5 simple ways to utilize a blog to improve SEO results

Apparently, every website has a blog these days. But unfortunately, very few companies fully capitalize on their blog content to maximize search engine optimization results. Here are five simple ways to utilize a blog to improve your website’s organic visibility, results and traffic.

blog
  1. Create a fascinating name for your blog

It annoy us when we go to an organisation’s website and the name of the blog is… “Blog”! We advise the content writer to be more descriptive and more creative when naming a blog section of your website. Your name of the blog is also an SEO optimization opportunity. Questions to be asked yourself before publishing a blog:

  • Who am I trying to reach?
  • What is the overarching theme of the blog?
  • Can I include important keywords in the blog’s name or title?
  • What would be a fascinating description of my industry?

Publishing a blog with descriptive title and name, and optimizing around a theme a lead to incremental organic traffic.

  1. Add optimize videos & images

Images provide incremental SEO values and also helps to create a positive experience. An optimized image can also increase visitor engagement. Always remember to add images in your blog and optimize them with high priority keyword phrase descriptive alt tags.

Blogs provide a great space for video content. Marketers should have the video content that could enhance a blog post. A video is the best way of engaging with the users and also allow advertisers to provide additional educational opportunities.

  1. Find & fill the content gap

The content of the blog can be specifically designed to fill SEO gaps.

There are some high priority SEO keyword phrases that you are struggling to rank for. Try to use relevant keywords in the content of your blog.

  1. Mark it up

Have you heard about structured data markup? Structured data markup can be added to your HTML to provide classify the page content, information about a page, and also improve the way your page is represented in search engine result pages.

Here is an example of how you can use JSON-LD structured data to mark up a blog post:

<script type=”application/ld+json”>
{ “@context”: “http://schema.org”,
“@type”: “BlogPosting”,
“headline”: “Insert Blog Title Here”,
“image”: “Insert Blog Image URL Here”,
“editor”: “Insert Editor/Author Name Here”,
“genre”: “Theme/Blog Category Here”,
“wordcount”: “Insert Blog Post Word Count Here”,
“publisher”:
{
“@type”: “Organization”,
“name”: “Insert Company Name Here”,
“logo”: “Insert Company Logo Image URL Here”
},
“url”: “Insert Blog Post URL Here”,
“datePublished”: “YYYY-MM-DD”,
“dateCreated”: “YYYY-MM-DD”,
“dateModified”: “YYYY-MM-DD”,
“description”: “Insert short description of blog post. Try to keep it around 150-156 characters”,
“articleBody”: “Insert entire blog post here”,
“author”: {
“@type”: “Person”,
“name”: “Insert Author Name”
}
}
</script>

  1. Capitalize on social media sharing

There are many advantages of sharing a blog posts on social media:

  • It keeps your audience engaged
  • It also helps to improve your seo results
  • It keeps your social media sites relevant and current
  • Social link help to increase referral traffic
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