Media Trends That Will be a Game Changer in 2017

Contact Tour operators Through Their Website

Many organized travel agencies, tour operators, and even individual activity hosts have their own websites. So, it would also be mindful to do a Google search for such businesses in your target market, and connect with them on their website.

Prepare a bunch of invitation email templates based on tour operators’ business nature & location, etc., and send them out accordingly. Make sure your email body has a link through which tour operators can directly register for your marketplace.

Also, follow up the ones who didn’t react to your first message.

Reach out to Local Tour Providers with Offline Advertisements

Hoardings, posters, distributing pamphlets, etc. in various travel destinations can also do the trick to help you build a huge network of tour operators in a rather less time. An indirect benefit of this tactic is that travelers also become aware of your travel activity booking marketplace.

To make the most out of this technique, go a little creative. Brainstorm on some guerilla marketing ideas as it will help you grab maximum attention. Apply posters on cabs, buses and other travel vehicles. If you already have some travel activity hosts partnered with you, plan some ways to leverage this partnership to reach wider & deeper in your target markets.

Advertise on Digital Media to Attract Travel Activity Hosts

Online ads can give you instant global reach, but to get a good response from it you need to have a well-planned strategy beforehand.

Start joining ad networks that let you place your ads on relevant online resources. Target travel booking websites, travel QA portals, social media networks, etc. through your online ads. Also, if your budget allows it, create a TV commercial; or at least a YouTube ad.

Make sure all of your offline & online advertisements put a clear message for tour operators about benefits of joining your marketplace and explicitly tell how to do it.

When working on above-mentioned ways to connect with travel activity hosts, also ensure that you have a registration/coming soon page prepared & live for them. It would be wise to use the same URL for this page that you intend to use for your travel activity marketplace. Also, don’t forget to list benefits of joining your marketplace on the coming soon page.

Tips on Building Long-Term Business Partnership with Activity Hosts

Besides connecting with travel activity vendors, you also need to make sure that they prefer you over competitors. Below mentioned tips will help you with that:

Implement Automated Booking System

Your online marketplace must eliminate the problems with the traditional ways of booking travel activities, such as tedious turnaround time & wait for booking confirmation.

With an automated booking system on your website, you can allow tour operators & travel agents to confirm bookings instantly, thereby enabling them to get more business.

Recommended Read: Essential Website Features for a Travel Activity Booking Marketplace

Set Commission Rates Strategically

Setting different commission rates for different type of agents, extra commission on last minute bookings, different domestic & international rates, are some factors that you should consider to make sure that you are offering more to those activity hosts who are providing you more business.

Which factors you should implement and which not will depend on your business goals & needs. Important thing is to keep them into consideration.

Provide Offers of First Bookings

To lure new travel activity providers, you can make first few bookings commission-less, or cut lesser commission. To make things interesting and for even better results, you can offer some giveaways to vendors on their first booking on your website.

Additionally, you can also run a referral program with reward points for inviting merchants to your site.

Allow Activity Hosts to Manage Their Activities

Different operators might offer unique services for similar activities. So, it would be mindful to give them the freedom to control their activities and customize parameters associated with them. However, make sure that authority to change the date, time, and number of participation should be in admin’s hand once the activity is posted to avoid any sort of conflict with the end customer.


Acting on above-mentioned tips will help you connect with tour operators & activity hosts for the most part; however, you should not limit your efforts to them alone. On the ground, you will have to face unique situations and improvise accordingly. So, while it is important to implement these tips, it is also crucial to have an open mind for some new unique ways to engage tour & travel activity hosts.