A new service to find data from government, sciences, some news organizations: Google Dataset Search

By using Google Dataset schema, we can mark up our data to get it added in the new Google Dataset Search Engine.

google dataset search

Google revealed a new speciality search feature named Google Dataset Search that is powered partially by the dataset schema.

Google said,” Google Dataset Search allows searchers to find datasets on many topics across social and environmental science, as well as from the other topics including data provided by news organizations and government data.” This dataset search feature will be used by data journals, scientists, data geeks and anyone who is willing to get data behind the specific topic to find such as data quickly.

Data providers and publishers can mark up their published data web pages so that Google can surface this data to the users or searchers within this vertical search feature. Google is encouraging publishers and data providers to adopt this mark up more quickly so that the more searchers can locate their dataset within this search feature.

Google said,” As more data repositories use the schema.org standard to describe their datasets, the variety and coverage of datasets that searchers will find in Dataset Search, will continue to grow.”

Here is a photo showing how this feature shows data:

dataset search

Here you will also find data National Oceanic and Atmospheric Administration(NOAA), and National Aeronautics and Space Administration(NASA), as well as from academic repositories such as Harvard’s Dataverse and Inter-university Consortium for Political and Social Research(ICPSR).

You can access the Google Dataset Search at https://toolbox.google.com/datasetsearch.

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LinkedIn launches Dynamic Ads into Campaign Manager Platform

Marketers and Advertisers will be able to create, manage and promote Dynamic Ad campaigns and will also be able to track their Ad performance using LinkedIn’s ad management tool.

LinkedIn Ad

In July, LinkedIn launched a newly redesigned Campaign Manager platform, now LinkedIn is bringing its Dynamic Ad product to the new ad management tool.

Companies and Businesses using LinkedIn Dynamic Ads will now be able to manage, create and track campaigns through the Campaign Manager Platform.

Ayusman Sarangi, LinkedIn Principal Product Manager, said,” Creative is automatically personalized with each member’s profile info, like their photo, first name, company, job title and more. You can add macros — data mapping tools — for even greater customization capabilities.”

LinkedIn’s Dynamic Ads are customised as per the viewer using publicly available data from the LinkedIn user’s profile and run on the professional networking website’s desktop feed.

This Dynamic Ads come with auto-translation capabilities and come with pre-built templates. According to Ayusman, Dynamic Ads have delivered up to two times the click-through rate of traditional display ads.

In LinkedIn Dynamic Ads, available options include showcase page ads to help build communities, follower ads to help promote a company and spotlight ads to promote specific products, events or service.

LinkedIn dynamic ad

Now, with added ability to track campaign results and to run A/B tests using the Campaign Manager, LinkedIn marketers and advertisers will be able to track their ad performance using the professional networking platform.

Prepare your budget, advertisers, Facebook Stories ads are coming

Facebook Marketing Partners are as of now being offered the chance to let customers beta test the new advertisement units.

facebook stories ad

The social media giant, Facebook is getting nearer to an official Stories Ads launch date. The organization is currently welcoming Facebook Marketing Partners to start building integration for the coming advertisement product and is opening Stories Ads to its customers.

As indicated by Matt Navarra, social media marketing consultant, who shared a notice Facebook sent to its Marketing Partner network, Facebook is requesting vendors in its Marketing Partner program ask their clients to run campaigns during this beta period and set Stories Ads as the default opt-in for their ad management platforms.

Facebook started testing the Stories Ads in the Mexico, Brazil and US in May and has since given a predetermined number of worldwide advertisers access to the new ad unit.

In July, Facebook COO Sheryl Sandberg said,” The question is, will this monetize at the same rate as News Feed? And we honestly don’t know; we’ll have to see what happens. There are good reasons to be very optimistic about the monetization.”

Facebook says Stories on the platform are being seen by 150 million users. As it prepares the ad item for advertisers, the organization is additionally driving more Page owners to take advantage of the Stories format.

In the event that Facebook needs to offer more ads within Stories, it will require more content. In June 2017, Instagram revealed more than 250 million of its user viewed Stories. A month ago, the organization said in more than 400 million individuals are using Stories now — 300 million more than the 150 million viewing Stories on Facebook, which has almost 1.5 times the users that Instagram has.

Simon Lejeune, the head of user acquisition for Hopper, said,” There’s something that happens when a new ad placement appears in a feature where it wasn’t present before. Users are more responsive to it because it’s new and they’re not used to the ads or tired them yet.”

5 Qualities of a great website content writer

What do the best and sought after site content writers have in common? A lot as it seems. Web content writing is the most flourishing and concentrated professions in recent times. With the net blast opening up more newer playing fields for a wide assortment of businesses, the requirement for highly talented and capable web content writers is developing constantly.

content

Top 5 qualities of a great content writer –

  1. Strong research skills

Best content writers are additionally meticulous explorers and researchers who investigate every possibility with respect to homing on inputs, insights, crucial information and other aspects related to their topic and domain. The key quality of a great content writer is the ability to research conclusively on several domains.

  1. Presentation skills

Awesome web content writers know how to exhibit their content in an alluring way, in order to win over their readers and clients alike! The great content writer dependably structures their articles faultlessly with formatted paragraphs and properly spaced, sentences, quotes and so forth. It’s very rare to locate a fruitful content writer presenting an article that is disordered up and rather tedious to decipher.

  1. Excellent command over language

Language is certainly a deciding basis with regards to separate the wheat from the chaff. A solid handle of the English grammar structure, language style and capacity to use meaningful and compact expressions is one inherent quality that extraordinary content writer pride themselves on.

All things considered, web content is the window to your reality and phonetic and literary greatness is to be naturally expected in such a situation.

  1. Timely submissions

Due dates are unignorable aspects with regards to web content writing. Best content writers have perfected the craft of delivering work on time, consequently giving site owners’ genuine peace of mind and helping them continue publishing plans intact.

  1. Knowledge of SEO tricks

There are a few little-known techniques which genuinely incredible content writer have at their fingertips. These include hyperlinks and internal linking, an important part of Search Engine Optimization (SEO). The best content writer has an inborn understanding of keywords that attract the maximum traffic to sites and ones that are ideal for their content pieces.

They likewise have the tenacity to uncover the same from suitable sources alongside doing research on appropriate sources to link out to. Labels or Tags are another zones where great content writer once in a while miss the mark. You will see them including some great tags in their blog posts or webpage content pieces.

While greatness cannot be defined, it goes without saying that successful content writers are those who possess the above qualities.

5 simple ways to utilize a blog to improve SEO results

Apparently, every website has a blog these days. But unfortunately, very few companies fully capitalize on their blog content to maximize search engine optimization results. Here are five simple ways to utilize a blog to improve your website’s organic visibility, results and traffic.

blog
  1. Create a fascinating name for your blog

It annoy us when we go to an organisation’s website and the name of the blog is… “Blog”! We advise the content writer to be more descriptive and more creative when naming a blog section of your website. Your name of the blog is also an SEO optimization opportunity. Questions to be asked yourself before publishing a blog:

  • Who am I trying to reach?
  • What is the overarching theme of the blog?
  • Can I include important keywords in the blog’s name or title?
  • What would be a fascinating description of my industry?

Publishing a blog with descriptive title and name, and optimizing around a theme a lead to incremental organic traffic.

  1. Add optimize videos & images

Images provide incremental SEO values and also helps to create a positive experience. An optimized image can also increase visitor engagement. Always remember to add images in your blog and optimize them with high priority keyword phrase descriptive alt tags.

Blogs provide a great space for video content. Marketers should have the video content that could enhance a blog post. A video is the best way of engaging with the users and also allow advertisers to provide additional educational opportunities.

  1. Find & fill the content gap

The content of the blog can be specifically designed to fill SEO gaps.

There are some high priority SEO keyword phrases that you are struggling to rank for. Try to use relevant keywords in the content of your blog.

  1. Mark it up

Have you heard about structured data markup? Structured data markup can be added to your HTML to provide classify the page content, information about a page, and also improve the way your page is represented in search engine result pages.

Here is an example of how you can use JSON-LD structured data to mark up a blog post:

<script type=”application/ld+json”>
{ “@context”: “http://schema.org”,
“@type”: “BlogPosting”,
“headline”: “Insert Blog Title Here”,
“image”: “Insert Blog Image URL Here”,
“editor”: “Insert Editor/Author Name Here”,
“genre”: “Theme/Blog Category Here”,
“wordcount”: “Insert Blog Post Word Count Here”,
“publisher”:
{
“@type”: “Organization”,
“name”: “Insert Company Name Here”,
“logo”: “Insert Company Logo Image URL Here”
},
“url”: “Insert Blog Post URL Here”,
“datePublished”: “YYYY-MM-DD”,
“dateCreated”: “YYYY-MM-DD”,
“dateModified”: “YYYY-MM-DD”,
“description”: “Insert short description of blog post. Try to keep it around 150-156 characters”,
“articleBody”: “Insert entire blog post here”,
“author”: {
“@type”: “Person”,
“name”: “Insert Author Name”
}
}
</script>

  1. Capitalize on social media sharing

There are many advantages of sharing a blog posts on social media:

  • It keeps your audience engaged
  • It also helps to improve your seo results
  • It keeps your social media sites relevant and current
  • Social link help to increase referral traffic

The basic of working with Amazon Marketing Services

Amazon is now doing more or less everything. Amazon is not only providing retail product, they also provide music, cloud computing, video and groceries, even they have opened a few physical bookstores.

Amazon has launched Amazon Marketing Services (AMS) at US, Europe, Germany, Italy, Spain, France and UK.

AMS and PPC aren’t so different

Amazon marketing services is as good as Google AdWords.

As Google AdWords has the advantage of being older, even more popular, there are some important similarities between AMS and AdWords:

  • AMS and PPC both have an application program interface(API)
  • AMS and PPC both are keyword driven
  • Both want to push their automatic-campaign option
  • AMS and PPC both have the limitation, and therefore, opportunities for innovation
AMS

The manual approach is best in Amazon Marketing Services

Both Google and Amazon want to create an advertising platform that doesn’t need an expert in-house team or an advertising agency to successfully manage it. This is not because they hate media agency, but because that lowers the barriers to entry. As automated campaigns are easy to set up and manage, meaning that one who is not much familiar with AMS isn’t deterrent to using this features. This is in Google and Amazon’s benefits, as it leads to more customers.

When beginning a new campaign, use Automatic Targeting to research the best-performing keywords. After that funnel from using broad match to exact match keywords.

Reporting, testing and optimization

With Amazon Marketing Services, you can’t do any of these things to the same degree that you can do in Google AdWords, but that should improve over time.

In AMS, with best measurement strategy in place, it’s easy to A/B test a whole range of variations for audience targeting, products, ad types and bidding strategies.

Conclusion

So this will give you a general overview of Amazon Marketing Services. Google AdWords is still PPC superhero, but there are always early-bird benefits in digital media, so let’s pioneer together to take Amazon Marketing Services to the next level!

Facebook is combining app, website, offline purchase data into one view for advertisers

The Social media giant, Facebook is about to combine app, website and offline purchase data into one single view for advertisers and marketers.

facebook

In the recent announcement, Facebook said it is adding the list of action marketers can track across their app, offline channels and websites.

Application, website and offline cost metrics now a single data point

Formerly, marketers had three different data points to analyse cost metrics by channel. For example Cost per Mobile App Purchase, Cost per Offline Purchase and Cost per Website Purchase are all now combined under a single Cost per Purchase metric.

Social media giant, Facebook said, “You can still calculate the channel-specific cost per metrics by dividing your total spend by the number of conversions from the channel you’re interested in.”

New Standard Event actions

Standard events are those events which allow advertisers to track actions that happen on their app, offline or website via the Facebook pixel, the SDK and offline conversion measurement are getting eight new tracking options:

  • Donate
  • Start Trial
  • Subscribe
  • Contact
  • Find location
  • Customize Product
  • Submit Application
  • Schedule

Facebook said, “Since people interact differently with a business when shopping for shoes versus when buying a car, we created these new Standard Events to enable more businesses to understand customer engagement both online and offline”

New app-specific metrics

Facebook is launching two new application-specific events: Ad Impression and Ad Click.

In recent times, Facebook is also redesigning the customize column sector consolidating website, Ads manager, offline metrics and mobile to reflects the single data unit of cost metrics instead of the previous three metrics for the app, offline channel and website.

Facebook is also removing some other metrics but didn’t reveal it.

Here’s a guide to choosing the best content format for link building

Considering making a GIF or infographic as a way to attract links? Here’s a list of the advantages and disadvantages of various visual elements and their effectiveness at attracting links.

interactive

There are top four content formats used in link building:

  • GIF
  • Interactive
  • Long-form content

Let’s dive into each one.

  1. GIFs

GIFs have had a resurgence over the most recent couple of years, and as you’ll see from the chart above, GIFs do very well for us when it comes to content-driven link building. A GIF is an incredible centre ground between a static realistic and an interactive. You can accomplish some of the effects of an interactive yet without the development time.

Pros

  • Like static, it’s very simple to upload a GIF file to your client’s website, social pages or blog via the content management system – no complex embed codes or coding required.
  • A user doesn’t have to do anything to get your message, GIF will automatically “play” when it’s loaded.
  • You can nearly achieve the effect of interactive but without development resource, which spares a considerable measure of resource and time.

Cons

  • When pitching a GIF to a customer, you may face some underlying obstruction. Ideally, not too much, but rather it is anything but a strategy that is expected, so you should be set up to demonstrate a few examples of how well these can function.
  • Like a static piece, GIFs aren’t responsive of course, which implies that you either need to keep them very simple or make an alternate GIF which can be shown to clients on a mobile device.
  1. Interactive

One of the more well-known formats in recent years, interactive content is intended to step beyond static infographics, which are ordinary. An interactive content is basically a piece of content that allows the user to interact with it to uncover various perspectives on something. Interactive content can be puzzles or scientific calculator or something more complicated.

Pros

  • A client can drive into different parts of the content and find the data most relevant and useful to them.
  • From an effort point of view, you can target a bulk of different people because you can include data relevant to all of them.
  • Interactive components allow you to show various points on a subject and effectively give you the chance to add a lot of data.

Cons

  • You will need a developer to upload the interactive content for your clients. This can also slow things down if tasks are scheduled into a sprint cycle.
  • An interactive content will usually need a front-end developer, which will add cost to both project and time.
  1. Long-form content

Long-form content isn’t customarily thought of as “visual” when it comes to link building. Given its form, it does not have the visual effect and garishness of interactive pieces or an infographic. Long-form content has the capacity to get backlinks, and in-depth, relevant resources can also help to bring relevant traffic.

Pros

  • You can promote a long-form content over quite a while period, and you don’t need to bother with it to be a “major hit” to be effective.
  • You can cover an extensive variety of topics inside a long-form piece of content and include visuals when appropriate.

Cons

  • In Long-form content, you want that everybody will engage with the content quickly. But people tend to skim rather than read.

Long-form content can’t be inserted similarly that an interactive infographic or GIF can be. It takes work, which reduces its probability being reprinted.

3 simple ways to improve your digital marketing

With the correct tools and a little bit of know-how, in any case, you’ll have the capacity to quantify your content’s effectiveness and avoid pandemonium. Here are four different ways to enhance your digital marketing today.

digital marketing
  • Optimize your SEO
  • Track your social channels
  • Access your tech

Let’s dive into each one.

  1. Optimize your SEO

While Search Engine Optimization may be normally said more inside B2C circles, it’s similarly as essential to review your SEO score inside the B2B environment. To put it basically, if it’s not something users can discover on the web, B2B ventures run the risk of falling between the cracks.

The SEO expert on your group ought to guarantee your content is optimized with Google-accommodating HTML formatting, focus keyword, and a URL structure that connects with your product keywords.

How to track your SEO success

  • Heatmap Analytics

Gathering information from a heatmap will enable you to figure out where individuals are clicking the most on your site. It’ll also show you the general measure of time somebody spends on a page, which will help you to access which bits of content are reverberating the most.

  • Traffic

By using Google Analytics, track the volume of website traffic and break it down into categories like paid, referral and organic.

  • A/B testing

Test different call to action and subject lines to see what approach attracts the most clicks.

  1. Track your social channels

Social Media marketing has turned out to be increasingly common in the B2B space. Utilize the intensity of social media to widen your general presence and reach. Once you’ve incorporated the most pertinent social channels into your marketing strategy, ensure that tracking performance on those channels is top need—and I don’t mean just likes and clicks.

Social media for B2B is something other than likes and retweets. Toward the day’s end, social marketing exists to drive a potential buyer more profound into the sales cycle and propel them to engage—by requesting a demo, doing something else to earn a higher lead score, or clicking through landing pages.

You’ll need to track:

  • Number of shares/reposts by leads
  • Number of shares/reposts by influencers
  • Number of engagements/impressions
  1. Access your track

Knowing how your budget is being allotted and if there are gaps in your work process will spare you money and time. Here are some managing things to ask your group so as to figure out what technology stack you have to achieve your objectives.

  • What sort of voicing do your personas prefer?
  • Is your message adjusted so it will be predictable over all channels?
  • Do you have a list of which social channels your purchasers and additionally potential leads utilize the most?

Must-Have Core Platforms

  • Content Management System (Drupal, Kentico, WordPress, Squarespace, Sitecore)
  • Marketing Automation (Hubspot, Eloqua, Pardot, Marketo)
  • Customer Relationship Management (Salesforce, Microsoft Dynamics)
  • Content administration stage (Kapost)
  • Social media platform monitoring, engagement, scheduling (Hootsuite, Lithium, Sprout Social)

When you have these key stages set up, you’ll have the capacity to begin adjusting key goals close by your chosen technologies’ capabilities.

3 Pay per click (PPC) mistakes you are probably making in your campaigns

Most common pay per click mistakes can be simply rectified. With additional awareness, effort and time, you can manage your optimization strategy to focus on Return on invest (ROI) rather than CPA and get better results.

ppc

Here are the top three mistakes you are probably making in your campaigns:

  1. When you are optimizing for hard conversion rather than soft ones

One of the greatest difficulties looked by PPC marketers is attempting to optimize for an action at the bottom of the funnel (i.e., sales) when the campaigns don’t have the budget or traffic to make enough conversions.

The route around this is to optimize for soft conversions, or for activities at the middle or top of the funnel. At that point, you can gather enough information to create behavioural predictions and make a strategy on who is more likely to move farther down the funnel.

The fix: Optimize your campaign by tracking events for soft conversions. At that point, you can utilize the behavioural data to drive hard conversions.

  1. When your remarketing is too general

Remarketing lists that are excessively general and not properly segmented is a typical PPC mishap. For instance, remarketing a brand advertisement for all users who visited your site in the last 20 days is way too broad to have a meaningful impact on your CVR.

On the off chance that visitors have read a particular article on your website, focus around giving those visitors added value in your retargeting campaign. Let’s assume you’re a catering business, giving services for private functions and corporate events. Readers of the website who spent over 20 seconds on the blog page, “How to Plan a Corporate Event,” are obviously interested in your corporate services. So as opposed to retargeting them with a general ad, show them an advertisement specific to business events.

The fix: Don’t be excessively tempted by scale. Arrange your audience lists into something like three or four segments. Then work on tailoring your value proposition particularly for each segment.

  1. When you are overlooking the value of late conversions

You ran a campaign for fourteen days, and the CVR was low. So you close the campaign and assign it to the “FAIL” bin. However, not all the conversions are instant.

Let’s assume you’re running a campaign for auto insurance renewal: “Click here to download a $50 discount coupon.” A user may download the coupon yet just redeem it in two months when their insurance is up. The last conversion was late — two months after the campaign ran.

Depending upon the kind of conversion you’re going for, the way toward connecting with and converting users can be slow going. In case you’re concentrating on immediate value, not considering a late conversion into account and shutting campaigns prematurely, at that point you’re committing a common PPC mistake.

The fix: Test your information with a greater conversion window. Remember the value of the late conversion.  You can even test distinctive attribution models, for example, changing your GA from last-click to the first-click measurement.