Twitter started its ads for lead generation back in 2013 but it hasn’t done much to keep up with the latest version of Facebook.
As confirmed by a spokesperson, Twitter is now phasing out its current typical format for lead generation where brands can request for user’s personal information like their email ids, twitter handles etc.
Twitter introduced its format for lead generation with an aim to enable the marketers to get the prospects to sign for their campaign emailers and newsletters which will allow them to build a relationship outside the social media platform as well. Brands like Full Sail and Priceline were the first ones to use this format which sent the details of the person once he clicked a button agreeing to provide the information.
In mid-2015, Facebook rolled the similar format but with added features. Here, in addition to the email ids, marketers were able to ask for more details like their ZIP codes, contact numbers, Company and Job details etc. which are more useful to a marketer in order to close a sale. Furthermore, marketers also had the option to request for additional information from people like their area of interest and their preferred way of being contacted.
Facebook was building on Twitter’s format and Twitter hardly did anything to keep up with the pace. This lack of update could be the main reason why this lead generation format is joining the league of other products like Vine and Twitter Music which were discontinued by Twitter.
Twitter defined a two-step process for phasing out of lead generation cards. Brand will not be able to create lead generation ads or edit the cards after the 1st of February, 2017 and by the 1st of March, 2017; people will not be able to see the lead generation cards on Twitter.



In this marketing strategy you need to focus on creating an active one like creating a fan page and the important aspects are to be kept in mind like the visual effects that you can add as for any customer beauty lies in what they see on the internet.
2016, an unforgettable year…. Here are some amazing examples:
The Year of Live Video
Live video became one of the amazing feature for social networks. In 2016, it established in the form of business. Facebook, Twitter, Instagram and YouTube started paying celebrities and media companies to fabricate new live videos.
The Year Of Fake News
In the year 2016, fake news were getting viral like fake election news in the U.S. the employees of Facebook were given orders by the CEO to manage the task.
The War Between Instagram and Snapchat
After so many years Facebook tried to break the chain of Snapchat by offering $3 Billion. But, In the month of August, Instagram copied one of the main features of Snapchat.Due to which, snapchat has launched its new version of Snapchat’s Live Stories.


Instagram seems to be going the snapchat way. It has been five months since Instagram, copied Snapchat’s Stories product and Instagram’s app version was successful in garnering revenue. Now, it has decided to showcase ads in between the lines. Every day, 150 million people are regular visitors to Instagram and are avid readers to its stories, which generally expire after 24 hours. This figure is only half of Instagram’s daily audience and equivalent to Snapchat’s daily audience.
Recently, just like Snapchat, Instagram too decided to start inserting ads between the stories. This process is on similar lines as Snapchat, only difference being that the ads will be empowered by Facebook’s advertising relationship and technology.
These ads will appear only when the people are swiping between stories and can be skipped like a non ad slide. These ads can be photos or videos and are formatted vertically or horizontally and will take up to 100 percent of screen when clicked. These ads are sponsored by various companies and do not differ in content from the ads appearing on Facebook or Snapchat.
Hence, we can see that in the recent years technology has come a long way. Nowadays, companies are resorting to new methods to increase traffic to their web page. Instagram is already popular amongst the youth and is quite well known as a photo sharing site. This initiative taken by Instagram will definitely help it cater to a large number of audiences.


The users of Gmail should now get alert because there is a new online scam which is focusing on you. The term ‘Gmail Phishing’, is also misleading the technology savvy users.
This scam was detected by Mark Maunder who is the CEO of WordPress Security Service Wordfence. In the opinion of Mark Maunder, the scam is well developed that it is convincing the experienced technical users. It is also targeting the other users other than Gmail.
The procedure of attacking is done by the attacker by sending mails to the user id. The mail that you are getting from the person that means you know him very well and they are hacking your mail id through the same technique. The mail that you will receive will be attached to a file which you will feel that you have sent the same file to the same contact earlier and will also have an applicable subject line.
At the time you check the attachment, and if you are expecting from Gmail that it will give you a preview of that attachment, then you are not right. Instead, it will provide access to a new page and will tell you to log in again to your account. And when you will sign in again to your account, you will get in a trap by the hacker. It is so obvious that the person will not come to know about his account is hacked, instead you will see in the section written ‘’.


Google is coming with a new mobile-first index. This simply means that even for the listings that are shown to the mobile users, Google will now create and rank search listings based on the mobile content. Refer to the set of Q&A to get an idea of its functioning:

What’s gonna change with the mobile-first index?

Google wants the results to represent the majority of users (mobile searchers). Mobile version is being used as the primary search engine index by Google. Search engine index refers to a collection of documents or pages that are discovered by a search engine through crawling the web. Google will now crawl the web from a mobile user point of view instead of a desktop user.

What will happen if I do not have a mobile website?

Google said: “If you only have a desktop site, then we’ll continue to index the same, even if we’re using a mobile user agent.”

With your mobile site, you need to ensure that the links and content are similar to the desktop version so that no mismatch can happen while crawling your mobile site.

What if my mobile site has less content in comparison to my desktop site?

Google recommends a responsive approach i.e. the content; page-by-page is same as the desktop version.

What about the expandable content?

Expendable content makes a lot sense when it comes to mobile site. In case of mobile site, content hidden in tabs will be given full weightage if only it is meant for user experience.

Will this have an impact on the Google rankings?

This should have a minimal change on the overall rankings. The overall goal is not to impact the current rankings.

When is it expected to roll out?

The testing has already begun but, Google says it will still take some months for a full roll out. If things don’t turn out as expected, they may even push it back.

Can this be called a mobile-friendly ranking boost?

Google has always said that the content which is not mobile friendly will not rank properly. The case remains the same with this new index.

How do I ensure that Google sees my mobile pages?

Using Fetch and Render tool in the Google Search Console are the best way to do that. Take a look at the preview, what google shows you, is what it is able to see and index from your mobile site.

How about the Ranking Signals?

There will be a flip. Google will rank your desktop and mobile site based on the signals received from crawling the mobile view.

Will there be different indexes for desktop and mobile?

For now, Google plans to have a single index based on mobile content which will serve listings for desktop and mobile users.

Will you need to change the Canonicals?

No, Google says, just keep the tags as it is and follow the recommendations.

Can the change or impact in the search results be seen now?

Google said that the change will not be seen at this stage. It also won’t hit some specific regions since it is a global roll out.

So, this was a quick and short compilation of the key questions about the Mobile First Index.


A recent trend in Search Engine Optimization is that engines have been formulated to work around user needs and their experiences in searching. Google has done a remarkable job in this regard which has been highly satisfying to the readers.

In today’s context, user intent has gained significance in the SEO business. So what exactly is user intent? User intent is the process by which you can improve your online importance by focusing on several relevant psychological aspects to attract your readers and increase traffic to your portals and hence improve upon your business prospects.

So, here’s how you can understand your customers and improve your ranking on Google.

Importance of customer persona

It’s a known fact that online marketers want to know what goes inside the head of their customers. This can be done by methods like A/B testing, analytics etc. Customer persona is one such tool which helps in understanding the psychology of the audience.

The beginning point of customer persona is developing a rapport with people you have done your business with or people who represent your client. You can ask them questions like:-

What did you dislike about the whole process?
What were the services and items you used in the past?
What did you like or dislike about the products?
All these questions should be formulated keeping in mind that they yield results. In other words all the efforts get converted to sales.


Let us take you through the top sections of the report released by Searchmetrics of Google’s top search ranking factors:

Content Factors:
A new ranking factor called content relevance has been introduced which will help measuring the relevance of a piece of content on a scale of 0-100. Higher the relevance score, higher will be the rankings.

With content in the top positions exceeding 1000 words, word count still remains an important factor when it comes to rankings.

The measured use of keywords is not of primary importance. Only about 53% of the topmost queries have keywords in the title tags.

User Signals:

Click-through rate, bounce rate and time on site are the top ranking factors since these are the signals about how satisfied a user is with the content of the page is just visited.

Technical Factors:

The usage of H2 tags has witnessed a noteworthy rise in the past one year. Searchmetrics endorse their use for a competitive advantage. Some other important technical factors are:

Loading Time

Responsive Layouts


Mobile Versions

User Experience Factors:

Internal links are said to be really important since they help in directing the search engines and users to the relevant pages. External links, video integration and images also make a pivotal addition when it comes to user experience and they too are important factors of ranking.

Social Signals:

All of the top-ranked websites display more social signals than all other pages.

Backlink Signals:

Backlinks are now taking a back seat to other signals such as content and user experience. For certain niche topics it is even possible to obtain the desired ranking without having a lot of backlinks.

Let’s be patient and see what the forthcoming Searchmetrics report holds for us.


Now is the right time to examine and evaluate the best ways to enhance your SEO strategies during 2017. You don’t need to make it more complicated, just small little things and you will be all set to boost your SEO ranking. Here are a few tips that you might find useful.

Add value: It may sound simple, but creating a content that adds value is not a child’s play. Only creating content will not help, you should know who is your target audience.By knowing your audience you can create relevant content and will increase your chances to be ranked higher
Facilitate the browsing experience: User experience is the most crucial thing for SEO, thus you must test how the traffic on your site is getting affected. IN real the user experience starts even before he/she visits the site, it starts with search. Hence, it is important to move ahead to the most necessary tweaks like testing the link of the site and fixing the broken links, this will ensure a smooth visit.
Invest a little more time in your content: We all know that 2016 made it clear that search engines mainly focus on the content and not the optimization. If your content is dull and not appealing, then spending more time in optimization will not help. You need to monitor the keywords, the stats of the site, the type of engagement with the user, etc. Focus on expanding your content and try something new, always think like a reader and not like a search engine.
Overall, the combination of smooth and continuous user experience that is created with quality content can have a positive impact on your SEO rankings. Focus on depth and not just the coverage.


A few decades earlier no one would have thought that Facebook would take the social media by storm and gain the cult status it has now. What more, it has added 6 new live features and supplemented itself with new feathers to its all ready embellished hat.

The 6 new Facebook live tools that it has added are as follows:-

1. One can go live with Desktops and Laptops. The FB pages can go live with the help of a web browser on their desktop or laptop computer. This was declared way back in September and is in the process of rolling out in a full fledged manner.

2. The new role of live contributor is going to serve as major image booster. This means that until now only Facebook page admins were able to make use of FB live. This created a major problem because if there was large team of contributors, then one had make them page admin to allow them to broadcast live on FB. This new feature will solve this problem.

3. Facebook has created the ability to pin comments to the base of one’s live telecast.

4. Facebook has added permalinks for its videos. The format it uses is: The people who visit this permalink will be greeted with a live video if one is currently broadcasting.

5. One can cross post your live videos after broadcast ends to multiple pages at one go.

6. There is going to be video insights for profiles. Celebrities and public figures who have 5000 or more followers will have added advantage for both live and uploaded videos. The video insights will have:

Total minutes viewed

Total number of views

Total meeting (reactions, comments, shares etc.)


Google recently started a new kind of penalty, which targets rich snippets that are considered as a fake and a spam. Some of the webmasters have even received a new alert.

This is basically to target the websites, which are making use of rich snippets as a spam manner. Although the real reasons for this new penalty and unknown yet.

Defining Rich Snippets
Rich snippets are used to improve displays of the results of the web page. This also includes images and some other details about the website. Google says that rich snippets are designed for summarizing the data and content of a particular page, in such a way that it is easier for the users to understand what the page is all about, in the search results. This extra information or you can say extended information will grab the attention and trigger higher click rate.

What data gets into rich snippets?
You can use some rich snippets, which will depend on the type of content that is present on your site. These types can differ according to the search engine. Current rich snippets are authors, people, products etc.

If you use structured data markup, then you will get rich snippets. By marking up your data and pages, you actually let your pages shoe the most important information.

There is no easy way to implement structured data in an automatic manner, you need to use some tech knowledge and you also have to read some guidelines like Microdata or Microformats.