The ultimate goal of an advertiser is to deliver a more personalized online experience to their customers. So the question arises, how does an advertiser meet this high appeal for personalized communications? The answer is, by utilizing the power of Dynamic content, based on user signals.
What is Dynamic Content?
Dynamic content refers to web content that changes based on the preferences, behaviour and interest of the users. Dynamic content acclimates based on the data and information you have about the user and on the access time. Its extreme goal is to deliver a satisfying and engaging online experience to the user. So instead of every visitor who receives your email or visits your web page seeing the same content, leads may see something different depending on how they interacted with the firm before.
4 ways in which dynamic content can be used to boost your conversion
- Dynamic Searches
On a website with thousands of web pages, the search box can become user-unfriendly hastily. Here, you can use a user’s data to deliver more personalized and user-friendly experience. One method would be to deliver result based on a visitor’s previous preferences. Alternatively, the website can recommend popular search phrases.
- Personalized Recommendations
In recent years, Recommendation engines received a lot of attention. Netflix, Amazon and other giant corporation started using data-driven recommendations to encourage users to continue their subscription (in the case of Netflix) and to purchase more products (in the case of Amazon). This personalized recommendation is not just up to the products, you can also suggest an article based on the blogs a user has previously read.
- Intelligent Pop-Ups
Intelligent Pop-ups don’t rely on the past behaviour of the users to display a dynamic content. It uses real-time signals, such as length of inactivity, time spent on a page, user clicks or scroll activity to deliver a dynamic content pop up to achieve a specific action. Usually, this will be to forbid a user from leaving the site without entering into your sales funnel. The content of the Pop-ups can be dynamic based on these criteria: geo-location, cart content, engagement levels and referral source.
By delivering personalized forms, a website can offer a better user experience to the visitors. A website can divide forms into two variations: “Known visitors” and “Unknown visitors”. A known visitor might simply need to confirm his email address whereas an unknown visitor might receive a personalized form with special offers. Another thing we can do is an unknown visitor might see a registration page instead of a login page.