E-commerce platform Flipkart has created a confederation with the streaming platform hotstar to launch a video ad platform named Shopper Audience network.
Shopper Audience network will allow brands to connect with their customers via TrueIntent video ads on hotstar. TrueIntent video ads are the ads which occur before, during and/or after a video stream on the internet. By using this platform, brands can easily connect to the 150 million users of hotstar.
Explaining about this partnership, Prakash Sikaria, Senior Director, who heads the company’s digital ads business of Flipkart, said, “Understanding our customers better than anyone else has always been one of Flipkart’s core strengths, and these insights help marketers in their ad journey, on our platform. This partnership further leverages the intent-based understanding and couples it with hotstar’s platform to create an unparalleled offering in the ads industry in India.”
Illustrating on this new platform, Prabh Singh, EVP, hotstar, said, “In hotstar, marketers today have access to a large audience deeply engaged and paying attention. Brands that advertise on hotstar are seeing the power of that engagement. The partnership with Flipkart will build on this proposition and provide marketers with an opportunity to connect the dots to hundreds of product categories on Flipkart.”
After Google and Facebook, Flipkart is aiming to reserve its position as the third largest digital advertisements platform in India. By launching this platform, ‘Shopper Audience network’, Flipkart is aiming to double its annualised digital advertising sales to approximately $200 million by April next year.
Flipkart’s flagship, Big Billion Day (BBD) sale is expected to arrive in October, in which Flipkart is planning to cover its one month’s sales in just five days. For this company have already started hiring manpower as they need to be trained for 30-45 days to reach the company’s operational efficiency level. Flipkart is likely to hire 30,000-35,000 warehouse and delivery executives, this biggest volume employing for this Big Billion day sale is expected to be the highest this year.