Category Archives: Uncategorized

Running a Charity Stream with Lightstream

Over the years, through Extra LifeGamers for Giving, and similar events, streamers have demonstrated the ability to raise millions of dollars for charities through marathons and viewer donations. We’re continually impressed by how generous gamers and streamers can be, including their helping us raise $2,880 for AbleGamers at TwitchCon!

Anyone who’s done a charity stream knows that it’s an endurance event where you truly earn the money for your cause. Fueled by sugar, coffee, and energy drinks, marathon streamers provide hours upon hours of entertainment during their uninterrupted streams.

One of the ways to keep things interesting for your audience (and take the streaming load off your back) is to involve multiple people in your stream. Not long ago, we got word from Lightstream users VisNomadic about how their team accomplished this using Prism.

Prism is our browser-based tool used to simplify streaming with multiple people. By using a shared URL, you can stream with up to four players at the same time no matter the broadcast software. (If you’re interested in seeing it action, we made a tutorial video.) Prism can be a huge help during charity streams because you don’t have to carry the entire show by yourself. It’s also a unique and novel way to present multiple views of the same game, helping attract and retain new viewers.

For VisNomadic, they have a cast of 10 people. While having that many people might seem like it would make for an easier marathon because it means less time per person, it also means more work on the backend such as scheduling, switching, and coordinating the stream over different broadcast equipment. Prism takes care of all of that. For their 10-person team, VisNomadic assigned streamers to different shifts. When it comes time for the next streamer to take their shift, Prism allowed them to have someone start streaming to the player two spot while player one was in solo mode. All they had to do was switch solo mode over to player two, and then that person was live on the same channel without having to take down the stream. Think of it it like a relay race or tag team wrestling. The transition was natural, as you can see in this clip:

Watch on Twitch

The VisNomadic stream features a group of streamers each using their own unique streaming setup, so they used Prism to achieve a multi-cam style show. Whenever they needed to switch to a new streamer, there were no technical complications; they just streamed to their Prism RTMP and streamkey instead of their normal streaming account with the broadcast software they already use. No other settings needed to be changed so it was easy for others to get involved.

One way to help raise money during a charity stream is to get your audience involved. VisNomadic did this by creating characters in the Sims in the likeness of the donators. Another example of this was in Left 4 Dead 2 where people who made donations were able to request mods to wildly change up the gameplay. Prism made it easy to showcase the full team playing as these characters, getting more of the donators on screen at once:

Watch on Twitch

Prism makes it easy to combine multiple streamers onto one channel with a streamlined interface and options. You can have up to 4 players in a pre-designed layout. If you’re looking for more control of your design, Lightstream Studio is the way to go. You can create any number of scenes with different layouts – using RTMP Source layers to bring in feeds from your different participants. While it’s a bit more time to setup – this gives you much more flexibility for your show.

Whether you decide to go with Prism or Studio, Lightstream gives you the tools to do some truly unique show formats and get more people involved in your charity stream. We hope these tools help make your next charity stream more successful! If you use any of our tools to help fundraise, please let us know so we can promote your streams and help your raise more for your cause.


The importance of intellectual honesty and awareness in engineering leadership

Last week we announced hiring Jenny Farver as our Chief Technology Officer. Announcements are wonderful to get the word out, but I thought I would take a few moments to share some more context around it all.

From the very beginning, we have been committed to building a strong culture and environment to empower people to do their best work. We would talk to each other as founders, read everything that we could, and iterate to build the place we have always wanted to work. A place where you are happy doing what you love with people you love.

I may be biased, but I think our team is incredible, and am thrilled that they chose to share their journey and talent with us at Lightstream. That is a responsibility and trust we don’t take lightly. Our leadership is responsible for making Lightstream a defining part of each person’s career where they have had the greatest opportunity to grow personally and professionally. We want our team to leave Lightstream fundamentally better than when they arrived.

Co-founder Dan Trocchio in a meeting with Lightstream staff
Co-founder Dan Trocchio breaks down our video pipeline during an engineering retreat

In the middle of last summer, our co-founder and CTO, Dan Trocchio, came to me after having just taken his first vacation in years. He shared that he had given some serious thought about Lightstream’s future and his role in it and after much consideration, he believed that he would be most impactful to our team’s future success if he focused on our code and technology.

Up until this moment, Dan was splitting his time and his mental energy trying to fill two roles: 1) our super talented founding engineer and 2) the supportive technology leader our team needs. These are two very different jobs and career paths. To do either well, you have to commit to that path as they both require enormous amounts of focus, time, and practice. It took an immense amount of self-awareness, trust, and courage to be able to share that with me and I am grateful to him for that.

I quickly recognized that we now had a few opportunities. First, to find an incredible operational technology leader who could fully support our engineering team members. Secondly, to add some fresh perspective to the team. As four founders, the leadership positions were filled from the beginning and it was a completely homogeneous group. Lastly, we could use this change in our leadership to make some big cultural and operational changes on the engineering team.

Dan and I sat down to write out all the traits and qualifications we were looking for. Most of them came back to our core values, humble leadership, and operational efficiency. “Who’s writing and measuring the engineering plan” and “who’s making sure that our team is heard, growing, and happy”. We were looking to address the current challenges and those that lied ahead. We shared that list with Drive Capital’s Robert Hatta and talked through what our future looks like. We asked for a diverse list of candidates qualified to be CTO of our highly technical team – and he delivered.

CTO Jenny Farver in the Lightstream Office
Jenny Farver at Lightstream HQ

I won’t go into the details of every interview, but the connection with Jenny was evident in the very first meeting. Our 30 minute coffee became hours of talking about team values and dynamics, empathy in leadership, and what it really means to build an incredible culture. It was clear that we had many shared values and both held close to our hearts that the lovely humans who have chosen our team are the most important part of the business we are building. She won over the rest of the team just as quickly and has clearly been the right choice.

When we announced it internally to the team, we simply defaulted to transparency to give everyone the full context around the decision and the process to find the right person. Dan stepped up with a lot of courage and talked. Things weren’t going well because one person was overloaded trying to do two very different jobs and running low on time and energy to do either well. I then shared our process. I talked about the new division of labor and how Dan’s principal engineer role will be continually focused on building incredible technology and being a great engineering mentor for the team. And that Jenny as CTO will be supporting and scaling a world class team, to “empower every engineer as a decision maker”, and to drive the operational efficiency of our engineering team.

The team was ecstatic. They got Dan back in the code where they could build great things together AND a supportive new leader to drive our mission and help take the team to a new level. Our leadership got an inspiring and fun new addition to build on our experience and provide a fresh perspective. The impact in just a few short months can be seen across the entire company. I am so grateful to have a brilliant co-founder like Dan who can make the right call even when it’s scary and uncomfortable. And I’m also very grateful to have Jenny join our Lightstream crew. So much to come! Stay tuned

Lightstream Raises $8M Series A Round

Lightstream Raises $8M Series A Round to Enhance its Unique Live Streaming Creative Suite and Technologies

The new funding will accelerate the company’s already rapid growth – expanding its team and global presence to introduce powerful new opportunities for content creators.

CHICAGO, February 26, 2019 – Lightstream, an innovator in live streaming technology, today announced that it has raised $8M in Series A funding led by Drive Capital. The Series A includes $6M invested from Drive Capital, MK Capital and Pritzker Group, and an additional $2M from Silicon Valley Bank. Since the company was founded in 2014, Lightstream has raised a total of $9.8M.

Lightstream delivers innovative, creative broadcasting products and technology that empower storytellers and address the biggest challenges creators face. With the growth of its business and the support of this funding, Lightstream will focus on scaling its highly technical team, powerful new capabilities for its creators, impactful partnerships, and global expansion. Lightstream’s mission is to support creators along their entire journey. This year, Lightstream will provide its creator community with ways to help grow their audiences, and with that growth, turn their passion into a career.

In April 2018, Lightstream entered into a strategic partnership with Microsoft’s streaming platform, Mixer. This exclusive partnership has integrated Lightstream’s live streaming Studio into the native broadcasting experience for Xbox and Windows users. Since that integration, and along with the explosive growth of the live streaming industry, Lightstream’s content creators nearly quadrupled this past year and streamed 8.5x more hours in just one month of 2018 than in the entirety of 2017.

“2018 was an incredible year for us. Our creative tools are used by thousands of creators every day and our team is more excited and inspired than ever. The growth has provided loads of data and really stress tested of our technology allowing us to make rapid improvements to the quality and consistency of the experience for every streamer,” said Stu Grubbs, Lightstream Co-founder, and CEO. “We started our company to simplify that first step in the creative journey and make streaming easier. With this funding, we will continue to support creators on the rest of their journey with growth and monetization.”

Since the launch of the Microsoft partnership, Lightstream doubled the size of its team with world-class talent to serve their rapidly growing community. Lightstream has also hired for two key leadership roles: Chief Technology Officer, Jenny Farver, who leads the engineering team, as well as a Director of Streamer Success, Drew Pierce, who provides content creators with the highest levels of support. Lightstream also worked to globally expand its footprint across North America and Europe in 2018 and will further expand into Asia and South America in 2019.

Drive Capital General Partner, Andy Jenks, has also joined Lightstream’s Board of Directors. “Lightstream is an incredible company that has seen tremendous growth because of smart and efficient practices. Stu and his team stand at the convergence of multiple massive and rapidly growing industries,” said Jenks. “Stu has immense passion and a keen vision for what they can do for creators and the impact Lightstream can have in live streaming, gaming, and beyond. They have assembled an incredible team, made smart strategic moves, created massive partnerships and are building towards something so big that we had to be a part of it.”

With more information and exciting news to come in 2019, be sure to follow Lightstream on Twitterand at

About Lightstream
Lightstream is a Chicago-based startup built with a true passion for live video production, gaming and supporting the explosive growth of creators and their communities. Its cloud-based technology and products transform difficult technical hurdles into streamlined workflows. Lightstream empowers creators to effortlessly share their passion, talent, and creativity on live streaming platforms like Mixer, Twitch, Facebook, YouTube and more. 

The growth and role of streaming in esports

In a way, Lightstream’s roots are in esports. While we created our software to help stream all types of gameplay, from competitive to casual, there’s no denying the effect esports has had on our company. My co-founders, Stu and Aaron, both spent time at GotFrag/Major League Gaming (MLG) and World Cyber Games in the early days of their gaming careers, and Sundance DiGiovanni (Co-founder of MLG) is a Lightstream investor and advisor. Because of these roots, we’ve kept up with the industry over the years, cheering on our favorite teams and participating in several esports events.

DreamHack event in Austin, TX 2016
We’ve sponsored booths at past Dreamhack and MLG events.

Esports has been on the rise, and I’d argue a large part of that is due to streaming. After all, exposure equals awareness, so more streams for a game means more views and popularity, which leads to more interest in seeing that game played by the best on a bigger stage.

Aaron answers live streaming questions at an MLG event
Aaron answers questions at an MLG event

As my co-founder Aaron Hassell put it: “The rise of esports is inarguably tied to livestreaming. Around 2010, esports experienced an inflection point as access to consumer level broadcast technology and platforms such as Ustream and (later Twitch) allowed events of all sizes to expand beyond regional confines. The excitement of those experiences drew a wider audience and soon concurrent viewership of broadcasts became the measuring stick for success.

When making a competitive game, developers now need to consider the potential impact of esports on their business. Making games that will be popular for esports needs to account for a game that is entertaining from both the player and viewers perspective. To maximize reach, a game needs to be easy for competitors of all skill levels to stream.

With this in mind, we’ve built Lightstream GSDK and Lightstream Cloud to help developers build communities around their games by supporting more and better content creation, a win for everyone from game devs to gamers to viewers. Lightstream GSDK is a plug-n-play solution to easily add native streaming and highlight clipping to a game, while Lightstream Cloud enables automated live video production.

The folks at NJ Games recently explained The Rise of Esports with an extensive roundup. As displayed by the most watched games on Twitch and YouTube, the games generally most viewed are competitive titles most heavily featured in esports competition. From League of Legends to CS:GO to Overwatch, the games with viewership and staying power are the same we see on the esports circuit. When you add in the fact that on Twitch, for example, 7.58% of users are watching over 20 hours of content per week and the average user is spending more than 100 minutes per day on the site, that’s a lot of time and dedication that translates to watching and following tournaments and formal competition. Check out this infographic they put together:

Esports keeps growing, and streaming is playing a huge role in it. We at Lightstream are excited to contribute to the continued growth of competitive gaming!

Lightstream Acquires

Lightstream Acquires, a Live Streaming Analytics Platform That Delivers Free Tools for Video Game Streamers

The platform also offers robust analytics tools for game publishers, developers, and brands to properly evaluate and intelligently build their influencer marketing strategy.

CHICAGO, March 14, 2019 – Lightstream, an innovator in live streaming technology, today announced that it has acquired, the industry-leading discovery and analytics tool for live video game streaming content. Lightstream delivers innovative, creative broadcasting technology and products that empower storytellers and address the biggest challenges streamers and content creators face.

Arsenal’s discovery and analytics tools serve two connected audiences: video game streamers and video game publishers, studio, or brands.

  • Streamers utilize Arsenal’s free broadcaster profile to easily view, understand and learn how their content is performing and insights to identify and grow their audience.
  • Game publishers, studios, and brands pay for Arsenal’s authoritative platform of tools to effectively build their influencer marketing strategies. streamer profile and analytics report
Streamer profile and analytics

“We started Lightstream to simplify that first step in the creative journey by making streaming easier,” said Stu Grubbs, Lightstream CEO. “The second step is learning to identify and grow your audience. With the acquisition of Arsenal, we begin to help content creators optimize their stream, understand their audience, and what content is working for their channel. Arsenal is the only intuitive analytics platform that delivers its data in a smart, easy-to-understand way so that brands and streamers can really put the information to work.”

World-class game publishers, indie game developers, and brand leaders are among Arsenal’s impressive roster of industry clients and include PUBG Corp, 505 Games, and Discord. custom influencer report
Custom influencer reporting

These clients have access to data across thousands of games and millions of broadcasters. They can search across over 7.5 Million broadcasters by games played, language, affiliation, or popularity across the six most popular streaming platforms – Mixer, Twitch, Facebook, YouTube, Mobcrush, and Smashcast.

Arsenal’s streamer analysis can incorporate: broadcast details with breakdowns by game, usual time and day of broadcasts, growth and viewership metrics, active days per week, and averages of stream hours by day, minutes watched and viewers per broadcast.

Stu Grubbs and Reed Scarfino compare notes
Lightstream CEO Stu Grubbs compares notes with Co-Founder Reed Scarfino

“The majority of the industry is operating out of spreadsheets and self-reported data. This doesn’t scale and leads to huge inaccuracies that serve only to hurt brands and streamers. Wasted dollars or inaccurate data will only reduce the confidence level in this channel for brands,” continued Stu Grubbs. “Arsenal gives brands the accurate data they need to keep investing more of their budget in broadcasters and the livestreaming market. We’re proud to add this fantastic product and bright team to our Lightstream crew.”

For more information and to sign-up for Arsenal’s free analytics platform please visit, Be sure to follow @Lightstream on Twitter and at

For brands and developers interested in meeting with Lightstream about the Arsenal platform during GDC, please reach out to Reed Scarfino at or Jeff Royle at

About Lightstream
Lightstream is a Chicago-based startup built with a true passion for live video production, gaming and supporting the explosive growth of creators and their communities. Its cloud-based technology and products transform difficult technical hurdles into streamlined workflows. Lightstream empowers creators to effortlessly share their passion, talent, and creativity on live streaming platforms like Mixer, Twitch, Facebook, YouTube and more.

About is a live streaming data and analytics platform. For individual creators, it delivers free performance statistics and insights to grow their channels. Arsenal also offers an authoritative paid platform for game publishers, studios, and brands to accurately identify viewership trends across the ecosystem as well as discover, build, and track influencer marketing strategies.

Gamers for Giving: Charity Stream Tools & Resources

Being stuck in the hospital, especially as a child, can be a scary and stressful experience. Being able to relax and do something you enjoy does wonders to take your mind off your situation. Gamers Outreach is a charity near and dear to our hearts. The organization’s focus is to support kids and teens as they undergo treatment in hospitals. Their marquee program “Project GO Kart” delivers portable video game kiosks to medical facilities. The GO Karts fulfill the need for coping tools in pediatric hospitals. Their goal is to aid the healing process by providing relief, socialization, and a sense of normalcy to young patients spending time in the hospital. Not only is the cause great, we love the way gaming is used not just as the vehicle to raise funds, but also plays a large part in the delivery of services. 

Gamers for Giving at Eastern Michigan University
Gamers for Giving LAN event

Gamers for Giving is a competitive gaming tournament, streaming marathon, and LAN party all wrapped in one. It takes place every spring at the Eastern Michigan University Convocation Center and is one of the primary fundraising vehicles for Gamers Outreach. We’re huge supporters of the organization and the event. We’re sponsoring again this year and most of our Chicago office is headed to Michigan to participate. 

For those not able to make it in-person, there are some other great ways to contribute and enjoy Gamers for Giving:

Watch, Donate, & Share

Gamers Outreach has an official stream of the event March 23rd and 24th from 12pm – 8pm ET. You’ll see tournaments, interviews, and some really funny activities with some of the big name streamers at the event. We heard the fan favorite “Bob Ross Challenge” will be making a return this year!

Gamers for Giving Bob Ross challenge

There are also a whole host of streamers both at the event and streaming from home who will be raising money for the charity. Tune in and support your favorite streamers!
▷ Get the full schedule and list of participating streamers.
▷ Donate.

Spread the word on social media and hashtag #G4G2019.

Do a fundraising stream!

Gamers Outreach has made it super simple to create a fundraising campaign and collect donations. This means it’s a snap to start making a difference in the lives of kids and teens struggling with medical conditions. To make your journey from streamer to super hero even easier, we’ve provided a whole set of resources below to help you get started!

Setting up Donations

Gamers Outreach uses a platform called Tiltify to manage stream donations. What’s awesome about this is any money you raise via your own Tiltify campaign this weekend is reflected in real-time on the Gamers for Giving goal tracker!

To get started for G4G, just click this link and sign in using your broadcast platform of choice. If you already have a Tiltify account, simply create a new campaign and find Gamers Outreach in the list of possible charities. Fill out the requested information and your campaign will automatically be linked to Gamers Outreach. Finalize the details of your published Tiltify campaign and you’re ready to start raising money!
▷ Create your #GFG2019 campaign

Overlays & Donation panel

While you’re streaming, you’ll want to show your viewers how you’re making progress towards your goal. This is a great way to encourage donations and give everyone something to rally around.

Add Tiltify overlay to your Lightstream project

After you’ve finalized all the details of your published Tiltify campaign and you’re ready to add it to your project, copy your donation overlay URL (found in your campaign overview) and head to your Lightstream project. Once there, click the green “Add Layer” button, select 3rd Party Integration, and then select Tiltify from the integration list. After it’s been added, simply paste the url you copied into the layers list and you’re good to go! 

In addition to the Tiltify integration, we’ve provided some alternative overlays and panel art to let your viewers know who you’re raising money for and how to donate. Clickable panel art and links in chat are the primary ways to get viewers to your Tiltify campaign to donate. That should always be your primary call to action.

G4G Donation Panel
G4G Donation Panel
G4G Stream Overlay
G4G Stream Overlay

Marathons, Multiplayer, & Lightstream

While not required, many streamers choose to do marathon streams (in some cases 24 hours) over the weekend. There are best practices for these types of streams, but another great alternative, is to stream in shifts with a team. This way you get all the benefits of having a marathon stream, without the downsides of potential health complications.

Lightstream Prism is a great tool for streaming with friends – which provides a number of benefits for these types of streams. Not only can you get multiple people on stream at the same time – which is great for viewer engagement, you can also “Solo” streamers which allows one person to take over for awhile until someone else is able to join. By scheduling shifts, you can seamlessly keep the stream going with a steady rotation of participants! 
▷ See how the VisNomadic team used Prism to run their charity stream
▷ Try Prism

Gamers for Giving Prism Overlays

Use these branded Prism overlays to let your viewers know what your charity stream is all about!

Prism overlays for Gamers for Giving streams

Download the Overlays (.zip)

Have fun. Do good.

We hope you get involved in Gamers for Giving in whatever way you’re able this year. If you use Lightstream and are raising money – please let us know so we can help get the word out!

Lightstream Acquires GameWisp Technology to Power and Enhance Offerings for Streamers and Communities

CHICAGO, April 9, 2019 — Lightstream, an innovator in live streaming, today announced that it has acquired the technology behind GameWisp’s former monetization platform for gaming content creators. Previously, the technology-powered subscription services for streamer communities in exchange for benefits, exclusive content, and additional interaction. Lightstream will utilize GameWisp’s transaction and reward engine technology to continue the evolution of Lightstream Studio as well as introduce new products later this year.

“We have a tremendous amount of respect for team and technology behind GameWisp. Their products made it possible for thousands of streamers to effectively and creatively empower their viewers to support them,” said Stu Grubbs, CEO of Lightstream. “While we won’t be relaunching the GameWisp platform as it once was, we will be introducing some really creative implementations of GameWisp’s technology for streamers to effectively engage their audience and reward their communities. Making meaningful dollars from all your hard work doing what you love is something nearly every creator desires. We believe that “meaningful” is different for everyone and much like GameWisp we want to deliver something that empowers streamers at any stage of their journey and whatever their audience size.”

Lightstream’s mission is to deliver innovative, creative broadcasting technology and products that empower streamers as storytellers, and address the biggest challenges they face. The company’s main product, Lightstream Studio, simplifies the first step in the creative journey by making the process of streaming free and easy to use without technical hurdles. With its newest platform, provides streamers, as well as brands and game publishers, with informed analytics for audience growth. The technology acquired from GameWisp will allow Lightstream to empower streamers to build out their passion into a business by providing them with tools to engage their communities, monetize their content, and reward their audience.

For more information about the company and its platforms please visit, Be sure to follow the Lightstream team on Twitter for the latest updates and community happenings.

About Lightstream
Lightstream is a Chicago-based startup built with a true passion for live video production, gaming and supporting the explosive growth of creators and their communities. Its cloud-based technology and products transform difficult technical hurdles into streamlined workflows. Lightstream empowers creators to effortlessly share their passion, talent, and creativity on live streaming platforms like Mixer, Twitch, Facebook, YouTube and more.

Create Live Streaming Content That Engages: 5 How-To Tips

Live streaming is a relatively new medium for businesses to explore, and it seems that the best practices aren’t yet solidly established. When approached creatively, live video can offer you endless opportunities. Furthermore, it doesn’t really depend on what the exact nature of your occupation is. You can be a content creator, a blogger, or a business, you’ll most certainly find live videos beneficial for your company’s online presence.

In this article, we’ll look into the most critical aspects that you need to take care of in order to have engaging live videos that your audience will appreciate.

1. Understand what your audience is into

It is imperative that your marketing strategy has a clearly defined list of social media platforms that will host your live streams. This list should be determined predominantly by your target audience. Social media sites are very different. Some are more appealing to millennials, due to more politically engaged content, others are more distributed in terms of age, and are designed for communication with friends and family.

Your marketing department needs to invest time and effort in a crystal clear understanding of who your average user is, and have a good understanding of what their interests and concerns are. This will help shape some crucial elements of your streaming content.

Different age groups respond to different emotional, cognitive, and social cues, thus to better engage your audience you need to tailor your content to their liking.

2. Allow your audience to interact with you

Almost any type of live content allows for a much more interactive medium, compared to a prerecorded video, for instance. Your viewers have access to communication with you, they can see your reactions to their chat messages, and so forth. This humanizes your brand, which is an incredibly important aspect of modern business.

Humanization is a common feature of many successful modern companies, due to the distrust that consumers have for large corporations and marketers.

In order to humanize your brand by allowing your audience to interact with you, it’s best to experiment with multiple formats like Q&A sessions, AMA’s, Behind the Scenes videos, online polls, and so forth.

During these live streams, your audience will engage with your content a lot if you communicate with them via chat and react to their messages.

3. Find the right time to broadcast

While perfect timing doesn’t exactly increase engagement by itself, streaming in the right timeframe tackles the problem from a quantitative perspective. If you choose to stream at an inconvenient time, you’ll have to deal with ridiculously low engagement. Of course, there are peculiarities to any audience. Simply starting a podcast or live video stream at a particular hour, just because “most people are off from work,” won’t necessarily do it.

So how do you establish what time is best for live broadcasts? The right answer is to be found by you during A/B tests. There is a broad spectrum of factors that shape the correct answer; therefore, it’s not always a good idea to broadcast during your competitors’ live broadcast hours.

Plus, it’s important to adjust the length of your broadcasts, according to your audience’s needs. For example, some podcasts have adjusted their episodes to the length of an average commute in the cities where most of their audience comes from. This is what Partially Examined Life did — the most popular philosophy podcast cut their 2.5-3-hour episodes to a more digestible 1.5-hour format.

4. Be consistent

Once you’ve established the peculiarities of your broadcasting timing, it’s essential to maintain a great level of consistency within your schedule. When it comes to marketing, one-offs very rarely work. The more acquainted your audience is with your schedule, the greater the chances that they will tune in to watch, listen, and engage with your live broadcast.

Always prepare well-written posts that will announce the upcoming live event to spike the interest in your potential listeners and motivate them to tune in, and also reinforce your consistency. Websites like Trust My Paper help businesses find niche writers that can help them with the task.

Furthermore, like patterns. They like consistency and regularity. Therefore, people like knowing that there is a particular day and hour when they can tune in to receive content they’re interested in. It’s predictable and intuitive.

5. Make the audience feel cared for

You can increase your audience’s engagement not only by answering their questions and reacting to their messages in real time but also by asking them questions and changing the course of your program based on their reactions.

This will help your business calibrate the needs of your customers, which will also provide you with a lot of information regarding their interests, which can be helpful in terms of increasing revenue.

Regularly asking for the live audience’s opinion on certain matters will ensure that they feel cared for and appreciated by the company. This, in effect, will motivate them to engage with your content.


Streaming content comes in many shapes and forms; however, most of it has an impressive impact on many businesses. Whatever you feel like is the most suitable format of live streaming content for you and your company, don’t forget that the main focus of live broadcasts is about connecting with your audience and engaging it.

So before you embark on this journey, you need to define a set of essential information about your audience.

First off, find out who they are and what their interests are so that you can calibrate what’s the best platform to host your live events on.  Secondly, find out what’s the perfect time to run live broadcasts is. Once you find the right answer to that, maintain consistency.

The last aspect of a healthy live streaming strategy is by interacting with the audience. Allow them to interact with you and also ask their opinion on important matters.

We hope you found these tips helpful.

Good Luck!

Lightstream Announces Appointment of Sundance DiGiovanni to its Board of Directors

DiGiovanni is a Seasoned Executive and Recognized Thought Leader in Gaming and Esports with 18 Years of Experience in the Media, Technology and Video Game Industries

CHICAGO, May 21, 2019 — Lightstream, an innovator in live streaming technology, today announced that Sundance DiGiovanni, co-founder of Major League Gaming, will be appointed to its Board of Directors. The appointment will increase the size of the Lightstream Board of Directors to five members.

“I have had the pleasure and honor of calling Sundance both a friend and a mentor for many years. He was a huge supporter from the very beginning and eventually became an angel investor in our first round,” said Stu Grubbs, CEO of Lightstream. “His guidance has been immensely valuable over the years as he drew wisdom from his own decade long entrepreneurial journey with MLG. The board unanimously voted Sundance as the right choice for our independent board seat, and we are thrilled to have him involved in an official capacity.”

“I am excited to be joining the incredible team at Lightstream as a Board member,” said DiGiovanni. “Since the beginning, I have been a big fan of the company and their mission to unlock streaming for people of all technical skill levels. Lightstream’s products are a powerful suite of tools and unique technologies that power new creative possibilities and unlock streaming as a potential career path.”

Background on Sundance DiGiovanni

Currently, DiGiovanni oversees a handful of new ventures, including serving as partner and co-founder of the Electronic Sports Group, an advisory firm for executives across the finance, media, advertising and sports industries as they navigate Esports deals. As an advisor, consultant, and investor his focus is on opportunities that allow him to help build companies in esports, media, tech and video gaming spaces.

In his 18 years of experience, DiGiovanni has served executive roles in the media, technology and video game industries, and is a recognized thought leader in gaming and esports.

DiGiovanni was passionate about sports and video games since childhood, which led him to co-found Major League Gaming in 2002. MLG became the first televised video game console gaming league in the United States in 2006. He also served as the CEO of MLG, which became the world’s largest professional video game league and provider of cross-platform online video game competition. As CEO, he focused on the long-term growth of competitive video gaming and the various distribution channels that are helping to bring this burgeoning sport to an ever-growing community. DiGiovanni was Vice President of Brands & Content at Activision Blizzard from April 2016 to March 2019.

Prior to co-founding MLG, DiGiovanni was Worldwide Creative Director at Gotham Broadband, a broadband media pioneer. He is a veteran creative executive and has worked closely with a wide variety of brands, including Pepsi, Toyota, T-Mobile, Intel, Dunkin Donuts, Verizon, Red Bull, DirecTV, Sony, Microsoft, and Sprint.

For more information about the company and its platforms please visit, Be sure to follow the Lightstream team on Twitter for the latest updates and community happenings.

About Lightstream
Lightstream is a Chicago-based startup built with a true passion for live video production, gaming and supporting the explosive growth of creators and their communities. Its cloud-based technology and products transform difficult technical hurdles into streamlined workflows. Lightstream empowers creators to effortlessly share their passion, talent, and creativity on live streaming platforms like Mixer, Twitch, Facebook, YouTube and more.

Add music to your Mixer stream with Botismo

Many of our favorite video moments are accompanied by a favorite musical score. Whether it’s John Williams’ composition in the background as we’re led into Jurassic Park or the perfectly synced playlists of Baby Driver and Guardians of the Galaxy, music has a way of taking video up a notch. And that’s not limited to the silver screen. Sometimes a stream calls for a soundtrack, and Botisimo’s online music player can help.

Botismo is a bot available for Twitch, Mixer, Discord, and Youtube. Unlike other chat services built for being used while live streaming, you don’t need to download a client on your computer. Botismo is cloud-based, so it’s not an extra program that would take away CPU usage and use up your memory while streaming and playing a game. For this post specifically, I’m going to talk about using it with Lightstream and our Mixer integration.

Adding Music to Native Xbox Steaming

Since becoming directly integrated into the Xbox, Mixer has made native Xbox streaming significantly easier. Combine that with Lightstream Studio, and you have a 1-2 punch to a professional-looking, personalized stream without the use of any extra hardware.

One thing that has always been tricky with native Xbox streaming, though, is adding music to your stream. Native Xbox only captures gameplay, ignoring other music apps on the Xbox. So, say the perfect song comes up for the moment and you want to have it in the background of your stream? You’re out of luck. That’s where Botismo comes in.

Playing Music with Botismo

As far as playing music goes, Botismo was originally designed to handle song requests, so it works a little different than a traditional playlist. After logging in to Botismo, click “Add To Queue” and paste in a YouTube link to load the song into the playlist. Once a song plays, it’s removed from the list, and when you close your browser, the entire playlist and songs are cleared.

*TIP* If you’re set on a single artist or have made a YouTube Playlist, you can link to the entire playlist, which will populate with everything in it with a single link, making for a much faster way to add several songs at once.

Using Botismo to play music is simple. Since the music player is the YouTube video, it has a simple interface that allows for control of pause/play, fast forward/rewind, and how loud the music volume will be on your stream. You can also toggle Live Mode on and off depending on if you want to control the music from the Botismo page or the overlay. Live mode is great for previewing a song while setting up your playlist, but make sure to turn it off when you’re ready to go live so your music plays on the overlay you have loaded in Lightstream. For reference, here’s what it looks like:

Taking Song Requests

Because Botismo’s music player was originally designed for song requests, you better believe it can take song requests! If you want to allow viewers in your chat to add songs to the list, you can add the overlay to your stream. Once it’s up, viewers can add their own links to your playlist with the “!songrequest YouTube song you’d like to add>” command. Keep in mind that the URL needs to be from YouTube, but other than that, it’s that simple!

Adding Botismo Player to Lightstream

Like many third-party Lightstream integrations, the music player will generate a URL that you can paste into Lightstream to load it onto your stream. The Botismo URL is located in the Stream Overlay section of Botismo. For where to find the URL and where to paste it, follow this GIF:

Once you’ve set up Botismo in Lightstream, you can add music to the queue from your Botisimo Music Player dashboard itself while your viewers can make requests through the chat.