Ways to increase your page speed for better website performance

Page speed is now an extremely important component in all of your optimization efforts. It is now a ranking factor on web and mobile search because of its impact on user experience.

page speed

The speed of page plays an important role in performance, whether we are talking about the lead generation, organic or paid search, sales or reader engagement. Luckily, improving your page speed is not some mysterious dark art.

So let’s start revving up your page speed for better website performance

Establish a baseline

So the very first step is to establish a baseline. By establishing that, we can get the measurement of speed and according to that, we can identify the work we will need to do for improving it.

List of tools:

  • Google PageSpeed Insights
  • GTmetrix.com
  • WebPageTest.org

Understand how a website works

The reason behind many of us see inefficient and bloatware websites today is because of people those who claim to be developers, lack a proper understanding of how websites really work.

If you want to load your website quickly, you will need to understand Javascript, HyperText Markup Language (HTML) and Cascading Style Sheets (CSS) at a bare minimum. And one should also have a basic knowledge of inner workings of WordPress and hypertext pre-processor (PHP).

Minimize HTTP requests

Much of the web page’s load time is spent downloading the different parts of the page, like stylesheets, scripts and images.

HTTP requests are made for every element of the page like images, scripts and stylesheets. So the more the number of elements on a page, the longer it takes for the webpage to render.

Reducing the number of HTTP requests on your webpage will help you increase your page speed.

Leverage caching, minification and a CDN

Caching. Caching improves your web page speed because rather than calling all the PHP scripts from WordPress, it serves them from the cache each time an HTTP request is made.

Content Delivery Network (CDN). A CDN is used for hosting multiple copies of your JavaScript, HTML, CSS, images, fonts and so on files on different servers so that the visitors will download them from the server closer to them rather than downloading it directly from your server.

This will result in a dramatically faster download.

Minification. Minification is a process of separating out unnecessary characters from Javascript and CSS files. These unnecessary characters include comments, white space and trailing semicolons, but this stripping should be done after a bit of trial and error.

You can manually do this stripping but I prefer to you use a tool or plug-in to make editing a lot easier.

Abandon the discount web hosting 

Saving money is a good habit, but web hosting is not where you should apply this habit. There is a vast difference between that $15 a month hosting package and a $40 a month hosting package.

Cheap hosting packages are not focusing on performance, they simply fill as many as websites onto each server and never optimize a website for speed.

I would suggest you invest in high quality and robust web hosting, which will achieve you a dramatic improvement over your website.

Reduce image sizes

Image plays a significant role in your website speed. Some large size images can be the reason behind slowing down your webpage load time.

You can use tools like Compressor.io to compress images and reduce your image size. Fortunately, this is an easy fix to make your website loads faster.

Speed is critical to your success. Improving your page speed is not a hard thing to do, but is extremely important for user experience, SEO and conversions.


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