Facebook, the social media giant has made an exclusive deal worth around £200mn for broadcasting live Premier League Games in Asia. By hiring Eurosport CEO Peter Hutton, Facebook had made it clear about its intention of entering into sports earlier this year.
Facebook Inc. has come forth as a competitor to broadcast the premier league in Vietnam, Cambodia, Laos and Thailand. According to the Times, Facebook has beaten television networks Fox Sports Asia and Bein Sports in this bid and gain the rights to broadcast 380 Premier League matches each year till 2022.
After Amazon, Facebook became the second internet firm to get rights to broadcast live Premier League Games in Asia. The social network giant has previously broadcasted La Liga, Major league soccer and UEFA Champions league on its platform, but this new deal of Facebook exemplify its biggest push in sports. This social network giant is not the only technology company which is pushing into sports. Amazon Prime had also secured a deal with the Premier League to seal an exclusive coverage of 20 matches per season from 2019-2022.
It is reported that the Premier League’s chief executive Richard Scudamore is also looking ahead for a similar deal with Netflix and Youtube. By these deals, it is clear that traditional broadcasters are going to face new competitions.