Google Adwords is an online Advertising service developed by Google, where advertisers pay to display service offering, product listings, brief advertisements and video content within the Google ad network to the web user. Don’t worry, the platform is not going anywhere. It’s just getting a new name with some updates.
What are the new updates?
Along with the rebranding, Google Ads is coming with a new feature called Smart campaign. This feature will allow small firms to create their own social media campaigns and elaborate advertising through the use of automated targeting and machine learning.
Additional updates include Advance bid adjustments, more visualised reporting, promotion extension, overview cards and a new User Interface.
The Senior Vice President of Ads & Commerce at Google, Sridhar Ramaswamy manifested that the company has been getting consistent feedback from past few years that the features of Google Adword could make it be confusing for Advertisers.
The other part of the Rebrand sees Google Analytics 360 Suite and DoubleClick advertiser being mingled into a single brand called Google Marketing Platform.
Another Consolidated platform, Google Ad Manager, which integrates the functionality of DoubleClick for Publishers and DoubleClick Ad Exchange also got rebranded. This tool enables the advertiser to manage Ad campaigns more precisely.
If you are an Advertising agency, make the necessary changes to all your marketing material to replace Google Adwords with Google Ads.