TOP 10 Holiday Parks Annual Conference Awards

Just last week we held our annual TOP 10 Holiday Parks Conference in Auckland. On the last night of Conference we hold a Gala/awards evening which celebrates the excellence and past years achievements of all our 46 Parks throughout New Zealand.

Ensuring that visitors have all the information they need to enjoy their stay at Kauri Coast has helped the Northland holiday park (Kauri Coast TOP 10) win the Top Service Award. Chris and Jane McComb of Kauri Coast TOP 10 bought the 2ha Park three years ago and have since set up a steady programme of improvements. “We were very pleased to win this award because it shows we’re doing things right. It’s important for us that everyone who visits here has a really good time. It’s all about the people. We try to provide them with as much information as possible about the things they can see and do while they’re staying with us. And when they leave, we’ll try and ensure that one of us says goodbye and waves them on their way,” Chris said. Jane said their approach is to help people get the most from their holidays. “The whole essence is that everyone who stays here is our guest and we want to create a memorable experience for them. That’s from little things such as our communal herb gardens through to taking our guests on night time guided walks through the Kauri forests where they will hopefully see a kiwi.” In October, Chris and Jane will open a new equestrian center to cater for riding holidays where people can bring their own horses and riding lessons will also be available. The center will also have up to four horses of its own for beginners. Jane is a keen horsewoman and has an international coaching certificate as a riding instructor. During the busiest month of January, about two thirds of holiday makers are from Auckland and Northland while the rest of the year is a mix of international and New Zealand visitors. The park features 100 powered and unpowered sites, together with 11 cabins/motels catering for about 40 people. Kauri Coast TOP 10 Holiday Park is no stranger to accolades, last year winning the Supreme Award.

This year the Supreme Award was won by the well-deserved Rotorua TOP 10 Holiday Park. They were also voted People’s Choice for the second consecutive year and were runners-up for the Best Web Profile. The young couple bought a half share in the central city park from Jared’s parents in 2012 and live on site with their two sons, aged four and six years. “We’re so humbled and honoured to have received this prestigious award. We have had so much support from TOP 10 Holiday Parks, HAPNZ and our local community. We are so proud to bring this award home to Rotorua, especially for our parents, Dave & Carol Adams,” Jasmine and Jared said. Jasmine believes crucial to running a successful tourism venture is the ability to act on customer feedback. “We’re continually striving to improve our business and we’re always looking at new things to implement. We have recently undertaken a lot of renovations and we have some really exciting plans for the next year. Many of the initiatives come from listening to our customers through various online review sites and social media is a great way for us to engage with our customers.” In the past year, Rotorua TOP 10’s Facebook followers have grown from 18,000 last year to 22,500 now and their Twitter and Instagram accounts are continually rising. “Being Rotorua’s only 5 star holiday park means we do everything we can to provide the best accommodation and facilities to our guests. We had a new website designed earlier in the year and have just added interactive cameras to the site so people can view our business from a more realistic perspective.” Jared said there were exciting changes in the holiday park industry. He is on the executive board of the Holiday Accommodation Parks Association of New Zealand (HAPNZ) while Jasmine is the regional representative to HAPNZ parks. Rotorua TOP 10 Holiday Park covers over 2ha in the central city. It has 60 powered sites, approximately 40 non-powered sites, and 17 rooms. International guests comprise about 70% of patronage, with most coming from the UK, Germany, Australia, France, USA Canada, Japan, China, Singapore, and the Netherlands.

Our CEO David Ovendale, explains the TOP 10 Group has invested heavily in upgrading facilities and in training respective owners. “As the third largest provider of visitor accommodation in New Zealand, it’s vital that holiday parks make the right impression because it has positive flow-on effects for the rest of the country and recommendations to other travelers.” The holiday park sector provides 36% of New Zealand’s commercial accommodation capacity and 19% of commercial guest nights. In the year ended February 2016, holiday parks provided more than seven million guest nights. Guest nights to holiday parks generally are made up of 32% international visitors and 68% domestic visitors although TOP 10 has an almost even split. Ovendale said that guests staying at holiday parks contribute over $1 billion in direct expenditure to local communities annually. Approximately $612 million (60%) of the expenditure is from domestic travelers with the balance of $405 million (40%) spent by international travelers.

Other holiday parks to receive awards included:

AwardWinnerRunner up
Supreme AwardRotorua TOP 10Christchurch TOP 10
Best Web ProfileChristchurch TOP 10Rotorua TOP 10
People’s ChoiceRotorua TOP 10Lake Taupo TOP 10
Top Service AwardKauri Coast TOP 10Martinborough TOP 10
Outstanding contributionLake Taupo TOP 10
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Top 10 photogenic places to visit in the South Island of New Zealand

There are so many amazing and beautiful spots in New Zealand. We have selected our top 10 favourite places we think are a must visit in the South Island – especially if you love taking some awesome holiday snaps. If you visit any of these amazing places makes sure you share you photos with us on Instagram by tagging @top10holidayparks.

1. Lake Matheson, Fox Glacier

Photo: Arran Bee

2. Milford Sound, Fiordland National Park

Photo: @claudschi8

3. Lake Clearwater

Photo: @claudschi8

4. Hooker Valley Track, Mt Cook

Photo: @claudschi8

5. Church of the Good Shepherd, Lake Tekapo

Photo: cowins

6. Roy’s Peak, Wanaka

Photo: @claudschi8

7. Lake Pukaki and view of Mt Cook

Photo: @claudschi8

8. Purakaunui Waterfalls, Catlins

Photo: @claudschi8

9. Lake Rotoiti

Photo: Oren Rozen

10. Nugget Point Lighthouse, Catlins

Photo: russellstreet

Top 10 One Day Walks & Hikes near TOP 10 Holiday Parks

Walks are one of the best ways to explore New Zealand’s great outdoors and see some amazing scenery. There are a vast number of walks to choose from, for all levels of fitness and varying durations. No matter where you are you will be able to experience some of New Zealand’s best scenery in just a few hours. Here are our TOP 10 favourite one day walks in New Zealand – from North to South. And they are all not far from some of our Holiday Parks.

Cape Brett Walkway

Photo Credit: Graeme Churchard via flickr

The Coromandel Coastal Walkway leads through farmland, coastal forests and to some beautiful beaches. It also offers great coastal views. This track takes about 3-4 hours to complete one way(there are regular shuttles that can pick you up) and 7 hours return. Find out more about the track

Stay at: Shelly Beach TOP 10 Holiday Park or Coromandel TOP 10 Holiday Park are the closest TOP 10 Holiday Parks to this track and can organise shuttles for you.

Blue Lake Track

Photo Credit: Blue Lake TOP 10 Holiday Park

The Blue Lake Track is a loop track and leads around the Blue Lake/Tikitapu through forests and past a secluded beach. The track takes about 1.5- 2 hours to complete and ends at the Blue Lake beaches where you can go for a swim after your walk or enjoy a nice summer picnic. Find out more about the track here

Stay at: Blue Lake TOP 10 Holiday Park which is just a few minutes away from the track or Rotorua TOP 10 Holiday Park is about a 15min drive away.

Tongariro Alpine Crossing

Photo credit: Jeffrey Pang via Creative Commons

The Tongariro Alpine Crossing is one of the most popular walks in Tongariro National Park which is New Zealand’s first National Park and a World Heritage Site. The Tongariro Alpine Crossing is a 19.4km journey across a spectacular volcanic landscape. I takes about 6 – 8 hours to complete one way – make sure you book a shuttle to bring you to the start or back to your car. Due to its popularity this track gets busy during summer (and hot! ). Find out more about the track here

Stay at: Ohakune TOP 10 Holiday Park or Lake Taupo TOP 10 Holiday Park which are both about 1 hour drive to the starting point of the track.

Mount Taranaki Summit Track

Photo credit: Department of Conservation via flickr

The Mount Taranaki Summit Track is one of New Zealand’s toughest day walks and takes 8-10 hours return from the North Visitor Centre. On this challenging climb you will be rising above the clouds to the 2518 m summit of this dormant volcano, which offers spectacular views. Find out more about the track here

Stay at: New Plymouth TOP 10 Holiday Park is an approximately 30min drive to the start of the track.

Waikakaho/Cullen Creek Walkway

Photo Credit: Newzealand.com

The Waikakaho/Cullen Creek Walkway is a 5 hour one way track and follows an old goldmining trail which leads past the old goldmining township Cullensville (signs mark the sites of the long gone old buildings). This track will require a reasonable level of fitness and you may arrange transport to pick you up from either end. This track is also open for mountain biking. Find out more about the track here

Stay at: Picton TOP 10 Holiday Park is about a 30min drive to the north end of the track and Blenheim TOP 10 Holiday Park is about a 30min drive to the south end of the track.

Mt Thomas Track

Photo Credit: @claudschi8

After about 1 hour drive from Christchurch you will arrive at Mount Thomas Forest Conservation Area. There are various walks you can choose from at Mt Thomas and in the area (Mt Oxford and Mt Grey are nearby too). If you want to go up to the Summit you will be rewarded with great views over the Canterbury plains and will be able to see the coast and Bank’s Peninsula on a clear day. The track is about 4 – 6 hours return. Find out more about the track here.

Stay at: Christchurch TOP 10 Holiday Park is about 1 hour drive to Mt Thomas. If you go there on a Sunday you can stop off at Oxford farmers market on the way.

Charming Creek Walkway

Photo credit: @claudschi8

This track has it all – scenery, history, rail tracks, tunnels, a waterfall and you can walk it, run it or mountain bike it. You can start the track from either end and it takes about 6 hours return. If you only want to walk part of the track we recommend you start at the southern end in Ngakawau and walk to the Mangatini Falls. Find out more about the track here

Stay at: Seal Colony TOP 10 Holiday Park is a 30min drive to Ngakawau where you can start the track from the southern end.

Hooker Valley Track

Photo credit: @claudschi8

Hooker Valley Track is one of the most popular track in Aoraki/Mt Cook National Park and offers some great views at New Zealand’s highest mountain Mt Cook (3,724 metres). The track takes 3 hours return and leads up Hooker Valley, past the Alpine Memorial, across multiple swing bridges and ends at the glacier lake. Find out more about the track here

Stay at: Omarama TOP 10 Holiday Park is a 50min drive to the start of the track.

Rob Roy Track

Photo credit: Andrea Schaffer via flickr

The Rob Roy Track is a 3-4 hours return track and leads you into Mount Aspiring National Park. You will enter an area of amazing mountain scenery, glaciers, waterfalls, river valleys and alpine lakes. The track leads through a beech forest and also climbs through a small gorge along the Rob Roy Stream. Find out more about the track here

Stay at: Cromwell TOP 10 Holiday Park or Queenstown TOP 10 Holiday Park

Routeburn Track: Key Summit Track

Photo credit: @claudschi8

The Key Summit Track is a wonderful and easy walk which takes about 3 hours return. It follows the last part of the world famous multi-day Routeburn track in the Fiordland National Park, branching off to ascend the Key Summit.  This track offers spectacular views of Fiordland National Park and is a must-do walk on the way to Milford Sound (especially on a day with good weather).

Holiday Park takes guests for a ride – on horses

10 November 2016 – A pet horse isn’t the most usual holiday companion but a Northland holiday park has opened its doors to these equine friends. Kauri Coast TOP 10 Holiday Park has just opened what it thinks could be New Zealand’s first equestrian centre at a holiday park. The centre features an Olympic sized riding arena, paddocks and yards, offering riding, tuition and stables. Chris and Jane McComb bought the 2ha park three years ago and have since set up a steady programme of improvements, recently earning them a Top Service Award in the TOP 10 Holiday Parks’ annual awards. Their new equestrian centre caters for riding holidays where people can bring their own horses and riding lessons are available. It will also have up to four horses of its own for beginners. Maru and Xena are the first in their stable.

“Our guests are loving the experience and I know the horses did too. It’s great for guests to be able to combine a holiday with this sort of activity as well – they can ride as much or as little as they want. Maru and Xena are very gentle horses and are great with people learning to ride. They’re very patient.” The park saw an opportunity to offer lessons to their guests, as well as providing facilities for those who want to bring their own horses on holiday with them. Over time the enterprising couple has transformed an adjoining uncared for piece of land into the Equestrian Centre. Jane is a keen horsewoman and has an international coaching certificate as a riding instructor. Having been around horses most of her life, providing riding lessons and horse livery seemed the ideal way to connect further with guests and make their stay extra special. “Pets are part of the family and more and more people travel with their animals; horses should be no different,” Jane says. “Guest can enjoy some beautiful farm rides or take advantage of our arena, jumps and professional tuition.”

During the busiest month of January, about two thirds of holiday makers are from Auckland and Northland while the rest of the year is a mix of international and New Zealand visitors. The park features 100 powered and unpowered sites, together with 11 cabins/motels catering for about 40 people.

TOP THINGS TO DO AT HOT WATER BEACH

Hot Water Beach is situated on the Coromandel Peninsula and is famous for the natural hot springs that seep up from the volcanic fissures below. Regarded by Lonely Planet as one of their 12 best “sandy spots”,  it ticks all the boxes by being close enough to Auckland yet off the beaten track and, importantly,  its pristine beauty can be experienced throughout the year.

Hot Water Beach is the most famous of the Coromandel beaches. Lying on a geothermal fault, hot water seeps from the springs below which can be accessed for two hours either side of low tide. Find a hot spot and dig yourself a pool to relax in the warm therapeutic waters and enjoy the view of the south Pacific Ocean.

There are always things to do when staying at Hot water Beach Top 10 Holiday Park. Our Hot Water Beach accommodation and camping ground is situated within easy access to great local food, wine, and opportunities to explore Hot Water Beach, and surrounding areas whilst you embrace the culture of New Zealand and the Coromandel Peninsula. 

WHERE TO EAT IN THE COROMANDEL 

Based in the heart of the fertile Coromandel region, our eateries are provided with seasonal food and seafood farmed or caught locally. Our holiday park is surrounded by farms – from sheep, avocado and kiwi orchards to the local wine estates. Local restaurants are varied to suit all palates from the humble but tasty bakery to French cuisine. Cafes and boutique breweries are scattered throughout the area with a local farmers market selling wares through summer and we are often entertained by the many musicians living in the area

TOURS & SIGHTSEEING  

If you are into hiking, surfing or a love to find the best photo spots – heaven awaits. The Pinnacles track, created by foresters and gum diggers in the 1900’s meanders through semi tropical forests, crossing waterfalls and finally after 4-6hrs reaching the overnight accommodation. Stay overnight, walk for two hours in the morning and you will meet the dizzy heights of the summit, rewarded with a 360 degree view of the Coromandel peninsula.Certainly well worth the effort..

ARTS, CULTURE AND HISTORY IN THE COROMANDEL REGION

Coromandel Artists are celebrated annually with the Mercury Bay Art Escape – a two week tour of the area where one can visit artists in their home to view their work. The inaugural Mercury Bay Music Festival was held over Queens Birthday weekend in 2016 and is set to become an annual event. It’s an inspiring three days of New Zealand music talent and a great weekend to get away to the Coromandel either with the family or as a group.
Craft fairs and art galleries are a regular feature of the local towns, and with the historic Coromandel gold rush and the visit by Captain James Cook to Mercury Bay – museums in Thames and Whitianga are a must do. 

SURFING, FISHING AND DIVING ON THE COROMANDEL

Water sports are a way of life here on the Coromandel. Hot Water Beach is a popular surf spot throughout the year with a point break that is quite reliable, working best in offshore winds from the west with the beach breaks offering left and rights. Please be aware, there is a powerful rip and lifeguards are not always on duty in the winter months. 
Diving on the Coromandel is well catered for with dive excursions for beginners as well as experienced divers. Our holiday park can accommodate large families or groups and snorkelling is very popular with a marine reserve on our doorstep close to Cathedral Cove and Hahei. We do have wetsuits to hire for surfing but all dive shops in the area hire wetsuits.
For the fishing on the Coromandel there are fishing charters galore. Catch some tasty snapper or pick a fight with a king fish and bring it back for a feast in our spacious barbeque area. If you don’t catch anything we have a fish and chips takeaway as well as a small grocery store.

SHOPPING, SPA & BEAUTY ON THE COROMANDEL

For shoppers, bargain hunters and those seeking retail and beauty therapy, the closest town to Hot Water Beach is Whitianga – just 26km north. Here you will satisfy all your retail needs from supermarkets to beauty spas. Everything that is needed for a wonderful winter holiday whether you are camping or staying in a Deluxe Villa, can be provided in our area.
Our holiday park caters for all, from guests for a beach wedding all the way to the adventurous backpacker. 
Book now for some hot deals or a midweek getaway at our beach side holiday park.

Exploring Canterbury, Marlborough and Nelson

Are you on the way to or from the ferry in Picton? Looking for a weekend getaway or just looking for something to do on your next stay in these regions? Below we have listed our favorite places to visit and things to do between Christchurch and Picton.

As SH1 is closed between Blenheim and Kaikoura, you will now need to go inland via State Highway 6 and 63 if you are travelling to/from Christchurch from/to Picton. This will take a bit longer but will also give you the opportunity to explore some great places.

KAIKOURA

You can access Kaikoura from the south side via SH1 or SH70. If you live near Christchurch this is the perfect weekend getaway or if you are travelling around make sure to spend a few days in Kaikoura. It is one of New Zealand’s best places to explore marine wildlife. Kaikoura’s coastal waters are home to many different marine mammals and birds. You can find different species of Whales in the area at different times of the year, but most of the year you can see Sperm Whales which share this part of the ocean with dusky dolphins, fur seals and albatross amongst others. At certain times you can also spot the rare hector’s dolphins, humpback whales and orca.

There are several tours and experiences to choose from:

  • Whale Watch tour by boat or helicopter – You get 10% off your Whale Watch tour with a TOP 10 Club Card! http://www.whalewatch.co.nz/
  • Dolpin Encounter by boat or helicopter or you can even swim with dolphins.
  • Albatross Encounter
  • Seal Swim
  • Kayaking

Or if you enjoy going for walks or a tramp here are some of our favourite choices:

Kaikoura Peninsula Walkway – This is a great walk to observe seals and sea birds. The whole walk takes 3 hours but you can also only walk to Point Kean viewpoint which only takes 5min from the carpark. Read more here

Mt Fyffe – If you enjoy climbing up mountains and being rewarded by amazing views, this is for you! It takes about 8hrs return to reach the summit of Mt Fyffe (1602m) and back. Read more here

Stay at: Kaikoura TOP 10 Holiday Park

 Wake up to a mountain view at Kaikoura TOP 10 Holiday Park

 View from the Kaikoura Peninsula Walkway

HANMER SPRINGS

Hanmer Springs is nestled between mountains and forests and is well known for its thermal pools and spa. It is a just under 2 hour drive from Christchurch and the perfect place to escape to for a few relaxing days. Relax in the thermal pools or get a massage at the spa and end your day at one of the great restaurants. Or if you rather prefer adventure, Hanmer Springs offers many adrenaline activities such as jet boating, rafting and bungy jumping as well as fantastic mountain biking and hiking.

Top things to do here are:

  • Thermal Pools and Spa – with a TOP 10 Club membership you get a same day return pass on single entry.
  • Mountain Biking – with a TOP 10 Club membership you get 10% off Mountain Bike hire at Hanmer Springs TOP 10 and 10% off Mountain Bike hire and 10% off 2.5 hour Quad Biking Tours at Hanmer Springs Adventure Centre.
  • Walks – Hanmer Springs forest offers many great walks such as the Conical Hill Walk.
  • Hiking – Mt Isobel offers great views and takes about 6 hours return. 
  • Adrenaline – From jet boating, bungy jumping to quad biking there are many exciting activities to choose from. With a TOP 10 Club Card you get 10% off Jet boating

Stay at: Hanmer Springs TOP 10 Holiday Park

 Entrance of Hanmer Springs TOP 10 Holiday Park

 Relax in the pools

BLENHEIM

Blenheim is a small town of approximately 29,700 residents and is the largest town in the Marlborough region. Marlborough boasts New Zealand’s sunniest climate, with hot summers and crisp winters. Blenheim is the central point for the huge Marlborough wine growing industry, with a number of wineries on the outskirts of town. 

Marlborough is New Zealand’s largest wine growing region, with around 65 wineries and 290 grape growers, covering around 4000 hectares. The main wines grown in Marlborough are Sauvignon Blanc, Chardonnay, Riesling, Pinot Noir, Pinot Gris and Gewurztraminer. If you love wine, Marlborough is the place to visit. Treat yourself to a weekend away, or plan ahead and book accommodation now at Blenheim TOP 10 Holiday Park for the annual Marlborough Wine Festival held every February. Hire a bike during your stay at our holiday park and spend the day visiting the local wineries at your leisure.

Some vineyards in the area are:

  • Brancott Estate Wines
  • Cloudy Bay Vineyards
  • Hunter’s Wines

Stay at: Blenheim TOP 10 Holiday Park

 Tent sites at Blenheim TOP 10 

NELSON

Nelson is the oldest city in the South Island and the second oldest in New Zealand. Things to do here include:

  • WOW the World of Wearable Art & Classic Car museum: View the amazing “Wearable Art” in the form of creative and inspired costumes from designers around the world. Check out the Classic Cars, lovingly restored beauties from a bygone era that are shown in “Show Room” quality.
  • Happy Valley Adventures: This thrilling “All Family” adventure park is just 15 minutes drive from Nelson. Spend the day on the amazing Skywire the worlds longest flying fox, the 4 wheel quad bikes, horse treks, Argo (an all terrain ve-hicle) & shoot ’em up fun on the paint ball course.
  • Brewery Visits: Nelson is the only area in New Zealand where hops are grown commercially so check out a few of the local boutique breweries offering a range of flavours. Breweries include – Founders Park, The 3 Sprig and Fern, Nelson Bays Brewery, Harringtons in Richmond (famous for their dark ale called “Wobbly Boot”), the Golden Bear in Mapua, or Monkey Wizard in Motueka. With the TOP 10 Club Card you get $5 off on Wine or Brewery Tours with Bay Tours, Nelson when booked directly with Nelson City TOP 10 Holiday Park.

Stay at: Nelson City TOP 10 Holiday Park

 Powered sites at Nelson City TOP 10

PICTON

Marlborough’s second-largest town with a population of approximately 4500 people, Picton is located in an impressive setting in upper Queen Charlotte Sound, in the inlet known as Picton Harbour. Picton is steeped in history, starting with early Maori and followed by Captain Cook who visited Queen Charlotte Sound on his great explorations. The early whaling days, gold mining, fishing, port and tourism industries have all enriched the town with fascinating stories and historic sites.

Visitors will find it a fantastic base for exploring the Marlborough Sounds that make up one-fifth of New Zealand’s entire coastline. The country’s most popular waterways for boating and kayaking, the Sounds are most famous for the Queen Charlotte Track that runs almost the entire length of New Zealand’s Queen Charlotte Sound. 

Plus, with the TOP 10 Club Card you get 10% off on all trips to Motuara Island Bird Sanctuary and day walks on the Queen Charlotte Track if booked and paid direct with Cougar Line, Picton.

Stay at:Picton TOP 10 Holiday Park 

 View from Picton Harbour towards Marlborough Sounds

Cambridge TOP 10 Holiday Park joins the TOP 10 family

Located in the rural heartland of the Waikato Region of the North Island, we are pleased to introduce Cambridge TOP 10 Holiday Park, the latest park to join the TOP 10 family.

Everything you need to know about this exciting new park can be found on the TOP 10 Holiday Park website.

Falling in love with ‘The Town of Trees’ 7 years ago, new owners Caron and Sean’s dream to live and operate a holiday park in Cambridge has finally come true. They’re thrilled to join the friendly and relaxed community of Cambridge, and look forward to sharing their dream and vision with you from when they take the reins in mid-December 2017.

Caron and Sean are no strangers to managing holiday parks, and have another very popular park only a few hours away – Coromandel TOP 10 Holiday Park. Being experienced park owners and managers, they have great plans to improve the facilities and accommodation onsite over the coming year.

The holiday park has a range of motel rooms and cabins perfect for a larger family or a small group. Plus all their camping sites are spacious and perfectly suitable for large families or groups travelling together, so there’s plenty of room to spread out the camping gear, bikes, BBQ’s – even the boat! The beautiful trees and central location of the sites at Cambridge TOP 10 offer a tranquil environment and a perfect base for all travellers.

With plenty of unique local attractions, events and dining options, Caron and Sean think you’ll fall in love with Cambridge too. Situated on the banks of the Waikato River, 24kms southeast of Hamilton, Cambridge is an underrated tree-lined town that places you close to some of New Zealand’s major international attractions. Hobbiton is a short, 30-minute drive, while the Waitomo Caves are less than one hour’s drive south west of Cambridge.

Cambridge is also renowned as the cycling capital of New Zealand, and some would argue that the best way to see the local area is by bicycle. There’s a huge range of free trails surrounding Cambridge TOP 10, ranging from lower grades all the way through to professional level tracks. Cambridge also happens to be the home to the Avantidrome, a world class sport and leisure facility.

Come and embrace the beauty of the majestic town, bike trails, running tracks, river trails, tasty eateries, boutique shopping and a calendar full of events. Cambridge is the perfect choice for your next stay.

Earlier this year, TOP 10 segmented their parks into three tiers – Premium, Superior and Classic – to help customers with their choice. The move to categorise the parks allows TOP 10 to do a better job at ensuring the expectations of your our customer, will be more closely aligned where it matters when you arrive at a holiday park. Cambridge TOP 10 Holiday Park joins the group as a Classic park, so it offer everything you’ve come to expect from a TOP 10 including a kids playground, BBQ area and TV Room plus limited (100mb) free wifi*/day and a number of recreation facilities for you to enjoy during your stay. There’s lots of exciting changes and upgrades in the works for Cambridge TOP 10 over the coming 18 months, so watch this space.

Introducing a new look and Park categories

TOP 10 Holiday Parks are unveiling a smart new look which includes segmenting the brand into three, allowing for better communication to and consumer understanding of what the parks offer.

The three categories Premium, Superior and Classic Holiday Parks will better communicate what a visitor can expect on arrival and will better cater for traveller’s varying expectations, needs and budgets.

 The move comes after extensive research involving 1400 guests. Research showed that many visitors wanted to better understand what they were getting before arrival at a park. A segmentation approach offers greater clarity and helps visitors understand the options on offer in each location like heated swimming pools, wifi and more amenities and facilities.

 TOP 10 Holiday Park Group chief executive David Ovendale says that visitors have become more complex and that the organisation saw an opportunity to diversify to address this increasingly complex market reality.

 “Segmentation allows us to do a better job at ensuring customer expectations and reality will be more closely aligned where it matters, on arrival at a holiday park.”

 “With a continuously fragmenting market it became apparent that visitors to our parks all have different expectations, needs and objectives they are looking to have met on their holiday. We felt that the TOP 10 Group had an opportunity to respond to this through segmenting our offering and telling better stories about what we offered at each park and in each location,” says Ovendale.

 The segmentation and rebranding project was undertaken with the help of Miles Partnership and Q Brand Agency.  

 The result is a fresh, bold and modern identity that’s friendly, welcoming and responds to the reality that not all visitors are the same, nor are they looking for the same experience when visiting a holiday park.

TOP 10 Holiday Park owner Jeanette Edwards says that staying at a TOP 10 holiday park is a real Kiwi tradition where guests make old and new connections with friends and families and the new branding and park tiers won’t change that. Visitors will still experience world class customer service and cleanliness across the park network, irrespective of the segment.

 “The parks will still have the same friendly vibe our guests know and love, but now we can more easily communicate what’s available in each of our parks and what’s important to one guest compared to another and cater to a broad range of desires and budgets.

 “TOP 10 guests are an even mix of 50/50 domestic versus international and 15 per cent don’t have English as their first language – we know that different types of visitors require a different experience and style.”

 The new segments will cater for a variety of local and international visitors including the family market wanting a safe, fun holiday with lots to do, the Gen Y 20-25 year olds who go away with friends and the active retirees wanting affordable comfort at their favourite New Zealand destinations.

The new Quadrant Assessment Model has been developed especially for the TOP 10 Group and to determine the tiers, parks are now assessed in four key areas. In addition to minimum Qualmark ratings, the new Quadrant Assessment Model is made up of a Reputation Management scoring system, Facilities and Amenities requirements by segment and a TOP 10 Member Participation component.

 This Quadrant Assessment Model intellectual property is owned by the TOP 10 Group and provides a ‘state of the art’, world-class assessment model by broadening and deepening the criteria on which properties are assessed. The quadrant model includes all the major components that are considered by visitors in making their travel and accommodation decisions and the major factors important to the effective running of the TOP 10 Holiday Park group.

The new look tiers will be unveiled across all 47 parks, including signage, the website, staff clothing and all promotional material over the next 6 months.

Find out more on the three new categories by clicking here.

ENDS –

Key Facts

TOP 10 has 47 parks and was established 34 years ago in 1983. New Zealand Holiday Parks currently generate 7.7 million guest nights annually, representing 20% of all commercial guest nights in the past year. Guest nights to holiday parks generally are made up of 34% international visitors and 66% domestic visitors although the TOP 10 Group has an almost even 50/50 split.

While staying at New Zealand Holiday Parks, visitors contribute, in terms of direct expenditure, more than $1 billion annually to the New Zealand economy. Guests staying at holiday parks contribute over $1 billion in direct expenditure to local communities annually. Approximately $578 million (54%) of the expenditure is from domestic travelers with the balance of $490 million (46%) spent by international travelers. http://www.top10.co.nz

Beachaven in Waihi joins New Zealand’s largest holiday park provider

The picturesque Beachaven camping ground at Waihi has joined New Zealand’s largest holiday park chain, TOP 10 Holiday Parks Group.

Everything you need to know about this exciting new park can be found on the TOP 10 Holiday Park website.

The group now comprises 50 holiday parks, after recently adding five new locations to its portfolio. The others are at Paihia in the Bay of Islands, Motutere Bay near Taupo, Cambridge, and Ross Beach near Hokitika.

Owners Ian and Vicki Smith are no strangers to camping grounds in Waihi – they’ve owned and operated the premium Waihi Beach TOP 10 Holiday Park for 22 years, and Beachaven for 10 years. They first moved to Waihi Beach in 1996 but now commute from Tauranga so their children can complete their secondary schooling. 

“We sent a lot of business to Beachaven during peak periods so it made sense to buy it when it became available. During the past decade, we’ve invested a lot of time and money improving Beachaven to the point where it is now winning awards for customer service and sustainability.

“One of the big attractions about Beachaven for guests is that it’s pet friendly, by negotiation, and we also have a couple of specific motel type units available for such stays.”

The park can accommodate about 500 guests in a mixture of options including more than 50 sites for motorhomes and tents – all with their own grey water waste point, as well as a mix of refurbished fixed roof units. It also has 50 privately owned onsite vans, for which owners pay an annual lease to leave their vans onsite to come and use whenever they choose.

Ian says plans are underway to gradually hard surface Beachaven’s roading and to plant new gardens every year.

“We want to create a park like environment for our guests to enjoy. When we bought the park, there were only two trees in the park and no gardens. We’ve planned and developed a gardening plan to create private space for guests, as well as protection from both the sun and wind. This is on-going and already we are seeing its benefits. Further improvements to the playground are also planned.”

Ian says a great holiday park is dependent on the overall experience that guests have during their stay, including all the touch points along the journey.

“New Zealand holiday parks offer a real range of locations and activities; from classic pitch your tent spots with a kitchen, toilets, showers and a playground through to the more resort type experience with spa pools, heating swimming pools, kids’ clubs, gyms, jumping pillows and more. This means, of course, that guests have choice where they stay.”

David Ovendale, TOP 10’s chief executive, says Beachaven offers a unique experience and fits perfectly into the group’s portfolio.

“Our aim is to grow strategically while maintaining our unwavering commitment to quality and to creating a great experience for our visitors in whichever of our holiday parks they stay at throughout the country. We’re not just about growth for growth’s sake. Any growth cannot be to the detriment of the premium brand we’ve built over the past 35 years.”

Ovendale says the goal is to fill any strategic gaps so that its customers have the best possible choice of holiday destinations across New Zealand.

The holiday park sector provides 36% of New Zealand’s commercial accommodation capacity and 20% of commercial guest nights. In the year ended September 2017 holiday parks provided 7,756,897 guest nights, four per cent up on the previous year.

TOP 10’s visitor numbers are more or less evenly split between Kiwis and international tourists, largely from the more traditional markets of Australia, UK, US, Germany, France, and Switzerland. There are a growing, but still small, numbers of customers from South East Asian countries and China.

Ovendale says the focus is on customers who want quality accommodation and for whom value is a key consideration; families, younger couples without children and active retirees.

While staying at holiday parks, guests contribute over $1 billion in direct expenditure to local communities. Approximately $612 million (60%) of the expenditure is from domestic travelers with the balance of $405 million (40%) spent by international travelers.

“There’s really solid growth in the sector and holiday parks are now out-performing the growth being seen in other areas of the accommodation sector including hotels, motels and back-packers.”

Ovendale says successful camping grounds are those that have a broad range of amenities, great customer service, and clean facilities.

“A growing trend is, where possible, for parks to have zones so different interest groups can do different things without impacting others. Our ultimate goal is to deliver ‘memories for life, in amazing places, with the people who matter the most.”

Earlier this year, TOP 10 segmented their parks into three tiers – Premium, Superior and Classic – to help customers with their choice. The move to categorise the parks allows TOP 10 to do a better job at ensuring the expectations of your our customer, will be more closely aligned where it matters when you arrive at a holiday park. Beachaven TOP 10 Holiday Park joins the group as a Classic park, so it offer everything you’ve come to expect from a TOP 10 including a kids playground, BBQ area and TV Room plus limited (100mb) free wifi*/day and a number of recreation facilities for you to enjoy during your stay. There’s lots of exciting changes and upgrades in the works for Beachaven TOP 10 over the coming 18 months, so watch this space.

Introducing Ross Beach TOP 10 Holiday Park

The distinctive new boutique beachfront camping ground at Ross Beach, 30km south of Hokitika, has joined New Zealand’s largest holiday park chain, TOP 10 Holiday Parks Group.

Everything you need to know about this exciting new park can be found on the TOP 10 Holiday Park website.

The group now comprises 50 holiday parks, after recently adding five new locations to its portfolio. The others are at Paihia in the Bay of Islands, Motutere Bay near Taupo, Cambridge, and Beachaven in Waihi.

Ross Beach, which opened in August, features a dozen upcycled shipping containers converted into a series of accommodation pods. These are divided into apartment and sleeper pods, depending on the level of fit out, and accommodate 31 people in total with a further 35 powered and unpowered sites.

Covering two hectares, Ross Beach was two years in development and is now being leased and managed by Sue and Andy Stile. Originally from the UK, they’ve been in holiday park management for 17 years in Australia and further afield but have always wanted to permanently settle in New Zealand.

“This is the perfect opportunity for us to do what we love, in a country we love. To find such a quirky and unusual park, right by the coast, on the West Coast, we couldn’t help ourselves.”

Sue says there are so many things which go into making for a great holiday park.

“Everyone has different expectations of the experience they are looking to have on holiday. But we feel that as long as guests can relax, enjoy themselves and be respectful of the park’s rules, which to be honest are generally common sense, their holiday will be a memorable one.

“A park needs to be easy to navigate, offer privacy for those who don’t want to be with others at all times, and offer everyone the opportunity to unwind and relax. Our park at Ross Beach is small enough that we get to meet all the guests personally and can offer that level of service.”

In line with the TOP 10 group’s requirements, Sue and Andy are already making improvements, adding playground facilities for children and providing some bikes so that guests can have a small taster of the West Coast Wilderness Trail, which is right on the park’s doorstep.

David Ovendale, TOP 10’s chief executive, says Ross Beach offers a unique experience and fits perfectly into the group’s portfolio.

“Our aim is to grow strategically while maintaining our unwavering commitment to quality and to creating a great experience for our visitors in whichever of our holiday parks they stay at throughout the country. We’re not just about growth for growth’s sake. Any growth cannot be to the detriment of the premium brand we’ve built over the past 35 years.”

Ovendale says the goal is to fill any strategic gaps so that its customers have the best possible choice of holiday destinations across New Zealand and added that the “unique boutique feel of Ross Beach Holiday Park, its magnificent location pretty much right on the sand of an iconic rugged West Coast beach and the fact that Sue and Andy feel like a fantastic cultural fit for our group, together were compelling reasons to enthusiastically welcome the park into the Group”.

The holiday park sector provides 36% of New Zealand’s commercial accommodation capacity and 20% of commercial guest nights. In the year ended September 2017 holiday parks provided 7,756,897 guest nights, four per cent up on the previous year.

TOP 10’s visitor numbers are more or less evenly split between Kiwis and international tourists, largely from the more traditional markets of Australia, UK, US, Germany, France, and Switzerland. There are a growing, but still small, numbers of customers from South East Asian countries and China.

Ovendale says the focus is on customers who want quality accommodation and for whom value is a key consideration; families, younger couples without children and active retirees.

While staying at holiday parks, guests contribute over $1 billion in direct expenditure to local 
communities. Approximately $612 million (60%) of the expenditure is from domestic travelers with the balance of $405 million (40%) spent by international travelers.

“There’s really solid growth in the sector and holiday parks are now out-performing the growth being seen in other areas of the accommodation sector including hotels, motels and back-packers. And the icing on the cake is that TOP 10’s are largely out-performing holiday park sector growth by a stretch too.”

Ovendale says successful camping grounds are those that have a broad range of amenities, great customer service, and clean facilities.

“A growing trend is, where possible, for parks to have zones so different interest groups can do different things without impacting others. Our ultimate goal is to deliver ‘memories for life, in amazing places, with the people who matter the most.”

Earlier this year, TOP 10 segmented their parks into three tiers – Premium, Superior and Classic – to help customers with their choice. The move to categorise the parks allows TOP 10 to do a better job at ensuring the expectations of your our customer, will be more closely aligned where it matters when you arrive at a holiday park. Ross Beach TOP 10 Holiday Park joins the group as a Classic park, so it offer everything you’ve come to expect from a TOP 10 including a kids playground, BBQ area and TV Room plus limited (100mb) free wifi*/day and a number of recreation facilities for you to enjoy during your stay. There’s lots of exciting changes and upgrades in the works for Ross Beach TOP 10 over the coming 18 months, so watch this space.