Facebook Marketing Partners are as of now being offered the chance to let customers beta test the new advertisement units.
The social media giant, Facebook is getting nearer to an official Stories Ads launch date. The organization is currently welcoming Facebook Marketing Partners to start building integration for the coming advertisement product and is opening Stories Ads to its customers.
As indicated by Matt Navarra, social media marketing consultant, who shared a notice Facebook sent to its Marketing Partner network, Facebook is requesting vendors in its Marketing Partner program ask their clients to run campaigns during this beta period and set Stories Ads as the default opt-in for their ad management platforms.
Facebook started testing the Stories Ads in the Mexico, Brazil and US in May and has since given a predetermined number of worldwide advertisers access to the new ad unit.
In July, Facebook COO Sheryl Sandberg said,” The question is, will this monetize at the same rate as News Feed? And we honestly don’t know; we’ll have to see what happens. There are good reasons to be very optimistic about the monetization.”
Facebook says Stories on the platform are being seen by 150 million users. As it prepares the ad item for advertisers, the organization is additionally driving more Page owners to take advantage of the Stories format.
In the event that Facebook needs to offer more ads within Stories, it will require more content. In June 2017, Instagram revealed more than 250 million of its user viewed Stories. A month ago, the organization said in more than 400 million individuals are using Stories now — 300 million more than the 150 million viewing Stories on Facebook, which has almost 1.5 times the users that Instagram has.
Simon Lejeune, the head of user acquisition for Hopper, said,” There’s something that happens when a new ad placement appears in a feature where it wasn’t present before. Users are more responsive to it because it’s new and they’re not used to the ads or tired them yet.”