Electronic Commerce Environment and Opportunities (Electronic Market Place Technologies)

The different Electronic Marketplace Technologies?

The following are the electronic marketplace technologies are:-

1. Electronic Data Interchange:-

EDI is the exchange of well defined business transactions in a computer-process able format. EDI provides a collection of standard message formats to exchange data between organizations computer via any electronic service.

In 1979, the American National standards Institution (ANSI) chartered the aggregated standards committee X12, electronic data interchange to develop uniform national standards for electronic interchange of business transactions.

2. Online networks and services:-

On-line services provide access to information, entertainment, communications and transaction services. In general, this term refers to networks by companies such as America Online, CompuServe and Prodigy.

The Public switched telephone network (PSTN) is the typical distribution system, cable networks, satellite, wireless networks and the unused, portion of FM Radio and broadcast TV signals may also be used. It also includes other specialized (Commerce) Networks.

3. The Internet: Web Commerce:-

The Internet is quickly becoming a popular commercial domain for business marketers, driven by the advent of low-cost commerce point-and-click internet software and WWW browsers.

The fastest growing part of the internet at this time is the WWW. The web’s ease of access, as well as its multimedia capabilities and downloadable applications (e.g. with Java), enable marketers to create compiling and enticing advertising and marketing environments.

The Internet offers an extensive and demographically attractive potential audience, especially for Business-to-business marketers.

4. CD-ROMs and hybrids:

The Multimedia and storage capabilities of CD-ROMS and the growth in the penetration of CD-ROM drives in both business and home PCs are the reasons why Business-to-business and consumer marketers sought to use the CD-ROM as a marketing vehicle in the recent past.

CD-ROMs can store large amounts (650 MB or More) of data, in text and/or graphical form. In addition, the CD-ROM provides the ability to add sound, photos and full-motion video to a marketing interaction beyond what is offered by the On-line medium over the telecommunications links. Because of their Cost-effectiveness, CD-ROM catalogue, with the products of either one or more multiple marketers, have become popular.

5. Screen Phones:-

Screen phones are similar to regular phones but have advanced features, such as credit card readers, small screens and keypads that can be used for variety of interactive, transactional and information services.

Typical services include home banking, home shopping and electronic white Pages. This technology is used more commonly in Europe, where consumer can get up-to-date information on many things from a list of specialty restaurants to train information. The screen-phone’s primary advantage for electronic commerce is that it is based on a device that consumers are familiar with and are comfortable using.

6. Kiosks:-

Kiosks are displays used to provide merchandise information in a remote location, such as a retail store or shopping mall. Kiosks employ a variety of technologies to deliver multimedia marketing information.

Most kiosks allow the consumers to order product directly from the unit by using a magnetic credit card reader, touch screen, or keypad Kiosks’ primary advantages are their large storage capacity and multimedia capabilities, including full-motion video, sound, graphics and text. However, kiosks have not proven to be an Effective medium to support transaction-based interactions. It seems that consumers are not comfortable with the technology or the process of buying merchandise through a kiosk.

7. Interactive television and video dial tone:-

The television is a ubiquitous electronic home appliance, interactive television, When Available, enables consumers to view advertising about specific products and place orders through the television screen using a remote control and a special set-top box attached to the Cable television line in to the home.

There has been interest in bringing this technology to the market in recent years. The key Reason interaction television has generated interest among marketers, technology developers, Cable TV, and telephone companies is that it has a vast potential audience.

8. Web TV:-

A new technology, called Web TV by some and interacting by others, was seeing Deployment at press time. This approach is yet another vehicle for electronic commerce. Web TV illustrates the fusion or convergence of technologies, eliminating previous lines of demarcation. Inter casting is a technology develop by Intel that intertwines WWW pages with TV Broad casts With it, video producers can backup their real-time broad casts with all the resources of the internet.

9. Interactive banking:-

Many banks are offering another form of electronic commerce known as interactive banking. This generally refers to methods that allow their customers to conduct some of their bank business over the phone or with a PC. Using a touch-Tone telephone, customers can check their account balance, pay bills, order statements and so forth.


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