Gamify Copywriting To Detach Buyers’ Resistance And Win Sales

Content is the internet currency but most of the bloggers failed to embrace this currency efficiently, leaving them grappling with a lot of content marketing challenges:

  • 66% of bloggers stated that lack of time is their biggest problem.
  • 46% of bloggers couldn’t come up with content generation requirements.
  • 44% of bloggers admitted that raising engagement through-out their content is their biggest obstacle.
  • Budget constraint pushed back to 38% of bloggers.
  • When it comes to content diversity, 33% of bloggers failed to accomplish it.

Why do Buyers have Resistance?

The attitude to resist buying something is natural. Whenever a salesperson approaches a buyer or when a buyer views a sales page online, it’s as if the buyer is instantly ‘frozen’ or becomes defensive.

The general perception is that the seller is out to rip off buyers by selling their products which the buyer may not even need. Establishing credibility is important to help your audience break this barrier and become a loyal and repeat customer.

The true value of a copywriter is in breaking through the defensive shield, reaching out to the buyer and coaxing the buyer to take an action. It doesn’t matter which medium is used to deliver the advertisement copy, buyers usually display the same kind of resistance, such as:

  • The buyer doesn’t need the product right now
  • The buyer doesn’t trust the seller (ad copy) – blog authority works like a charm here!
  • The buyer doesn’t believe in the workability of the product
  • The buyer finds it too expensive

…and so on!

If you have some copywriting experience, you will surely realize that these reasons always ring true.

Also Read: Power Words That Improve Conversion Rate

The Emotional Side of Convincing Someone

Any purchase, absolutely any, is governed by two human emotions: Pleasure and Pain.

For instance, people buy different variety of smartphones because it triggers the ‘pleasure’ feeling. On the other hand, an eBook on ‘How to save your marriage from divorce’ deals with the feeling of loss and pain and he/she buys the eBook with the hope of dealing with the pain.

It isn’t that logic doesn’t play a role at all. It does but mostly it comes as an afterthought.

The emotions of pain and pleasure are further divided into eight ‘universal motivations’ that triggers a person to respond, despite the nature of product or service on offer because knowingly or unknowingly, the product or service cater to the eight universal motivations. They are:

  • To be wealthy
  • To be healthy
  • To be popular
  • To be good looking
  • To have security
  • To have fun
  • To have free time
  • To have inner peace

A knowledgeable copywriter understands the nature of the product or service, the motivation/s influencing the offer and creates the ad copy accordingly.

In other words, the advertising copy should fulfil one or more of the universal emotions.

6 Steps to Remove Buyers Resistance

There are six steps to remove buyers’ resistance. It is an amalgamation of pressing the hot emotional buttons and copywriting skills that create a stellar marketing pitch and conversions.

1. How to Capture Buyer Attention?

INC

Offering to fulfil the eight motivations is how a copywriter is successful to remove buyers’ resistance and turn visitors into paid buyers.

Ashley Phillips from The Website Group says: “What David Ogilvy said about readers’ psychology several years ago is still alive.  The theory says that approximately 4 to 5 times as many viewers read the headline as they read the content body”.

The headline of an advertorial is the first point-of-contact with a potential buyer and thus, a lot of focus is given to crafting the most amazing headline which can grab buyer attention, prompting the potential buyer to read further and take an action.

Ogilvy further states:

“It follows that unless your headline sells your product, you have wasted 90% of your money…”

The headline is critical for the success of any advertising copy or newsletter. People have lower attention spans with their hands ready on the mouse to browse away from a page instantly, and the decision to move away happens when the visitor doesn’t find the headline interesting.Refer to the Copy Blogger and SITE123 guides of crafting compelling copies.

2. Identification and Aggravation of Buyers’ Problem

Buyer Problem

Here, we come to the next step of identifying and aggravating the problem of the buyer.

Humans are mostly complacent creatures. Even when we realize the existence of a problem, our inaction makes us complacent and over time, we accept the problem as a ‘given thing’, not bothered to find a solution.

Problem Aggravation is a strategy actively used by experienced copywriters. Here, you penetrate the thinking of the reader/buyer and illustrate how not taking any action will ruin everything.

The task of the copywriter is to reacquaint the potential buyer with the problem and make the buyer realize the intensity of the issue.

In other words, highlight the negative effects of the problem and how by not solving it, the person is attracting negative impact on his/her life.

The pain–pleasure principle works here, again. The copywriter needs to aggravate the problem so much that the buyer feels the ‘pain’ of not taking any action. The idea is to stir up things so much that the buyer feels the agony and helplessness of the situation.

Genie Recycling knows exactly how to identify common problems of people and they write great TO DO posts about it. Their latest post “50 ways to make extra income this Christmas” is a great piece of writing.

An effective copy has to identify the buyers’ problem and aggravate it before offering any solution. Highlight all the negative points of the problem. A deep resource is a necessity just like MacFly Pro did for their Apple Users Statistics post.

3. Show Them You have the Tangible Solution

Listing Report

Source: moz.com/products/localHow to propose your product, that is, making buyer realize you’ve the solution?

You’ll agree with me that the buyer’s present state of mind is agitated and restless, and in ‘pain’ – the pain of inaction. Psychological tools were used to press the ‘pain’ buttons, making the buyer realize the intensity of the problem and how a lack of action is disastrous.

At this point, the buyer feels the ‘pain’ and wants to obliviate it.

How? The buyer is hoping you can! The iron is hot, strike the hammer.

This is a very important step because it is the point where the buyer is propositioned with the product. So far the copy highlighted the problem in great detail and the buyer is looking forward to a solution. The solution, the product, should match with the buyers’ expectations.

How to Ensure a Value-Based Product Proposition? A strongly relevant copy focuses solely on the product and its benefits. The product introduction should be convincing.

Begin by stating what led to the creation of the product, that is, how the product came into being? If the product is about relationships, the germination point could be relationship case studies and lack of couple therapy support. Again, if the product is about home improvement, the germination point could be the lack of resources available to people for engaging in low-cost home improvement solutions.

4. Displaying Authority

Authority

Source: aleydasolis.com

How do you display authority in front of the targeted readers and convert it into sales? At this stage, we stand where the ad copy has grabbed the reader attention, identified and aggravated the problem and propositioned the product.

Simply offering a product won’t get converted into affiliate sales. The product and the product owner need to display authority. Why? Authority builds trusts, credibility, and validation.

The credibility and trustworthiness are established with any of the following reasons:

  • Displaying industry awards and recognitions. This shows that the product seller is recognized by the industry and is a known figure.
  • Displaying images or videos of conferences and seminars participated in by the seller.
  • Length of duration and experience in the business. People who are in any specific business for a long period of time receive greater credibility.
  • Testimonials of people and companies who are past clients or customers.
  • A visible record of benefits received after using the product. It could be before and after images, video testimonies, survey data and other options.

5. Share Irresistible Benefits of Your Solution

Get your fix

How to move towards sharing irresistible benefits after building authority with the intended buyer?

All this while, the ad copy talked about the ‘product’ but now the copy should discuss how the product will benefit the buyer and not that it may. There shouldn’t be any scope for ifs and buts. The copy has clearly outlined the nature of the product and its usage, now it’s the time to display its unimaginable benefits.

The buyers are interested to know what the product can do for them and not its features! We’ve already shown them that.

Aren’t ‘features’ and ‘benefits’ same? No, they aren’t.

Most copywriters fail to distinguish between the two. Features are agents of benefits. A particular feature delivers a benefit to the end user. As such, buyers are interested in the benefit and not feature. In fact, most often than not, buyers take the final decision on the basis of benefits and not features.

It is essential to draw the distinction between ‘features’ and ‘benefits’. Follow this process to make it simpler.

6. Social Proof

Testimonials

Source: kristihines.com

The principle behind the popularity of ‘social proof’ exists in herd mentality. It states that people are wired to follow the lead of other who is similar to them. In short, our peers define our judgment. So if a group of people is purchasing a certain product, many other will be similarly interested as well.

Social proof is nothing but testimonials. These testimonials can be in any form.

Present full details of the person sharing a testimonial. Details could be the full name, location, and website (if any), rather than the anonymous initials.

Displaying a video testimonial on the ad copy builds immense credibility. The intended buyer can see and hear the customer. There is no lingering doubt over the authenticity of the product.

Final Words

Your writing copies should compel and connect with targeted audience fueling emotions to make them do positive actions.

Most of the time bloggers think that writing products reviews will be enough to get sales. It is actually a myth because every review on the blog should be treated as the product’s landing page – The page which should pass the complete copywriting cycle as we discussed above. A copy can enable profit on a grand scale for you – for your affiliate site, eCommerce store, or corporate website. Master the art of crafting thoughts; Practice and more Practice will make it sharpen.

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How to Outsmart Your Competitors With Simple E-Commerce Tricks

Being in business means facing stiff competition. Even though around 80 percent of small businesses survive their first year, only a few are able to pull the feat and sustain for many years.

In fact, by their 10th year in business, only 30 percent of businesses are still in operation.

What is the “it” factor that allows some businesses to thrive, while others die a slow and painful death? How can you repeat the successes and avoid the failures?

A big part of the equation is staying a step ahead of your competitors. Doing so requires creativity, paying attention to the market and knowing how to outsmart your competition. Fortunately, you can easily pull ahead of your competitors by correctly implementing a few simple e-commerce tricks.

1. User Experience

User experience improvements can work to increase your bottom line. Approximately 97 percent of websites fail at UX, and thus suffer from poor conversion rates.

Statistics show it’s highly likely your competition is failing at user friendliness, and if you can improve your UX, you’ll be ahead of the game and ahead of the competition.

Some top things to include if you want to instantly make your site friendlier include easy navigation, mobile responsiveness and less clutter on your pages.

Pinterest Layout

Pinterest is an example of a site that has done an incredible job with UX. Of course, Pinterest wasn’t the first website that allowed users to save links from around the web. However, those other sites didn’t offer images or click-and-save features that integrated easily with blogs. This functionality allowed Pinterest to overshadow its competitors quickly and become almost addictive to users.

2. Know Where and How to Advertise

If you want to reach your target audience, you first need to figure out where they spend their time online. One way to do this is to seek out your competitors and figure out where they are advertising. There are several tools for “spying” on your competitors, such as Google Alerts and What Runs Where — a utility that allows you to track your competition by looking at ad networks in different countries.

If you aren’t already using Facebook lead ads, this is a smart tool that allows you to collect information from a highly targeted audience of people who might be most interested in your product. Typically, you would offer a special deal or a free download to get them to sign up to your mailing list. You can then market to them going forward. This step is something much of the competition fails to do, so it’s a smart move on your part.

Hallmark FB Advt

Hallmark is one example of a targeted Facebook ad. They have a lot of competition with discount cards and online e-cards, but they stand out from the crowd with their emotional, heartfelt ads. Here, they share one in a lead ad, and the action they want the user to take is to shop immediately.

Also Read: 101 Tips To Make Your Website Sell

3. Competitor Map

To get ahead of your competition, you have to know all you can about them. Creating a competitor map can be quite helpful with this. Even if you run a global business, it can still be a useful strategy. All you need to do is place the other companies’ headquarters on a map. Doing so will create a visual representation of where the companies’ core markets are and give you insights to possible delivery time and cost.

You’ll also want to spend some time browsing your competitors’ sites. What are they missing, and what can you do better than they do?

Walmart Free Shipping

Amazon is the king of e-commerce websites. In fact, they began to eat into Walmart’s sales, forcing Walmart to take a deeper plunge into online retail. However, Walmart also allows customers to pick up their items in their closest store — which eliminates shipping costs and means people can get their purchases sooner. Of course, the customer can also choose to have the item shipped, or get free two-day shipping with a minimum order.

4. Go Above and Beyond

One way you can differentiate yourself from your competitors is to analyze what they have to offer. You should look at both products and shipping costs. You’ll also want to study their sales cycles and special offers.

Once you have a good idea of what your competitors offer, think of ways you can top them: more products, unique products, better sales, more frequent sales, free shipping, buy-one-get-one-free offers and as many extras as you can handle.

You’ll also want to fix any problems on your site. For example, if your site loads two seconds slower than a competitor’s site, figure out how you can get your site to load two seconds faster than theirs.

Laura Ashley

Laura Ashley is one example of a site that goes above and beyond their competition. There are a lot of competitors in the home goods arena, but Laura Ashley stands out by offering unique products you can’t find anywhere else. In addition, they entice the customer to sign up for their mailing list by offering 10 percent off a first order.

5. Customer Service

Customer satisfaction and customer retention go hand-in-hand. Even if all other factors are equal, a company with excellent customer service can rise above the competition. When you factor in that acurrent customer is 60 to 70 percent more likely to buy from you, compared to only 5 to 20 percent of new customers, retaining current customers becomes even more important.

Take the time to look at your competition’s customer service. Go undercover as a customer and contact them with a question or complaint to study how they handle that. How can you up your ante and offer even better support for your customers?

For example, can you add a live chat tool on your website? Do you offer 24/7 telephone support? If not, can you afford to hire a company to do this for you? There are also options that won’t cost you a lot, such as chatbots.

Also Read: Conversational Ecommerce and Chatbots

6. Know Your Strengths

Study your site through the eyes of a competitor. What are your strengths? Consider hiring some mystery shoppers to get solid feedback on everything from the shopping experience to the buying process.

Once you know your strengths, play them up with your current and potential customers. Tell them you are available 24/7 for questions. Explain your 110 percent satisfaction guarantee.

If you uncovered any weaknesses, look at how you can improve in those areas. How can you turn your weaknesses into strengths? What changes do you need to make to get there?

Final words

Applying simple e-commerce tricks and studying the competition will allow you to pull ahead of the pack and become a success in your business niche. Remember, customers tend to only remember your last interaction with them and how it made them feel. That is why every interaction needs to be the absolute best experience possible for every consumer you interact with.

Things To Consider Before You Pick A Name For Your Online Business

“What’s in a name?” As a matter of fact, everything! Imagine a business without a name, and you have your answer.

Your business name is the first image that your business projects. It is what customers will remember (good or bad) about your business,it will either draw them to it or send them to a competitor’s’ business. Assuming your business lasts for many years, you will have invested a lot of time and money building it. Part of the value of your business is the name. If you have branded the name, your brand alone might be worth more than the assets of the business itself. How much are the names: Amazon, EBay, Instacart, Grubhub, etc. worth today? What if tomorrow Amazon decides to change its name to Shop Knowhow? Would the company’s worth be same as of today?

The answer is a simple No.

This is because Amazon has put a lot of time and money building a brand and their business name has etched in the minds of consumers. Also just the word Amazon builds trust and guarantees a service level. The fact remains that Junglee.com was bought by Amazon for its entry into India. But the company was not able to fare well. It was only when Amazon entered under its original name that the company started to do well.

Another fun trivia! Do you know the Facebook was initially known as TheFacebook? But it lost “THE” and renamed itself to just Facebook.
Do you think “TheFacebook” is catchier than “Facebook”?

But the process of choosing the perfect business name that is both catchy and communicates what your business is about is by no means easy. Businesses have failed in the past largely due to a name that just didn’t work, so it’s important to get this right.

Choosing a good business name is very important for its success and it’s the key to differentiate you from your competitors. Customers associate a business name with the value it provides to them. It’s the first step towards creating a good first impression among your audience. It all begins with the name; it’s time to know how to do it the right way…

1. Be Descriptive (but not too general or vague)

One of the crucial things to keep in mind when choosing a name for your business is to ensure it is neither too vague nor generic.Having such a business name does not make your business stand out and people tend to forget it easily. For example, if you are opening an ecommerce store selling paints and name your business as Online Paints, it will hardly make a mark among consumers right away. Now consider the name “Colorify”- it is descriptive enough and not at all boring. It is something that people will remember if and when they come across your business.

2. Use related words in a creative way

Often there are times when a name you like for your online business has already been taken. One way around it is to use related way that sound like the original word. Some common examples are Digg (dig), Flickr (flicker) etc. This not only makes your business name catchy but also gives you a unique identity. Also, you need to keep the fact in mind that your business name is also going to be the brand you’ll be known for. So, while choosing a name, also give a about how you are going to execute the branding.

Also Read: How To Get Your Startup Featured In Media

3. Keep it simple

When it comes to online businesses, it is advised to keep everything short and simple. Having a long or complicated business name will not appeal to the targeted user base. It does not sound pleasant and also does not conjure up positive emotions. Consider the name Zippilotivity. The name is not only long and confusing but is also downright obscure. Wanting a unique name is okay, but one should not go over the top.

4. Don’t copy your competitors

The biggest mistake that most of the new online business make is that they try to imitate their competitors. It is one thing to imitate a business model, but imitating the business name can not only have legal consequences, but make your business live in the shadow of the competitor. For example if you have a competitor by the name shopykart, then choosing the name shopokart is not a good practice. It will only confuse your customers and your competitor can also slap a lawsuit on you, which would only hurt your online business.

5. Avoid using your own name

There was a time when local shop owners used to use their own name to define the business they were running example Mike’s spare parts, Lucy fresh groceries. However, in the internet sphere, unless you are an established brand, it is always advised against using your own name. Firstly your own name does not add any value to your business and secondly it can create problems if there are any merger/acquisitions.

However you can go creative by incorporating your name to your online business, but try to make it subtle like Automattic (named after founder Matt) and PageRank (named after Larry Page).

6. Choose a name that’s scalable

As already discussed earlier, it is advised to choose a name that offers some insight to your business. But by doing so, you must also keep the scalability aspect in mind. For example if you are currently into selling books online and name your business as “Bookart”, things might get tricky when you expand and start selling electronics items also. Therefore, you must select a brand name for your online business taking into account your future growth plan.

7. Make sure you have a related domain

An online business is not complete without a domain name. A lot of entrepreneurs nowadays first look at the availability of the domain name then finalize on a business name. Although there are several TLDs available nowadays, it is crucial that you not choose a business name that is already in use.

Nowadays it has become imperative for business to have a social media presence. Therefore, before finalizing a business name, many startups also check whether their business name is also available as a username on popular social media platforms.

Also Read: Which Revenue Model Will Be Ideal For Your Online Business?

Conclusion

Choosing a brand name for your online business can be a challenging task, but not something to agonize over. The tips mentioned in this post will surely make the overall process easy and ensure the brand name is able to make a mark on your targeted consumers. The fact of the matter is that a business name is the first step that you take towards building a brand. Although there are several other factors that result in success of your online business, getting the business name right is surely the first.

Online Advice Marketplace: A 360-Degree Analysis

Imagine you have just finished your graduation and you need some career advice. You turn to your parents, but they are not from the same field, and thus, they are unable to guide you properly. You want to get advice from someone from your field so that you know you are on the right path for bright future.

When you fall sick, you visit a doctor. When your car breaks down, you visit a service station.But what do you do when you need some personal, professional or relationship advice? Nowadays, people are resorting to the internet for everything like shopping, ordering food, finding a home, finding a car, buying grocery. Why not have a portal where people can seek advice from experts!

Launching an Online Advice Marketplace is a good idea for aspiring entrepreneurs. Focusing on bringing people who seek advice and advisors together, this business idea is a revolution in itself. Fatbit analyzed this business model and created a guide for entrepreneurs who want to be part of this revolution. What follows next is a thorough discussion on the business model, revenue channel and critical features of an online advice marketplace. Let’s begin the New Year with a new idea.

Business Model

As we mentioned earlier, online advice marketplace is a common meeting point between the advisors and the users. The website has experts, their ratings, their expertise, and other details which makes it easy for users to find advisors according to their query. The process is simple; the users just have to sign up and find the appropriate advisor for the query they are looking to be answered. Depending on the target audience and niche market you can decide which all categories to add to your website.

Online Advice Marketplace Business Model

As an Advisor

  • Sign up on the website.
  • List your expertise and provide appropriate certification for the same.
  • After the Admin accepts the signup form, you can be approached by the users with their specific query.
  • You can mention your time of availability so that customer can fix video or phone call appointment.

Also Read: Create Right First Impression on Your Visitors

As a User

  • Sign up on the website
  • Fill out to form to shortlist the type of expert you need for your queries e.g. Business Coaching.
  • Get an access to coaches, advisors. Shortlist the one which best suits your requirement.
  • Contact the Advisor via messages, call, video, etc. according the time frame suiting you and the advisor.

Top Market Players of Online Advice Marketplace

Advisor_marketplace_topplayers

Revenue Model

There’s one primary revenue channel and three secondary revenue channels. Let’s take a look at them in detail.

Primary Revenue Model

Commission- One of the primary source of revenue for online advice marketplace is commissions. When the user pays according to the session to the experts, the money is transferred to the admin.The admin deducts his commission from it and transfers it to the experts.

Also Read: How To Structure Your Revenue Model

Secondary Revenue Model

  • Merchandise- Online advice marketplace can sell merchandise. This is not only an extra source of revenue but also will help the website in branding. Some of the merchandise which will attract users in buying will be key chains, t-shirts, badge, wrist band, etc.
  • Advertisement- Partner with relevant business whose advertisements you can display on your website. Advertisement can be displayed of relevant businesses like meditation course etc. so that the user experience is not hampered,rather increases the chances that the customer would visit the relevant website too.
  • Paid membership- There can be an option where users as well as advisors sign up by paying a certain amount of the website. The paid version of the website can include extra benefits like users getting a list of best advisors while advisors getting featured on the homepage under the section of Featured advisor.

Critical Features

  • FAQ- FAQ section in an online advice marketplace is different than usual. It answers the frequent queries of the people who visit the website. These questions are not related to the website but for the advisors to answer. Some advice should come free of cost which are not complicated and would be everyone’s queries.
  • Categories of Expertise- Every online advice marketplace have different categories of advisors available like personal, professional, etc. So, to inform the potential customers regarding the available expert, create a category to showcase it.
  • How it Works- With the increasing number of online businesses, not everyone is aware of the working of the website. Both the users and advisors can find it difficult to understand how to go about on the website. Add a section on the homepage of the website or the navigation bar of how it works. This section should have detailed information regarding the working from both user and advisor’s perspective. The website owner can also add benefits of the website in this section.
  • Blog- For the website to be among top searches on any search engine and enhanced user experience, a blog section is very important. Make sure you keep in mind that the blogs are keyword focused. Other than that a blog section also educates and showcases the expertise of website. Some people will only understand they need the help of an expert when they read blogs regarding similar issues.
  • Featured Advisors- Add a section to your website which displays the best advisors in different fields. Not only will it be a source of revenue but also inform the customers about some really good and selected advisors.Advice seekers would resort to them for their problems. It is also a trust-building factor on your website.
  • Request Advice- The main purpose of your website is that users can request advice from the advisors.Maintain a section where users can add the query and specified advisors can reply to their query. You can allow the users to take these advices for free for first 7 days and then charge according to the mentioned rates of advisors.
  • Become an Advisor- To attract more advisors on the website, one of the best things to do is to keep an easy way for the advisors to sign up to the website. Though the procedure is easy, make sure you check the credentials of the advisors, including but not limited to their qualification, experience and their capability to become an advisor.
  • Testimonials- One of the best ways to build the trust of the customers is to add a testimonial section to the homepage of your website. The testimonial section will showcase how many people were able to get help from your website. This helps in building the trust of potential customers on the website. Reading motivational testimonials of the past customers will bring more customers.
  • Pricing- Not many people know what the charges of taking advice from experts are. They need to be informed about the charges before they sign up so that they have a clear idea what they are getting into. Categorize the pricing page according to the type of advice and segregate them into the way they are getting advice i.e. phone, video, messaging, etc.
  • Terms of Use- This is a very important section of an online advice marketplace. This will inform the users as well as the advisors about the terms and conditions pertaining to the use of the service.

Conclusion

People have to make life-altering decisions more often than they think they have to. For this, they mostly require advice from experts. It’s a good idea to build a website that bridges the communication gap between the user and the advisor. Launching an Online Advice Marketplace is not just a lucrative business idea, but also the need of the hour. The points we discussed above will definitely help you start your venture with more confidence and a more solid footing.

If You Are Doing Business In or With Europe, You Must Know GDPR

The European Commission, Council of the European Union and European Parliament will be replacing the old Data Protection Directive of 1995. What comes now will be an even more stringent set of rules that will strengthen the Data Protection policies for every citizen of the European Union. The new initiative is named General Data Protection Regulation (GDPR) and will come in to effect on May 25ththis year.

What is GDPR?

It’s a data governance law that will change the way people acquire and use the data of a subject (person). The data controller as well as the data processor will need to follow the GDPR guideline. Not abiding by the regulation will lead to a penalty of 4% of a company’s global turnover or up to €20 million, whichever is higher.

GDPR’s Impact on Marketing

When GDPR comes into effect, the consumers in EU will enjoy the following benefits in full-force:

1. Right to Transparency: Consumers will have all the rights to know how their personal data will be used.

2. Right to Access: Consumers will be the final owners of the data and will have all the access rights to their personal data. If they ask a company to show what all personal information they’ve stored, the company is liable to show it all.

3. Data Modification Right: If at any point of time consumers discover or claim the personal information to be incorrect or changed, they’ll have the right to rectify/change/modify the data accordingly.

4. Restricted Processing Rights: If a consumer practices this right, companies will be able to only store the personal data of that consumer but not use it.

5. Right to Object: If and when a consumer objects usage of his personal data, companies will have to abide by it.

6. Right to Erasure: In an event when a customer asks a company to remove their personal details from their database, and the company doesn’t have a compelling reason to stand their ground, they’ll need to remove all the data in question. Also known as Right to be Forgotten.

7. Data Portability Rights: A consumer can ask for their data to be used for any other service.

8. Rights Pertaining to Automated Profiling and Data Processing: Any decision made on automated processing will be invalid if it violates any of the above rights.

9. GDPR for Minors: This is the major portion of GDPR since EU takes contacting minors very seriously. Reaching out to any minor below the age of 16 will need a company to get approval from the guardian. In UK, this age is 13 years. UK based marketers targeting EU need to keep this in mind.

How’s that a Bad News?

The thing is that GDPR applies to EVERYONE, and not just to those who are in the European Union. If your data holder is in EU, GDPR applies. If your data processor is in EU, GDRP applies. If your data owner (consumer) lives in EU, do the math. The same goes if you are going to use your data that affects a company in EU.

GDPR and US

While USA considers privacy as a commodity, European Union deems privacy to be a right. The way US treats privacy is way different from that of the European Union.

The primary goal of GDPR is protection of EU citizens from data breaches. Calling the regulations’ policies stringent would be an understatement. But US does not look at what can’t be done, for GDPR also gives marketers a window of opportunity.

So, What is the Blessing in Disguise?

If you look at the GDPR guidelines and policies carefully, you’ll realize it’s going to make things more streamlined for marketers. While it demands you to strike off names of customers who don’t want to be contacted by you, it also clears your database clutter at the same time.

Here are some steps through which you can pull off GDPR in your favor and bring the A-game of your marketing strategy:

1. Begin By Clearing your Email List:

W8 data has estimated that around 75% of the total marketing database will be rendered useless once GDPR comes into effect.

Keeping this in mind, take a look at your contact lists and see which contact’s opt-in is not found or sure. Send them an opt-in form so that you can build a contact list that meets the GDPR benchmarks.

2. Start Working On Your Data Acquisition Methods:

Simply buying an email list won’t suffice anymore because you’ll never know whether the list is of customers who opted-in or not. Given the scope of penalty, overlooking even a small detail can prove catastrophic.

3. Work on Your Content Strategy:

Instead of working on emails, work on other content that your website viewers can read on your website. Blogs, guides, eBooks and such reading material can help you engage your audience. Moreover, you can also pitch them to opt-in for your emails and newsletters.

4. Use A Pop-Up CTA:

While you post engaging content on your website, get your audience hooked to your website and prepare a compelling CTA button. Base this CTA on the upcoming GDPR.The fine-tuned CTA button will help you in getting more opt-ins than your regular emails.

5. Go Social:

Engage your audience on social media. Educate your sales and marketing team to find right target audience on social media platforms.

Doing so will help you in connecting with your audience without worrying about GDRP guidelines.It’s especially useful when you are trying to acquire new contacts.

Also Read: Instagram Follow Hashtags and Marketing

Apart from the points mentioned above, do take a proper look at the customer data you’ve and you are going collected. Take what you deem necessary; leave what you can do without. Information hoarding is already a load on the system, and holding onto information that you don’t need can land you in big soup once GDPR becomes effective.

Conclusion

From 25th of May this year, the implementation of GDPR is going to make things tough for companies to store their target audience’s personal data. But that doesn’t take away the fact that if done right, GDPR can actually help you in improving your customer data acquisition efforts and the resulting quality of the database. The points we discussed above will be useful in planning your strategy. We are sure of this because this is what we are also going to do. GDPR is for everyone, and anyone who has even a single lead in EU has to abide to it.

It’s not about the glass being half empty or half full. Just throw away what’s in the glass and fill it with the best shot of your life.

Progressive Web Apps – The Best Alternative To Native Mobile Apps

The web has seen huge innovations in the recent past with desktop websites getting intuitive and responsive. You were able to get a similar experience irrespective of the device. However with the introduction of mobile apps, consumers started to leave mobile web and move towards native application which provided a better user experience.

Native mobile apps can take advantage of the core level hardware features. They offer a richer experience to consumers, something which was not possible in case of mobile web. However, with advancements in technology, a new approach towards mobile web is diminishing the gap between native apps and mobile web.

This new web development approach is known as Progressive Web Apps.

What is Progressive Web App (PWA)?

A PWA is not an API or a technology, but it is a web development approach that uses a combination of tools and technologies already available to create targeted, ideal user experiences.

It is basically the culmination of experiences that merge best of web as well as apps. They offer user experience similar to a mobile app, but the users do not have to install an application for it.

PWA

(Image Source: developers.google)

It loads quickly, even on flaky networks, sends relevant push notifications, has an icon on the home screen, and loads as a top-level, full screen experience.

Essential aspects of PWA

  • Can be used by any user, regardless of platform or mobile device and it works on the browser and built with progressive enhancement as a core tenet.
  • Due to responsive nature, it can work on desktop, mobiles, tablets and any other screen alike.
  • It works using service workers making it available even when the network is flaky or offline.
  • It feels like an app and does not have any resemblance with a mobile web, giving it a superior finish.
  • As service workers can be regularly updated in the background, the app is always up to date, without the need to update it manually.
  • The data is served using https which makes it difficult for penetrate ensuring that content is not tempered.
  • Due to W3C manifest and registration scope of service workers, search engines can register it as an application, making it easy to identify.
  • With built in features like push notification, one can easily target consumers.
  • As PWA can be installed on the device, it offers the best of the both worlds without the need of app store.
  • It can be easily shared via URL.

Ecommerce on mobile devices

Last year USA saw a staggering growth in ecommerce sales at 15%. Bulk of it was due to the popularity of mobile devices. More and more people are starting to shop regularly on smartphones. Ecommerce vendors are also adopting mobile apps widely. According to a report by Comscore, last year, 19% of all ecommerce sales came from a mobile device and 72% of all online shoppers use mobile devices to do research before making the purchase.

This makes it important for ecommerce stores to have a mobile first strategy in place. However launching a mobile app is not always the best policy when it comes to mobile first strategy. There are several countries where internet penetration is still in its adolescent stage. In such regions, consumer use low end devices which makes it difficult for a mobile app to run. The best possible solution in that case is having a PWA.

Benefits of having a PWA for your online business

Improved user experience – As already discussed in the post, PWAs works on an “App shell” design with the user interface of the app getting stored at a faster loading time. This increases the overall user experience and offers an experience similar to a native application.

Optimized engagement – Push notifications are one of the essential aspects of native apps that drive engagement with the consumers. Web push notifications take that functionality to mobile web, and can be leveraged by PWAs. By offering real time and personalized push notifications, you can engage with your customers on a deeper level.

Wider audience – The fact of the matter is that progressive web apps are platform independent. This means it uses the resources of the web browser, making it more widely available to the customers. Also PWAs are lightweight meaning it can also run on legacy devices without the need for backward compatibility.

Time and money efficient – One of the biggest issues with mobile first strategy is that you have to support multiple platforms and a mirage of devices. This is not only time consuming but also drains your financial resources. However, by launching a progressive web app, you can easily support all the platforms using standalone app. Additionally, you can also add new features to the app without worrying out compatibility issues.

Benefits of PWA

Conclusion

The fact of the matter is that progressive web apps are the future of mobile web. Earlier online businesses were trying to offer a similar experience on desktops as well as mobile devices. Now with consumers getting used to mobile apps, online businesses are shifting their focus on enhancing the user experience on mobile websites and making it similar to that of mobile apps.

A Thorough Digital Marketing Plan For Your Online Business

In the current digital age, the overall notion of how you reach out to customers has changed. Digital marketing has become the core phenomenon for an online business. You cannot just launch an online business and hope the consumers will come on their own. You need to have a marketing plan for targeting your prospective consumers, building a user base and increasing sales.

Digital marketing is still at its nascent stage and most online businesses are unable to understand how to conquer it. Having helped countless startups reach their targeted userbase, FATbit Technologies surely understands how and what is required to get maximum ROI.

The fact of the matter is that the competition is fierce online and a well-planned strategy is needed in order to have an edge over the competition. This strategy takes into account five different areas that online businesses need to look at. This includes:

  • Plan
  • Reach
  • Act
  • Convert
  • Engage

Plan

There have been several cases where online businesses, despite doing digital marketing, are unable to reap in the benefits. The major reason behind it is not preparing any kind of plan of action. If you have a proper plan in place, it becomes easy when it comes to execution. There are several digital marketing tools that would help you easily create an otherwise formidable plan. Moreover,good planning resonates into better returns.

What strategy you should employ?

  • Build an agile and calculated approach to digital marketing.
  • Select target market segments and properly define targeting approach.
  • Define your online value proposition properly including review of your business as well as revenue model.

Take into account the 4Ps of marketing – Product, Price, Promotion and Place.

Reach

Promote your content and draw people towards your website. This is when the consumer is at the exploration stage. This stage involves building awareness about your online business as well as your brand. Your primary aim must be to build traffic towards your overall web presence,including your business site as well as social media pages. This calls for continuous inbound communication as well as planned campaigns.

What strategy you should employ?

In order to reach out to prospective customers you should –

  • Define a key brand message that will help you make consumers aware about your business as well as increase their purchase intent.
  • Select various channels and platforms where you would target your prospective consumers.
  • Prioritize each channel for spending based on expected returns and effectiveness.
  • Optimize Google AdWords as well as social media marketing.
  • Go full throttle on PR and influencer outreach.

Key metrics to keep in mind

  • Unique visitors
  • Value per visit
  • Social media followers

Interact

Often missed, this stage lies between enticing consumers to visit your website and converting them. This is when the consumer is at the decision making stage. It is all about increasing interactions and persuading site visitors as well as prospects to take the next action that would lead to conversion. Before you employ best practices for conversion, you first need to identify those options.

What strategy you should employ?

  • Define consumers’ persona highlighting exactly how and why a buyer would make the decision to buy your products or services.
  • Review the journey of the consumers using Analytics as well as feedback tools.
  • Define all the goals and events offering crucial insights to measure consumer interactions.
  • Improve landing pages as well as personalized onboarding.

Key metrics to keep in mind

  • Leads
  • Average time on website
  • Social media engagement

Convert

For online businesses, this stage is extremely crucial as it entails the conversion from lead to sale when consumer is at the purchase stage. After creating interaction with the visitors, online businesses need to put forth certain entities that turn them into paying customers.

Suggested Read: Conversion rate optimization hacks you probably did not know about

What strategy you should employ?

  • Review all the conversion funnel of the website and quantify targets.
  • Focus on omni-channel interactions for increasing revenue per visit rather than revenue per user.
  • Define each and every path that leads to purchase.
  • Test CRO via multivariate site and AB testing for best results.
  • Use site personalization, retargeting, and behavioral remarketing.

Key metrics to keep in mind

  • Sales
  • Conversion rate
  • Average order value

Engage

The story for digital marketing does not end at conversion. You need to have a long term engagement plan, where you develop a relationship with the consumers to convert one-time buyers into repeat customers. This can be achieved by social presence, on-site communication and email interaction. This engagement also results in consumers advocating for you, bringingmore consumers.

What strategy you should employ?

  • Include a consumer loyalty program and create a consumer engagement plan.
  • Review customer satisfaction drivers and effectiveness of feedback.
  • Consolidate a post sales communication plan via email and social media marketing.
  • Manage social media campaigns by highlighting past customer experiences.

Key metrics to keep in mind

  • Repeat purchases
  • Consumer loyalty
  • Referrals

Conclusion

Creating or refining a digital marketing plan is just the beginning of the journey towards making the most of digital and social media.You need to have a well laid plan in order to properly capitalize on growing digital marketing trend. As we enter 2018, digital marketing landscape is changing with focus shifting towards mobile and social media. Although the modern digital marketer must take into account each and every channel, having a targeted approach as mentioned in this post is enough to ensure optimal results.

How mobile commerce is helping revolutionise different sectors

M-Commerce, a term coined by Kevin Duffey in 1997, now MD at Cyber Rescue Alliance;  stands for mobile commerce and has been the rising star of e-commerce for the past decade. M-commerce allows retailers and consumers to interact and trade using wireless technology on mobile devices.

Thanks to our smartphones and of course the internet, we don’t need cash or even a debit/credit card when trading online these days. According to a recent survey by Deloitte, people check their phones for an average of 47 times in a day. This suggests how religiously the masses are hooked onto their phones and how big an impact does mobile and wireless technology have on them. Being able to have the retailer in their pocket gives customers the freedom to avail services anytime and from anywhere.

With over two billion people estimated to do an online purchase by the end of 2017, this technology has given retailers an advantage over their competitors. Mobile SEO has also gotten a huge boost in the recent years as more and more consumers are using mobile devices to research, find and buy stuff.

Mobile commerce allows ubiquitous access to required information irrespective of time and place. These context sensitive and location-based services include online purchases, promotion, mobile advertising, relationship building activities and customer support. Retailers can now personalize the interactions between the consumer and their smartphones, thereby increasing the opportunity for individual marketing.

What do the statistics say?

Statistics by Invesp reveal that 56% of smartphone and tablet users are looking forward to making an online purchase for the coming holiday season. This accounts for around 19% of sales that are made using a mobile device and this is expected to rise to a minimum of 27% by 2018. One big reason behind this rise is the popularity of mobile apps.

Such a rapid increase is indicative that m-commerce with the aid of the internet has changed the way we live, by giving people new and better ways to communicate, congregate and spread information online.

Studies also reveals that 89% of people check their phones moments after waking up and 81% users will use it before bedtime. This shows us how mobile addiction is slowly moving towards mobile etiquette. It is also very interesting to note that we mostly use our phones while watching TV and ironically when out shopping.

Setting New Standards for Personalization

Because mobiles are so personal, M-Commerce provides marketers with the opportunity to design tools and information in a way that can be targeted towards a particular age group or other unique users. The growing number of smartphones is the sole foundation for M-Commerce consolidation.

The increase in the sale of mobile devices is directly proportional to an increase in the online purchasing power of the consumers using the very same devices. For e.g. Mobile sales grew from $18.49b in 2014 to a whopping $30.19b in 2017 in the United States. Eventually, the online mobile shopping percentages also rose from an 8% to a 15% in the same time.

mobile shopping

M-Commerce has reconfigured the consumer behaviors’ and also the retail sector completely. The focus of retailers now lies with loyalty cards, discount schemes, shopping lists and scannable barcodes. On the retailer’s side ubiquity would mean being able to reach out to your audience anytime and anywhere and by keeping them in the retail environment constantly.

As for the users, they get more control, both in terms of access and use of the information and this also empowers them to perform tasks in an efficient manner. It gives them an option to search among a large number of products and also find the best price for a commodity in the market instead of hedonic spending, which directly influences their attitude and behavior in the retail environment.

Location-centric Benefits

In this era of virtual reality, retailers have bought localized apps to our everyday lives. The Global Positioning System (GPS) allows a retailer to know the exact location of their customers. Such technology gives them a better understanding of the needs of their target audience.

Verizon has very aptly quoted that ‘The key to succeed in the future is to meet shoppers where they are and no one wants to be left behind.’ Keeping this in mind, it is fairly easy to describe mobile apps as being more than just catalogues. In addition to that PWA and responsive web design is also gaining traction.

We can see a good amalgamation of integration and sophistication in mobile applications that are being of much help to the consumers. Below given are a few technologies that mobile-commerce can benefit from:

  • NFC (Near field communication)
  • RFID (Radio Frequency Identification Technology)
  • Bluetooth and Infrared
  • AR Augmented Reality and camera-based applications
  • Smart objects, light beams and sensors
  • GPS (Global Positioning System)
  • WI-Fi and UWB (Ultra Wideband)
  • Magnetic field and beacon mapping

Convenience is King

M-Commerce has now equipped millions of people to become comfortable with the concept of browsing and shopping over their smartphones. This has helped M-Commerce become an integral part of every business’s marketing strategy. With the help of bots, retailers can now access and reply to customers in real time. It also helps them know more about their users and eventually provide them with a more personalized experience.

Smartphones are also the future of single payments and with this, the retailer has the option to remove any barriers that may turn away impulsive buyers from your mobile application. People can now approach device terminals for mobile payments using NFC. Apple Pay and Google Wallet reconfigure their retail sectors depending on the latest consumer behaviors’.

M-Commerce and retail sectors: Examples

We have already established that in the near future, mobile commerce will have a strong impact on almost every industry in the market. Smartphones have given us the freedom to do anything from anywhere. Here are a few examples that demonstrate the impact of M-Commerce on different online retail sectors currently:

  • E-Commerce: With the introduction of ecommerce, people usually browse online for better prices and discounts. Their mobile allows them to search for the best value of their commodity while being in store so they can decide where to make their purchase from.
  • Online Food Delivery: Mobile applications like Grubhub, Seamless and UberEats provide menus from various joints around your area. You don’t even have to worry about knowing your location as the GPS does it for you and filters out restaurants that will deliver food.
  • Daily Deals: Most E-Commerce retailers provide daily deals to their customers like a 70% discount or buy 2 for the price of 1. They give huge discounts valid just for 24 hours or even less sometimes. Such deals are also filtered given your previous browsing history thereby giving you the deal you most likely cannot refuse.
  • Travel: The online travel marketplaces have become one of the most lucrative concepts, both for retailers and the consumers. You can book your entire holiday including travel, hotel and car rentals. Many travel aggregators provide affordable adventurous experiences and sightseeing tours that are filtered according to your GPS location and you can book them in a jiffy. M-Commerce has enabled travellers and travel agents to interact without having to physically contact each other.
  • Grocery Shopping: Consumption oriented virtual supermarkets are the most preferred choice of consumers these days. There are many smartphone apps that allow you to locate products and compare their prices , create shopping lists, look for special offers, promotions, deals and make payments in a ‘contactless way’ eventually. Supermarket giant, Tesco HomeStore in South Korea has launched virtual supermarkets in subway stations all across the main cities. Users can scan QR codes of products using their smartphones and order online while going to work. The groceries are then delivered to their doorstep within the same day.
  • On-Demand Services: Because these days there is a mobile app for everything, hiring a plumber or sending your friend flowers across the country is just a few clicks away. On-demand services are available across a variety of platforms like home, care, health and beauty services. These key providers have bought a new dimension by allowing users to enjoy services and products they love without any hassles.
  • Cab Booking: One of the first sectors to be influenced by M-Commerce, apps like Uber are already a big part of our daily lifestyle. GPS location mapping and contactless payments have made it very convenient for people to find cabs around any area, while providing an equal ease to the cab driver when trying to locate their customers.

What can we conclude?

All figures and statistics point out to the fact that M-Commerce is slowly becoming the preferred choice of communication and shopping for both retailers and consumers. It provides a lot of convenience along with various other features that make decision making much easier.

M-Commerce will significantly have an impact on the financial, transport and retail loyalty areas in the coming future. We have come to live in an age where mobile phones are being used not only for browsing, online purchases and social media, but they are also being used as digital wallets these days.

M-Commerce continues to preserve its uniqueness by using different interaction styles, value chains and usage patterns. Yes, it does feel like the future is here, but the M-Commerce industry is surely full of fresh and new ideas that keep surprising us every day.

Good News For SMBs – WhatsApp Releases Dedicated App For Business

Small and medium online businesses have been using WhatsApp for a while now to market their brand and connect with customers. After using other channels like Facebook, Instagram, Pinterest, and SnapchatSMBs have leveraged this instant messaging service too and are doing quite well in terms of sales.

The matter of fact is not just the businesses, customers too look forward to connecting quickly with the seller through their WhatsApp contact- it’s quick and handy. So it was high time for WhatsApp to bring in few business centric features to simplify commercial chats and help this segment.

And, not just certain features WhatsApp announced a whole app for businesses- WhatsApp Business App

Seeing the latest trend, WhatsApp has released a dedicated app- WhatsApp Business app in an effort to make communication between businesses and customers more streamlined.

Officially announced in September, this app was going through testing with businesses like MakeMyTrip and bookmyshow.

WhatsApp business is now available for download via Google play in Indonesia, Italy, Mexico, UK, US and India. However,iPhone users will have to wait.

So, why we’re calling it a good news for SMBs?

  • Over 80 percent of small businesses in India and Brazil communicate with customers and grow their business using WhatsApp.
  • WhatsApp also claimed that 84 percent of SMBs think that WhatsApp helps them communicate with customers.
  • 80 percent of SMBs think that WhatsApp helps them grow their business.

As per the stats shared by NDTV in their post, this release is well-timed.

Built and launched with a focus on small businesses, the WhatsApp Business app allows businesses to be a part of the messaging platform that has over 1.3 billion users worldwide. The business app offers business-centric features, which were lacking in the original WhatsApp.

With its amazing features like add business description, email, store address and website link on the app, you can manage personal, commercial connections/chats separately.

Let’s take a look at this new business app by WhatsApp. We’re going tell you everything about- how it works, what the most useful features are and what’s new in this app for a business.

Profile Features

Business Description

Businesses can now add a business description to their WhatsApp profile for the customers who want a quick overview. The business description section is like the about us section on website where you can put light on your products, service. Try to keep the business description as small as possible for better readability.

Business Account

Category

The category section on your profile will catch the attention of relevant audience. It lets businesses select the category they belong to, for example clothing, food, travel, etc.

Choose Category

Also read: You Can Now Follow Hashtags On Instagram: Marketing Alert For Businesses

Address

Now it’s easier to let your customers know the location of your business. The WhatsApp business app is integrated with Maps, allowing customers to locate the business easily. You just need to fill in the details to let your customers find you through Maps.

Business Map

Website links

You can now mention your website on your WhatsApp Business App profile. It also gives the option to add more than one website link,so businesses can now add their social media links too to their business profile.

Business Hours

Business Hours

While most online businesses are open 24*7, some prefer to keep the weekend to themselves. WhatsApp business allows you to mention your business hours on your profile itself. This will help businesses in creating better customer experience thus resulting in more conversions.

Edit Business Hours

Also Read: Facebook Tweaks NewsFeed: Businesses Revamp Social Media Strategy

Automated Messages

Greeting Message

Every business (Especially SMBs) wants to welcome their customers. Sending a welcome message to all their customers can be a difficult task. Through WhatsApp business, they can send an automated welcome message to their customer. When a customer sends their first message to any seller/business, an automated welcome message would be sent to them. See the image below for an example of the same. You can add a welcome message of your choice to the profile.

Business Away Message

Away message

For an online business, customers believe that the business is available 24*7, which is not possible for all businesses. You can now easily let your customers know that you are not available to handle orders (at the moment or anytime) by sending away messages to them. The away messages can be easily added and schedule as per your preferences. Business can select whether the message must be always sent, or customize the time for when it is to be sent (during or beyond business working hours).

Away Message Edit

Quick Replies

Thanks for ordering with us, 15% discount on all product- there are many of such common replies that business have to send to their customers. To provide ease to businesses, WhatsApp has introduced quick replies feature. Businesses can now save messages, which they want to send out to their customers.Multiple messages can be saved in the quick reply section. See the image below to understand how to activate the quick replies on your chat screen

Quick Replies

Messaging Statistics

To check how effective WhatsApp Business profile is for a specified business, a section has been added, which shows details like messages sent, messages received, messages read, etc. These stats will show if the messages you send are read by the customer or not and how many people respond to it. This section will help businesses assess if they are utilizing WhatsApp business most appropriately or not.

All the features are created keeping in mind the problems faced by on a daily basis. They now have yet another platform to market their products and reach a wider audience. It would be interesting to see how businesses make the most of it. There are many questions as of now- like, will the conversions of small and medium businesses increase with WhatsApp Business App? Explore it and let us know in the comment section below what you think about this new WhatsApp Business App.

What Does The Future Hold For Travel Industry In 2019?

Evolving trends have brought many changes to the travel distribution landscape in the past few years. Not just inevitable, change is now a necessity to remain relevant.  We can expect a great many changes in the future too, which will benefit both the sellers and travelers.

Before we jump to what 2019 will bring forth, let’s quickly take a look at the current events first, as they are going to transpire the veritable future of travel businesses.

By now we know the last year was all about keeping travelers happy by providing fast, simple and effective travelling solutions. Sellers have been doing it pretty much the best they can but to thrive in the overbearing competitive travel market, it’s time they ask the right questions to themselves.

  • How travelers would want to travel in the coming future?
  • How to adapt to the changing needs of the marketbe it technology or community related?
  • We all want our travelling experience to be flawless, unique and thoroughly personalized?
  • What else does technology have to offer?

Looking at your strengths and weaknesses, always ask what is it that you want to achieve and what will convert the future travelers into happy customers?

If we look at 2019, with artificial intelligence and enormous amount of data at their disposal, sellers can look forward to personalizing offers for higher revenue generation. But that doesn’t imply all travel companies just need to focus on AI and data.

With advanced technology at your fingertips, it is very easy to get distracted with a variety of likely ideas that can bring you on top of your business. Having a clear mind and focusing on key suitable priorities must be the focus of businesses that aim at bringing profitable changes to their customers’ journey. Let’s have a look at the most anticipated trends that can help you achieve this in 2019.

Investment trends

In a recent report by Deloitte, the global travel industry gross net reached $1.6 trillion in 2017 and now accounts for an amazing 10.2% of the Global GDP. Travel giants like Airbnb and Uber along with many others continue to raise capital while many other tours and travel adventure companies are growing expeditiously.

Although we have previously seen a gap in funding, many investors are taking risks nowadays by investing outside core geographical areas like China, Latin America, South East Asia and India.Meanwhile, existing players are keeping up with the competition with their own venture investments.

Global travel industry is estimated to hit record revenue of $370 billion that accounts for a 5% growth by the end of 2018.

Machine Learning and QTrace

A subset of AI, machine learning equips a computer to undertake decision making for a given situation without requiring any human intervention. Big data empowers computers to do this and can help users with effective web search, dynamic pricing, speech recognition and many other things in the future.

The latest QTrace is yet another application waiting to utilize its full potential this year. A Bluetooth item tracker can now help you locate lost items like keys, luggage, your pet or wallet.

Investing in such arenas can eventually help your users avoid worry if they can’t find their valuables on a vacation.Availability of intelligent machines to help them out 24/7 can give them a smooth experience.

Cloud Computing

Digital transformation has been a key ingredient to maximize returns using customer information. Cloud computing uses scalable computer resources and IT infrastructure to harness large amounts of data to provide users with facilities like chatbots and virtual assistants all around the clock.

Use cloud computing to manage data efficiently across different channels like social media, review sites, affiliate networks etc. You can also directly integrate your information with data analysis tools to gain insights using cloud computing.

Read More: Things To Consider Before You Pick A Name For Your Business

AI, Voice Search and Robotics

Artificial Intelligence is all set to provide sellers with data that helps analyze customers and then tailor results in accordance with the demand supply pattern. Most communication platforms now come with in-built intelligence that has the capability to understand and interpret large amounts of data. This can help sellers offer an accurate and highly personalized experience.

Many travel apps are integrating voice assistants and natural language search into their user interface. Digital assistants will now accompany you everywhere and can book your tickets or find you a ride anywhere.

Robotics is another field gaining popularity in the travel industry by offering opportunities for creativity and long lasting customer relationships. Robots can actually get jobs done more quickly and effectively. These come with features like voice recognition, advanced sensors, great mobility and a unique ability to interact with their environment.

Focus on Travel Satisfaction and Safety

Increased communication channels focus on customer experience rather than any other marketing strategy. Retailers now invest in customer experience design & management, fraud prevention, guest relations and loyalty program management as a means for revenue generation.

Social media plays a dynamic role as sharing travel experiences and research on travel destinations helps users see brands for what they are and influence their buying decisions. Providing a seamless travelling experience like no check –in lines at the airport and looking for an eatery late night is what empowers customers to invest with you.

Geographic Distribution –Trending Destinations

Although United States and Europe have been home to amazing trending destinations previously, the winds are now blowing towards the East. A study shows that from the 2013 to 2017, the major share for travel tech is still dominated by the United States at 33%, but we can see new players like India at 31% and China at 10%.

The EU nations like France and Germany failed to attract more than 6-7% of tech and tourists. This clearly indicates that travelers around the world are focusing more on exploring the Asian countries.

Trending destinations can help you provide better deals, packages and discounts to your customers in their preferred locations.

Emerging Categories & Increasing Demand for Experiential Travel

The past few years have witnessed many lucrative changes in the services and experiences provided by the travel industry. The online travel market is no more limited to hotel and travel bookings.

The entire industry has experienced striking changes as machines have come of age. Digitization has helped sellers amass loads of data that they can now use to target customers. We are looking forward to many industry players investing in subsidiaries targeted solely on adventure treks, water sports and spiritual experiences.

Travelers will also be inclined to invest more on experiential travel rather than vacationing on the usual, much-frequented tourist spots. They look forward to spending more time, money and effort exploring local cuisines, lifestyles and culture.

‘Bleisure hotels’ are specialized to accommodate the suits, in case they want to enjoy the destination along with their business meetings. The MeliáDe Los Duques Hotel in Madrid is a great example that offers various activities like exclusive visits and guided tours promoting cultural tourism to its clients.

Knowing what exactly your customers want can help you earn loyal customers in the long run.

Read More: How To Outsmart Competitors With These Simple E-Commerce Tricks

The Comeback of Luxury Travel

Budget vacations and travelling is not something that everyone is looking for. A report by Amadeus suggests that luxury travel has a projected growth of 6.8% in the next decade which is more than the growth of overall travel being at around 4.8%.

Luxury tours are most likely to attract reward hunters who aim to get the most out of their travel be it an exclusive yoga retreat in North India or a private cruise sail in the Caribbean.  Travelers are seeking out extraordinary travel experiences and best of the facilities, and they don’t mind paying for it.

Customer profiling, pre & post travel support can encourage sellers to understand their role in the traveler’s journey and can help them adapt to their preferences and needs. The new age traveler isn’t restricted by finances and they look forward to pamper themselves by trying something new every now and then.

Understand your role of offering a luxury experience that is exclusive, curated, experience-led and personal.

Endangered Natural Places to get a boost from Tourism

Although the list of travelling destinations is endless, endangered habitats and famous cultural heritage spots have been inviting travelers from all over the world. Natural habitats are facing environmental problems due to the interference in the ecosystem and are thus on the verge of extinction.

Places like The Great Barrier Reef, Galapagos Islands, The AoPhangNga National Park and The Great Wall of China have been flooded with visitors all year round.  Travelers aspire to check such exclusive destinations off their bucket lists.

Certain wildlife and cultural heritage is now on the brink of facing severe consequences due to over tourism and disruptions in the natural ecosystem. People hope to visit these before they are closed for public visitation.

The question now remains so as to how these destinations will address the problems caused by over tourism in 2019.

Conclusion

New trends educate travel industry retailers and agents on how travelers would want to travel in the coming future. It is an insight on how they can adapt to the changing needs of the market be it technology or community related. With artificial intelligence and an enormous amount of data at their disposal, sellers can look forward to personalizing offers for higher revenue generation.

Sellers now have the ability to sell museum tickets to art history lovers, food deals and discounts to foodaholics, city tours to vacationing families and absolutely anything that can happen after a airplane lands.

Travel companies can now build their technology according to the latest trends and present potential solutions to their online global audience. Investors must constantly innovate and invest in the latest tech to survive competition.

Sellers must be able to provide meaningful product choices in a cost effective manner to meet the demands of the new age traveler that can either be reward hunters, simplicity searchers or obligation meters.

With a greater role of travel advisors, customer personalization and advancement in technology we are looking at another eventful year for the travel industry in 2019.