Facebook rolls out first video creation tool for Advertisers

This tool will help advertisers to add motion to existing video or images or to create video ads from company assets like photographs or logos.

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The social media giant, Facebook has rolled out a set of tools to help marketers create video ads. The advertiser can use the tools to add motion to existing video or images or to create video ads from company assets like photographs or logos.

In its recent blog post, Facebook said, “it has found that mobile-first creative has a 27% higher likelihood of driving brand lift and 23% higher likelihood of driving message association compared to video ads that are not optimized for mobile.”

The new tools include:

Video Cropping tool: This new tool of Facebook helps the advertisers to crop videos to Facebook’s recommended aspects ratios of 1:1 and 4:5 for feed, 9:16 for stories and 16:9 for in-stream.

Video Creation Kit: This tool help turns existing text and images into mobile-optimized videos framed in 1:1 for feeds and 9:16 for stories on Instagram and Facebook. Under Publishing Tools on a brand’s Facebook page, you can find four templates to achieve the following business goals:

  • Promoting a product:A 6-second ad focusing on a key product to generate interest and sales.
  • Selling multiple products:A 6-second ad showing a selection of products, promoting special offers, and driving sales.
  • Showing product benefits:A 15-second ad highlighting product features, using case studies, or explaining how a product works.
  • Driving product discovery:A 15-second ad designed to bring a brand to life and share what makes a product unique.

Animate Option: This option automatically creates a video from still photos like a static ad or company assets like photographs or logos. A user can also use this option while boosting a post. They can then use the video as created or customize it as seen below.

facebook video tool
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