Marketers and Advertisers will be able to create, manage and promote Dynamic Ad campaigns and will also be able to track their Ad performance using LinkedIn’s ad management tool.
In July, LinkedIn launched a newly redesigned Campaign Manager platform, now LinkedIn is bringing its Dynamic Ad product to the new ad management tool.
Companies and Businesses using LinkedIn Dynamic Ads will now be able to manage, create and track campaigns through the Campaign Manager Platform.
Ayusman Sarangi, LinkedIn Principal Product Manager, said,” Creative is automatically personalized with each member’s profile info, like their photo, first name, company, job title and more. You can add macros — data mapping tools — for even greater customization capabilities.”
LinkedIn’s Dynamic Ads are customised as per the viewer using publicly available data from the LinkedIn user’s profile and run on the professional networking website’s desktop feed.
This Dynamic Ads come with auto-translation capabilities and come with pre-built templates. According to Ayusman, Dynamic Ads have delivered up to two times the click-through rate of traditional display ads.
In LinkedIn Dynamic Ads, available options include showcase page ads to help build communities, follower ads to help promote a company and spotlight ads to promote specific products, events or service.
Now, with added ability to track campaign results and to run A/B tests using the Campaign Manager, LinkedIn marketers and advertisers will be able to track their ad performance using the professional networking platform.