With the increasing usage of Social Media and smartphones, Facebook India clocked revenue of 177 Crores in financial year 2016 as compared to 123 Crores in 2015, a rise of approximately 43%!
In spite of low internet speeds and no internet availability in various parts of the country, India is the second largest market for Facebook after US. In the last one year, 28 million Indians have joined Facebook while it added Hindi and 11 other regional Indian languages on it’s platform.
According to eMarketer, a research company from New York, digital marketing accounted for 12.6% of total ad spend in India. Companies across various verticals like Banking, E-commerce, Retail, Real Estate, Mobile Phone manufacturers, Car manufacturers, Service Providers are increasingly adopting various forms of online marketing including Google Ads, Social Media Marketing, SEO etc to increase their digital presence and create a strong brand presence across online and offline media. Hindustan Unilever allocates 10% of its total marketing budget in Digital Media which includes Google, Facebook and other social media.
While traditional forms of advertising like print advertising, transit advertising, outdoor activities occupy the major market share, social media marketing is slowly catching up with many startups and firms looking for affordable and targeted advertising which fits according to their budgets while reaching its targeted customers at the right time.